# Synamedia Holdings Limited
*Also known as Synamedia*

- Website: https://www.synamedia.com
- Location: Maidenhead, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/synamedia-com

> Synamedia is a global video software company delivering secure, scalable solutions for operators and broadcasters worldwide.

Synamedia Holdings Limited is a global video software company that provides end-to-end, cloud-based platforms and services for video operators, broadcasters and content owners. The company enables secure content delivery, data-driven advertising, audience targeting, and scalable video processing and delivery across devices and networks. Serving customers worldwide, Synamedia helps organizations design, deploy and manage flexible video services, monetize content, and optimize viewing experiences while reducing operational complexity.

**Mission:** To empower customers to deliver engaging, secure, and monetizable video experiences across screens by offering cloud-native platforms, scalable delivery, and data-driven advertising and security capabilities.

## Products & Services

### [Senza](https://www.synamedia.com/product/senza/)
*Platform*
Transform any screen into a powerful cloud-based platform for video delivery.

- **Limitless User Experiences to Any Screen** — Transforms Any Screen
- **Cloud-Based TV Platform** — Stream Video Instantly
- **Senza Ignite** — Enhances Device Functionality
- **Agile Development** — Empowers Web Developers

### [Synamedia Go](https://www.synamedia.com/product/synamedia-go/)
*Platform*
Streamline OTT service management and enhance viewer engagement with Synamedia Go.

- **Cloud-native, Scalable Architecture** — Ensure Seamless Scaling
- **AI-driven Content Discovery** — Enhance Viewer Engagement
- **Multi-brand Support on a Single Platform** — Simplify Brand Management
- **Modular Service Offerings** — Maximize Content Monetization
- **Operational Cost Efficiencies** — Reduce Operational Overhead
- **Custom Group and Device Management** — Target Specific Viewers

### [Synamedia Gravity](https://www.synamedia.com/product/gravity/)
*Platform*
Accelerate broadband operations with a vendor-neutral platform that simplifies device management and accelerates service delivery.

- **Cloud-native, Agentless Deployment** — Enable Fast Onboarding
- **Open, Vendor-neutral Device Management** — Break Vendor Lock-in
- **Zero-touch Provisioning and Remote Diagnostics** — Automate Service Deployment
- **End-to-end Operational Visibility** — Gain Comprehensive Insights
- **Unified Lifecycle Across DOCSIS, Fiber, and FWA** — Streamline Operations
- **Pay-as-you-grow Pricing** — Control Costs Efficiently
- **Wi-Fi Client Intelligence** — Enhance Customer Support
- **Device Swap Intelligence** — Optimize Equipment Decisions

### [Synamedia Iris](https://www.synamedia.com/product/iris/)
*Platform*
Maximize ad revenue with unified campaigns across broadcast and streaming services.

- **Unified Addressable Advertising** — Consistent Campaign Management
- **Ad Routing and Demand Management** — Maximize Ad Revenue
- **Scalable Server-Side Ad Insertion** — Deliver Seamless Ad Experiences
- **Programmatic Advertising** — Efficient Inventory Monetization
- **Smart Content-driven Targeting** — Enhance Audience Engagement

### [Synamedia Iris Server-Side Ad Insertion](https://www.synamedia.com/product/iris-server-side-ad-insertion/)
*Product*
Streamline ad delivery and maximize revenue with targeted advertising solutions.

- **Scalable SSAI** — Maximize Revenue
- **Seamless Integration** — Reduce Complexity
- **Multi-Device Support** — Extend Ad Reach
- **Flexible Break Management** — Improve Viewer Experience
- **Robust Reporting Capabilities** — Enable Data-Driven Decisions

### [Quortex Play](https://www.quortex.io/quortex-play/)
*Platform*
Enables scalable, cost-effective streaming for engaging viewer experiences.

- **Flexible Streaming Workflows** — Streamline Live Event Management
- **Just-in-Time Transcoding** — Reduce Processing Costs
- **Seamless VOD Integration** — Enhance Content Accessibility
- **Policy-Driven Streaming Workflow** — Ensure Compliance and Maximize Revenue

### [Quortex Link](https://www.quortex.io/quortex-link/)
*Platform*
Empowers broadcasters to simplify video distribution and reduce costs with cloud-based solutions.

- **Multi-CDN Readiness** — Achieve Seamless Integration
- **Pay-as-you-use Model** — Reduce Operational Costs
- **Real-time Monitoring** — Enhance Operational Confidence
- **User-friendly Interface** — Streamline Workflows
- **Scalable Infrastructure** — Support Growing Audience Needs

### [Quortex PowerVu](https://www.quortex.io/quortex-powervu/)
*Platform*
Optimizes video distribution, reducing operational costs and enhancing viewer engagement.

- **Cost Reduction** — Reduces Costs Dramatically
- **Dynamic Ad Insertion** — Enables Dynamic Advertising
- **Scalable Localization** — Customizes Content Delivery
- **Centralized Control** — Empowers Centralized Management
- **Proactive Monitoring** — Ensures Operational Resilience
- **Multi-CDN Capability** — Supports Multi-CDN Strategies

### [Fluid EdgeCDN](https://www.synamedia.com/deliver/scalable-edge-cdn/)
*Platform*
Accelerate video delivery with scalable edge CDN solutions for superior customer experiences.

- **Edge CDN Delivery** — Enhance Video Delivery
- **Dynamic Watermarking Integration** — Protect Content
- **Monitoring and Analytics** — Improve Quality of Service
- **Integration with Multi-CDN Strategies** — Enable Flexible Delivery

### [ContentArmor Watermarking](https://www.synamedia.com/product/contentarmor-watermarking/)
*Product*
Effectively combats piracy through advanced forensic watermarking technology.

- **Forensic Watermarking** — Identify Sources Of Leaks
- **Edge Watermarking** — Accelerate Piracy Disruption
- **Session-Based Watermarking** — Deter Unauthorized Access
- **Operational Efficiency** — Lower Encoding Costs

### [ATSC NextGen TV](https://www.synamedia.com/deliver/atsc-nextgen-tv/)
*Product*
Enhances broadcast quality and delivery efficiency for modern television experiences.

- **ATSC NextGen TV Support** — Enhance Broadcast Capabilities
- **Dynamic Ad Insertion** — Maximize Advertising Revenue
- **Data-Driven Personalization** — Provide Personalized Viewing Experiences

### [Video Streaming](https://www.synamedia.com/deliver/video-streaming/)
*Service*
Seamlessly delivers high-quality video streaming services to engage users.

- **Multiview Streaming** — Enhance User Engagement
- **Robust Security Measures** — Ensure Content Integrity
- **Just-in-Time Processing** — Optimize Resource Usage
- **AI-Powered Discovery** — Boost Viewer Retention
- **Dynamic Content Packaging** — Deliver Personalized Experiences

### [VOD, Time-shift TV and cDVR](https://www.synamedia.com/deliver/vod-time-shift-tv-and-cdvr/)
*Service*
Enable Seamless On-Demand Viewing Across Multiple Devices.

- **Cloud DVR Capabilities** — Record Live TV Anytime
- **Flexible Viewing Options** — Enjoy On-Demand Content
- **Multi-Device Compatibility** — Watch On Any Device
- **Advanced User Experience** — Simplify Content Discovery

## Market Segments

- **Branded OTT and direct-to-consumer streaming** (market size $8.0B, CAGR 20%): End-to-end platform to build, brand, and monetize subscription, ad-supported and transactional streaming services with white-label websites and native apps, billing, CMS, secure player and analytics.
- **Content protection and watermarking** (market size $2.0B, CAGR 12%): Forensic watermarking, session- and edge-based watermark insertion and anti-piracy capabilities to trace leaks, deter redistribution and reduce enforcement costs.
- **Video content delivery and edge streaming** (market size $5.0B, CAGR 17%): Capabilities for low-latency, adaptive video delivery from edge and ISP-integrated origins, including autoscaling, observability, and live event quality of service.
- **Connected TV and addressable TV advertising** (market size $38.0B, CAGR 15%): Capabilities to deliver addressable and connected TV advertising across HbbTV, OTT, IPTV and linear channels, including programmatic ad break substitution, server-side ad insertion and TV data-driven targeting while preserving privacy controls.
- **Device management and service orchestration** (market size $3.5B, CAGR 18%): Vendor-neutral device lifecycle management, zero-touch provisioning, remote diagnostics and operational visibility for broadband operators and multiscreen service delivery.