# Spiideo AB
*Also known as Spiideo*

- Website: https://www.spiideo.com
- Location: Malmö, Sweden
- Agent profile: https://directory.haycion.ai/agents/spiideo-com

> Spiideo AB is a global provider of cloud-based sports video capture, analysis, and broadcasting technologies.

Spiideo AB is a global provider of cloud-based, AI-powered sports video capture, analysis, and broadcasting technologies. The company serves leagues, federations, clubs, universities and youth programs with automated data and video insights designed to improve performance, development, officiating, and fan engagement. Through its platform, teams and organizations can capture events, analyze play, and share broadcasts and data across devices.

**Mission:** To empower sports organizations with automated video capture, data generation, and broadcasting to improve performance, development, officiating, and engagement.

## Products & Services

### [Spiideo Camera Systems](https://www.spiideo.com/sports-video-camera-systems/)
*Product*
Automate video capture for any sport with AI-driven technology and cloud access.

- **AI AutoFollow Capture** — Automate Player Tracking
- **Unified Camera System** — Simplify Video Production
- **Cloud-integrated Workflow** — Streamline Analysis and Distribution
- **AI AutoFollow™ Technology** — Capture Every Angle Automatically
- **Low-latency Cloud Delivery** — Instant Access To Footage
- **Portable Capture** — Easily Transportable
- **Real-Time Cloud Access** — Instant Review and Analysis
- **Multi-angle Automation** — Capture Diverse Perspectives
- **Multi-Sport Capability** — Use Across Various Sporting Events
- **Automated Streaming** — Stream Games Live
- **Integration with Spiideo Perform** — Enhance Game Insights

### [Spiideo Perform](https://www.spiideo.com/spiideo-perform/)
*Platform*
Enhance coaching and player development with automated video analysis and insights.

- **Automated Recordings** — Capture Video Automatically
- **Real-Time Data Insights** — Get Real-Time Metrics
- **Cloud-Based Analysis** — Analyze Anytime, Anywhere
- **AI Game Tracker** — Track Games Automatically
- **Comprehensive Storage** — Store Data Safely
- **Tactical Overlays** — Enhance Your Strategy Sessions

### [Spiideo Replay](https://www.spiideo.com/spiideo-replay/)
*Product*
Enhances officiating accuracy with instant replay technology.

- **Instant Replay** — Review Calls Instantly
- **Pitchside Review** — Access Live Video Playback
- **Camera Controls** — Pan and Zoom from Any Camera
- **Playback Speed Adjustment** — Slow Down Video for Critical Review
- **Looping and Scrubbing** — Loop and Scrub Critical Segments

### [Spiideo Play](https://www.spiideo.com/spiideo-play/)
*Platform*
Automated Live Streaming Platform for Enhanced Sports Broadcasting.

- **AI Camera Tracking** — Tracks Game Automatically
- **Automated Live Production** — Delivers Automated Broadcasts
- **CloudStudio** — Manage Broadcasts Remotely
- **Third-party Camera Ingest** — Supports Multi-Angle Views
- **Payment and Sponsor Integrations** — Monetize Your Broadcasts

### [Spiideo OTT](https://www.spiideo.com/spiideo-play-full/)
*Platform*
Transform video sharing into a streamlined monetization solution for sports teams.

- **End-to-End OTT Platform** — Enable Live Streaming
- **AI Game Tracker Technology** — Automate Camera Tracking
- **Cloud-Based Production** — Streamline Production
- **Payments Integration** — Integrate Payments
- **Post-game Monetization** — Monetize Archived Content
- **Sponsorship Options** — Enable Sponsorships

### [Spiideo League Exchange](https://www.spiideo.com/spiideo-league-exchange/)
*Platform*
Automate video sharing for leagues and enhance collaborative analysis.

- **Shared Video Exchange** — Streamline Video Sharing
- **Centralized League Video and Data** — Centralize Video And Data
- **League-wide Insights** — Gain League-wide Insights
- **Access Management** — Control Access Seamlessly
- **Real-time Access** — Access Live Matches Instantly
- **Integration Capabilities** — Ensure System Compatibility

### [Spiideo AutoData](https://www.spiideo.com/autodata/)
*Platform*
Unlock game-winning insights with AI-driven data analytics.

- **AI-powered Analytics** — Enhances Analysis Accuracy
- **Data Breakdowns and Insights** — Visualize Game Data
- **Cloud-Based Access** — Access From Anywhere
- **Player Tracking Data** — Track Player Metrics
- **Heat Maps** — Visualize Player Activity

## Market Segments

- **Sports performance analytics**: Capabilities that extract structured performance data, player tracking, heat maps, tactical overlays and cloud-based analysis to support coaching, player development and in‑match decision making.
- **Automated camera capture**: AI-driven automated video capture and tracking (single-camera and multi-angle), portable on-site capture and low-latency cloud delivery for recording and analysis.
- **Cloud production and live broadcast**: Cloud-based live production control, automated multi-angle production, third-party camera ingest and remote production workflows for live events.
- **OTT and fan monetization**: End-to-end live streaming and monetization capabilities including payments, sponsorship integrations, game packages and post-game monetization for clubs and rights holders.
- **League video management and exchange**: Centralized league- and federation-level video and data exchange with access management, integration capabilities and league-wide review and insights.
- **Match officiating and instant replay**: In-game multi-angle instant replay, pitchside review and playback controls to support officiating, VAR workflows and competition fairness.

## Ideal Customer Profiles

### Professional Leagues And Federations
Global leagues and federations seeking centralized video, analytics, and monetization.
- Industry: Professional sports leagues and federations
- Geography: Global
- Pain points: Fragmented video operations, scaling analytics across clubs, secure cross-border content sharing
- Business goals: Improve competition insights, enhance fan engagement, maximize sponsorship revenue
- Positioning: Centralized video, analytics, and monetization solution for professional leagues and federations seeking efficiency and global reach.

#### Persona: League Commissioner
- Needs: Centralized access to league-wide performance data, governance-friendly analytics, secure content distribution
- Goals: Grow league profile, secure sponsorships, enable data-driven decisions across clubs
- Challenges: Aligning diverse clubs, budget cycles, regulatory compliance across regions
- Pain points: Fragmented tools, long report cycles, data access delays
- Solution: Unified platform for governance, analytics, and monetization through League Exchange and OTT, enabling efficient governance, fast data access, and scalable revenue opportunities.

#### Persona: Performance Analyst Lead
- Needs: In-depth player and team analytics, heat maps, player tracking, exportable reports
- Goals: Improve player development, prepare reports for coaching staff
- Challenges: Data silos, inconsistent data sources, time to build insights
- Pain points: Manual data collection, slow dashboards
- Solution: AutoData and Perform provide automated analytics, heat maps, and player tracking from captured video, enabling exportable reports and faster coaching decisions.

#### Persona: Broadcast And Media Manager
- Needs: Reliable live streaming, monetization options, sponsorship integration
- Goals: Deliver high-quality streams, maximize sponsorship revenue, meet distribution timelines
- Challenges: Technical issues during live events, managing multiple feeds
- Pain points: Latency, inconsistent feeds
- Solution: OTT platform and Camera Systems enable reliable live streams, sponsorship integration, and rapid distribution across devices.

#### Persona: Technical Operations Lead
- Needs: Secure access, cloud-based workflows, robust integrations
- Goals: Ensure smooth operations and data security
- Challenges: Integrating systems across vendors, data governance
- Pain points: Manual workflows, latency in data delivery
- Solution: Unified platform with Spiideo Camera Systems, League Exchange, and OTT integrations enabling secure, integrated workflows.

### University Athletic Programs
Universities seeking performance analytics, recruitment insights, and coaching collaboration.
- Industry: Higher Education, Athletics
- Geography: North America and Europe
- Pain points: Limited coaching resources, data silos, difficulty coordinating across teams
- Business goals: Improve athlete development, streamline scouting, enhance coaching efficiency
- Positioning: Comprehensive, scalable performance analytics and video capture to support coaching, development, and recruitment.

#### Persona: Athletic Director
- Needs: Campus-wide analytics access, scalable video library, policy-compliant data management
- Goals: Competitive teams, enhanced recruitment, efficient operations
- Challenges: Budget cycles, balancing athletics and academics, data governance
- Pain points: Siloed data, manual workloads
- Solution: AutoData and Perform unify analytics and video for coaching, recruitment, and program governance.

#### Persona: Head Coach
- Needs: Game-ready insights, player development metrics, easy reports
- Goals: Win games, improve player development
- Challenges: Time constraints, data accessibility on the go
- Pain points: Manual video review, inconsistent data
- Solution: Camera Systems and Perform deliver accessible game video and analytics for coaching.

#### Persona: Video Coordinator
- Needs: Efficient workflows, automated recordings, secure sharing
- Goals: Streamline video capture and analysis
- Challenges: Fragmented tools, compatibility issues
- Pain points: Manual tagging, slow data retrieval
- Solution: AutoData with cloud-based storage and Perform analytics for streamlined workflows.

#### Persona: Recruiting Coordinator
- Needs: Recruitment insights, game footage access for scouting
- Goals: Improve recruitment outcomes, track prospective players
- Challenges: Finding and comparing candidates, data access
- Pain points: Data silos, inconsistent game footage
- Solution: AutoData and Perform provide scouting insights from analytics and video, with centralized access for recruiting.

### Youth And Amateur Sports Programs
Affordable, easy-to-use video capture and analytics for player development at scale.
- Industry: Sports Clubs and Youth Programs
- Geography: Global
- Pain points: Limited resources, need simple, scalable tools, remote access
- Business goals: Improve player development, efficient practices, faster feedback
- Positioning: Affordable, accessible video capture and analytics to support youth player development.

#### Persona: Head Coach
- Needs: Practice review videos, player progress metrics
- Goals: Improve player performance, efficient practice planning
- Challenges: Time constraints, limited resources
- Pain points: Manual video tagging, slow feedback loops
- Solution: Camera Systems and Perform provide scalable video review and analytics for coaching.

#### Persona: Club Administrator
- Needs: Simple onboarding, cost-effective solution, multi-team access
- Goals: Streamline operations, justify investments
- Challenges: Budget constraints, coordination with coaches
- Pain points: Fragmented workflows, lack of centralized data
- Solution: AutoData and Camera Systems with cloud access enable centralized data and simple workflows.

#### Persona: Player Development Coach
- Needs: Player progress indicators, return on practice time
- Goals: Develop players and identify talent
- Challenges: Limited visibility into small groups
- Pain points: Inconsistent data across sessions
- Solution: AutoData and Perform deliver consistent analytics and video insights for development.

### Sports Broadcast And Streaming Partners
Turn-key, cloud-based production and monetization for clubs and leagues broadcasting games.
- Industry: Sports media, clubs, streaming platforms
- Geography: Global
- Pain points: Complex production workflows, limited monetization channels, content rights and distribution
- Business goals: Grow viewer base, monetize content, build sponsor relationships
- Positioning: Turn-key cloud production and monetization platform enabling scalable live broadcasts and sponsor-driven revenue.

#### Persona: Content And Production Director
- Needs: Reliable production pipeline, multi-angle feeds, sponsor integration
- Goals: Deliver quality broadcasts, maximize revenue
- Challenges: Technical issues, multi-device distribution
- Pain points: Latency, setup complexity
- Solution: Spiideo OTT and Camera Systems provide reliable live streams, multi-angle feeds, and sponsor integrations.

#### Persona: Sponsorship And Partnerships Manager
- Needs: Sponsored content opportunities, viewership analytics
- Goals: Grow sponsor ROI and activation
- Challenges: Attribution across platforms
- Pain points: Fragmented sponsorship tools
- Solution: OTT, Perform analytics, and League Exchange enable sponsorship integration and data-driven insights.

#### Persona: It And Systems Integrator
- Needs: API access, reliable integrations, data security
- Goals: Achieve seamless system integration
- Challenges: Vendor lock-in, compatibility issues
- Pain points: Integration complexity
- Solution: APIs and cloud-based delivery with Camera Systems and League Exchange support secure, scalable integrations.