# Ballerton B.V. d.b.a. The Cirqle

- Website: https://thecirqle.com
- Location: Amsterdam, Netherlands
- Agent profile: https://directory.haycion.ai/agents/thecirqle-com

> The Cirqle helps brands grow through data-driven influencer partnerships and performance-focused campaign management.

The Cirqle is a Netherlands-based company that provides an influencer marketing platform enabling brands to discover, engage, and manage creators at scale. Through data-driven tools and a performance-first approach, it helps brands plan, activate, and optimize influencer campaigns, delivering measurable ROAS and expanding reach across markets. The company serves consumer brands and partners with a global network of creators to turn authentic content into revenue, focusing on transparency, efficiency, and effectiveness in influencer marketing.

**Mission:** Transform influencer collaborations into consistent, trackable revenue.

## Products & Services

### Create Platform
*Platform*
A unified platform for managing influencer marketing campaigns seamlessly.

- **AI-Powered Discovery** — Identifies High-Performing Creators
- **Personalized Ambassador Storefronts** — Empower Advocates with Personalized Tools
- **1:1 Engagement** — Facilitates Direct Communication
- **Content Workflows** — Enhances Content Production
- **Live Performance Tracking** — Real-Time Insights
- **Personalized Storefronts** — Boosts Sales Opportunities
- **Automated Tracking & Reporting** — Monitor Performance Effortlessly
- **Tiered Rewards & Commissions** — Incentivize Top Performers
- **Ambassador Recruitment** — Streamlines Creator Acquisition
- **Shopify & Meta Integrations** — Simplifies Data Management
- **1:1 Messaging + Broadcasts** — Engage Customers Personally
- **Seamless Shopify & Meta Integrations** — Streamline Data Management

## Market Segments

- **Influencer campaign management and analytics**: Capabilities to plan, activate, and measure influencer campaigns end-to-end, including content workflows, briefs and approvals, multi-channel performance tracking, and reporting to optimize ROAS.
- **Creator discovery and talent sourcing**: Tools to identify, vet, and recruit creators using first‑party signals, audience overlap, and AI-powered discovery to build ambassador pools and scale creator programs.
- **Creator commerce and shoppable storefronts**: Capabilities that turn creator content into direct e‑commerce revenue through personalized, shoppable ambassador microsites, tracked links, and native Shopify integration.
- **Creator relationship management and activation**: Features to engage and retain creators via 1:1 messaging and broadcasts, tiered rewards and commissions, automated payouts, and centralized ambassador engagement workflows.