# SmashBrand LLC

- Website: https://www.smashbrand.com
- Location: Boise, Idaho, United States
- Agent profile: https://directory.haycion.ai/agents/smashbrand-com

> SmashBrand is a data-driven brand design and packaging agency for CPG brands, delivering integrated strategy, design, and consumer testing to drive in-market sales.

SmashBrand LLC is a brand development and packaging design agency that partners with growth-minded consumer brands in the FMCG/CPG space. The company combines strategy, design, and consumer testing into an integrated, data‑driven stage‑gate process to develop brands and packaging that drive sales velocity. Its capabilities include brand strategy, brand identity and design, packaging design, copywriting, brand architecture, in-store and e-commerce assets, and testing services such as idea screening, consumer usage and attitudes, and purchase intent optimization. SmashBrand emphasizes data‑driven decision making, validated consumer insights, and iterative testing to reduce risk and improve shelf performance. The company positions its approach as a performance guarantee, aiming to deliver measurable market outcomes for clients across categories.

**Mission:** To help growth-minded CPG brands accelerate to market by delivering data-driven brand strategy, design, and consumer testing that drives measurable in-market performance, backed by a performance guarantee.

## Products & Services

### [Brand Design](https://www.smashbrand.com/brand-design/)
*Service*
Deliver consumer-driven brand design that enhances visibility and sales.

- **Brand Identity** — Build Strong Brand Recognition
- **Packaging Design** — Attract Shopper Attention
- **Product Imagery** — Drives Product Appeal
- **Brand Architecture** — Maximize Brand Equity
- **Style Guides** — Maintain Brand Cohesion
- **Promotional Assets** — Boosts Brand Visibility
- **Cohesive Branding** — Reinforces Brand Identity
- **Higher Conversion Rates** — Increases Sales
- **Activation Toolkits** — Drive Successful Brand Launches
- **Copywriting** — Communicate Value Effectively
- **E-commerce Assets** — Boost Online Sales
- **Pre-Production** — Ensure Quality Execution
- **Structure Design** — Differentiate on Shelf
- **Website Design** — Enhance Online Engagement
- **Content Optimization** — Enhances Online Discoverability
- **Club Store Design** — Optimize for Club Stores
- **In-Store Marketing** — Enhance Shelf Impact
- **Merchandising Strategy** — Increase In-Store Visibility

### [Brand Positioning](https://www.smashbrand.com/positioning/)
*Service*
Enhanced brand strategy focused on winning in competitive markets through consumer-driven insights.

- **Growth Targeting** — Focuses Marketing Efforts
- **Positioning Test** — Ensures Target Market Alignment
- **Value Proposition** — Communicates Brand Worth
- **Brand Foundations** — Establishes Core Brand Elements
- **Competitive Product Audits** — Identifies Competitive Edge
- **Segmentation** — Targets High-Value Consumers
- **Brand Personality** — Develops Distinctive Brand Voice
- **Market Mapping** — Visualizes Brand Position
- **Usage & Attitudes** — Enhances Consumer Engagement
- **Retail Audit** — Optimizes In-Store Presence

### [Innovation](https://www.smashbrand.com/innovation/)
*Service*
Achieve growth and market differentiation through consumer-driven innovation services.

- **Competitive Audits** — Gain Competitive Insights
- **New Product Ideation** — Drive Innovation Success
- **Product Concepts** — Innovate for Growth
- **Assortment Planning** — Maximize Product Reach
- **Idea Screener** — Quickly Validate Ideas
- **Innovation Platform** — Streamline Innovation Process
- **Packcept Testing** — Optimize Packaging Design
- **Pricing Optimizer** — Maximize Profitability
- **Brand Stretch** — Define Brand Extensions
- **Naming** — Enhance Brand Identity

### [Testing](https://www.smashbrand.com/testing/)
*Service*
Predict market success by minimizing risks and validating consumer engagement through effective testing methodologies.

- **Messaging & Claims** — Validate Claims Credibility
- **Purchase Intent** — Measure Purchase Intent
- **Design Diagnostic** — Assess Design Effectiveness
- **Product Positioning** — Identify Market Position
- **Category Baseline** — Measure Category Performance
- **Product Idea Screen** — Screen Product Ideas
- **Usage & Attitudes** — Analyze User Preferences
- **Brand Stretch** — Evaluate Brand Extensions
- **Product Naming** — Create Appealing Names
- **Price Optimizer** — Optimize Pricing Strategies

### [Category Baseline Test](https://www.smashbrand.com/testing/performance-category-baseline-test/)
*Service*
Identify Key Purchase Drivers That Influence Buying Decisions.

- **Category Baseline Test** — Establish Baselines
- **Purchase Driver Mapping** — Identify Critical Purchase Drivers
- **Category Dynamics Analysis** — Analyze Consumer Attitudes
- **Competitive Mapping** — Identify Competitive Positioning
- **Relevance & Advantage** — Evaluate Competitive Edge
- **Consumer Verbatim** — Capture Shopper Insights
- **Design Balance & Clarity** — Optimize Design Communication
- **Impactful Design Elements** — Highlight Key Features

### [Purchase Intent Testing](https://www.smashbrand.com/testing/performance-purchase-intent-testing/)
*Service*
Validate packaging designs to drive sales with high confidence before production.

- **Predictive Accuracy** — Confident Go/No-Go Decisions
- **Brand & Product Perceptions** — Measure Brand Appeal
- **Purchase Intent** — Gauge Purchase Likelihood
- **Shelf Standout** — Increase Shelf Visibility
- **Communication** — Enhance Message Clarity
- **Purchase Drivers** — Optimize Key Selling Points
- **Visual Impact** — Capture Consumer Attention
- **Head-to-Head Preference** — Identify Preferred Concepts