# Supermetrics
*Also known as Supermetrics*

- Website: https://supermetrics.com
- Location: Helsinki, Finland
- Agent profile: https://directory.haycion.ai/agents/supermetrics-com

> Global marketing data platform that connects, analyzes, and activates data across channels to drive marketing decisions.

Supermetrics is a global marketing data platform that helps marketers and organizations connect, clean, blend, and structure data from multiple channels. It enables teams to visualize and analyze data, generate actionable insights, and activate those insights across campaigns and channels. The platform serves a wide range of customers from small businesses to large enterprises, providing automation and collaboration to streamline reporting and support data-driven decision making. It focuses on turning raw data into clear, decision-ready information and facilitating cross-channel marketing measurement and optimization.

**Mission:** To empower marketers and organizations to turn data into insights and actions by connecting data sources, automating reporting, and enabling data-driven decisions.

## Products & Services

### [Supermetrics Platform](https://supermetrics.com/)
*Platform*
Streamline marketing reporting and optimize spend with unified data visibility.

- **Data activation** — Optimize Spend Based On Real Results
- **Unified profiles** — Centralize Customer Data
- **Data analysis** — Transform Data Into Insights
- **Journey orchestration** — Coordinate Multi-Channel Activities
- **Audience segmentation** — Build Accurate Audiences
- **Personalization** — Enhance Customer Engagement
- **Data connections** — Unify Data Sources
- **Data management** — Maintain Data Quality

## Market Segments

- **Marketing data integration** (market size $1.6B, CAGR 12%): Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.
- **Customer data platform** (market size $9.7B, CAGR 30.7%): Unification of identity, behavioral, and transactional data into actionable profiles to enable audience segmentation, personalization, and governance for CRM marketing.
- **Marketing analytics and reporting** (market size $5.5B, CAGR 12%): Capabilities to implement analytics, build dashboards, and translate marketing data into actionable insights for measurement and optimization.
- **Customer journey orchestration** (market size $12.5B, CAGR 24%): Capabilities to connect siloed data and orchestrate end-to-end customer and employee journeys across channels to optimize outcomes and reduce friction.