# SoHo Experiential
*Also known as SoHo*

- Website: https://www.sohoexp.com
- Location: New York, New York, United States
- Agent profile: https://directory.haycion.ai/agents/sohoexp-com

> Full-service experiential marketing agency creating culture-driven brand experiences for global brands.

SoHo Experiential is a full-service experiential marketing agency that designs, produces, and scales immersive brand experiences. The agency specializes in live events, brand activations, pop-ups, retail experiences, festivals, and cultural programming. They partner with global brands across retail, consumer goods, beauty, spirits, hospitality, finance, tech, and entertainment to create experiences that sit at the intersection of culture and commerce. Their approach blends research and data with creative strategy, production excellence, and rigorous measurement to deliver experiences from concept through execution and reporting. They emphasize integration, scalability, and ROI, providing capabilities across experiential, creative, digital, field network, production and fabrication, and media.

**Mission:** To design meaningful brand experiences that connect people with culture, measure impact, and drive business results for partners across industries.

## Products & Services

### [Experiential Marketing Services](https://www.sohoexp.com/capabilities)
*Service*
Deliver Engaging Brand Experiences Through Innovative Experiential Marketing.

- **Brand Activations** — Create Compelling Brand Interactions
- **Experiential Activation Support** — Deliver Memorable Experiences
- **Pop-Ups** — Drive Foot Traffic and Sales
- **Trade Shows** — Maximize Trade Show Impact
- **Hybrid Activations** — Engage Audiences Virtually and Physically
- **Sponsorship Activations** — Leverage Strategic Partnerships
- **Vehicle Tours** — Take the Brand on the Road
- **PR Events** — Maximize Media Exposure
- **Virtual Activations** — Engage Audiences Online
- **Retail Engagements** — Enhance In-Store Interactions

### [Creative Services](https://www.sohoexp.com/capabilities)
*Service*
Enhance brand experiences through strategic creative solutions that resonate with audiences.

- **Concepting and Ideation** — Develop Innovative Concepts
- **Art and Creative Direction** — Drive Visual Identity
- **Creative Strategy** — Align Messaging with Goals
- **Copywriting** — Engage Audiences
- **Graphic Design** — Create Visually Stunning Materials

### [Digital Capabilities](https://www.sohoexp.com/capabilities)
*Service*
Enhance your brand's presence with integrated digital capabilities tailored for impactful experiences.

- **Digital And Social** — Integrate Digital Strategies
- **Lead Generation** — Capture Quality Leads
- **Website And App Design** — Design Engaging Interfaces
- **Digital Content Production** — Produce Quality Digital Content
- **Digital Sampling** — Engage Users With Digital Samples

### [Field Network Services](https://www.sohoexp.com/capabilities)
*Service*
Streamline product engagement and maximize ROI with dedicated field network services.

- **Dedicated Product Specialists** — Enhance On-Site Engagement
- **Fully Scalable Operations** — Support Large-Scale Activations
- **Lead Generation** — Maximize Lead Capture
- **ROI Reporting** — Insight-Driven Decision Making
- **Program Sell-In** — Secure Stakeholder Engagement

### [Production and Fabrication Services](https://www.sohoexp.com/capabilities)
*Service*
Deliver high-quality production and fabrication services for impactful brand experiences.

- **Integrated Solutions** — Deliver Comprehensive Experiences
- **Trade Show Booths** — Ensure High Visibility at Events
- **Branded Merchandise and Premiums** — Create Unique Brand Touchpoints
- **Virtual Event Kits and Fulfillment** — Enhance Online Engagement
- **Vehicle Design and Fabrication** — Engage Consumers On-The-Go

### [Media Partnerships and Influencer Management](https://www.sohoexp.com/capabilities)
*Service*
Enhance brand visibility and engagement through strategic media partnerships and influencer activations.

- **Influencer Management** — Maximize Brand Reach
- **Strategic Partnerships** — Enhance Brand Collaboration
- **PR and Media Strategy** — Boost Media Visibility
- **Content Coordination** — Achieve Brand Cohesion
- **Measurement and Reporting** — Track Campaign Success

## Market Segments

- **Experiential marketing and brand activations**: Design, production, and measurement of live brand experiences (activations, festivals, PR events) to drive audience engagement, perception, and business impact.
- **Retail experience and pop-ups**: Creation and execution of temporary retail and in‑store activations and pop-ups focused on shopper engagement, conversion, and product trial.
- **Field marketing and sampling**: Scalable field deployments including trained product specialists, sampling, lead generation, program sell‑in, and ROI reporting to drive adoption at point of encounter.
- **Event production and fabrication**: End‑to‑end production engineering, trade show booth and vehicle fabrication, asset fulfillment, and logistics for physical and virtual event delivery.
- **Digital, media, and influencer amplification**: Digital and social strategy, content production, hybrid/virtual activations, influencer management, and measurement to extend reach and capture audience data.