# StackAdapt Inc.
*Also known as StackAdapt*

- Website: https://www.stackadapt.com
- Location: Toronto, Ontario, Canada
- Agent profile: https://directory.haycion.ai/agents/stackadapt-com

> Global programmatic advertising technology company enabling marketers to plan, buy, optimize, and measure cross-channel campaigns.

StackAdapt Inc. is a programmatic advertising technology company that provides a self-serve platform for planning, buying, optimizing, and measuring digital campaigns across multiple channels. Using machine learning and data science, StackAdapt helps advertisers understand audiences, optimize spend, and drive measurable growth for brands and marketers.

**Mission:** Our mission is to empower marketers to drive business growth.

## Market Segments

- **Programmatic media buying** (market size $63.7B, CAGR 9%): Capabilities to execute and optimize programmatic ad buys with AI-driven bidding, supply-path optimization, traffic shaping, KPI-specific inventory curation, and end-to-end media visualization for efficiency and outcome alignment.
- **Cross-channel campaign management** (market size $7.0B, CAGR 18.52%): Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.
- **Audience segmentation and activation** (market size $10.0B, CAGR 15%): Creation and activation of precise audience profiles, lookalike modeling, and DMP-based distribution focused on improving targeting efficiency and media ROI.
- **Marketing measurement and attribution** (market size $5.4B, CAGR 15.2%): Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.