# Smartly.io Solutions Oy *Also known as Smartly* - Website: https://www.smartly.io - Agent profile: https://directory.haycion.ai/agents/smartly-io > AI-powered cross-channel advertising platform uniting creative and media for faster, data-driven campaigns. Smartly.io Solutions Oy is a technology company that provides an AI-powered, cross-channel advertising platform designed to unite creative and media. The company builds solutions that help advertisers, agencies, and brands plan, produce, and optimize campaigns across major channels with real-time insights. By combining automation, data-driven decision-making, and scalable creative production, Smartly aims to reinvent how advertising is done, enabling faster workflows, consistency across touchpoints, and measurable performance. **Mission:** To reinvent how advertising is done by connecting creative, media, and data through a single intelligent platform. ## Products & Services ### [Smartly Platform](https://www.smartly.io/platforms) *Platform* Optimize advertising workflows with AI-driven insights and automated cross-channel campaigns. - **Cross-channel orchestration** — Automate Campaign Execution - **Real-time insights** — Gain Actionable Analytics - **Unified workflow** — Streamline All Processes - **AI-driven Optimization** — Automates Optimization Decisions - **End-to-end Planning and Execution** — Streamlines Campaign Processes - **Dynamic creative automation** — Create Personalized Ads - **Predictive budget allocation** — Maximize Budget Efficiency - **Team Collaboration** — Improves Team Efficiency - **Synapse-powered planning** — Integrate Planning & Execution - **Campaign Assembly Agent** — Speeds Up Campaign Launches - **Context-Aware Memory** — Enhances Performance Insights ### [Smartly Creative](https://www.smartly.io/creative-suite) *Product* Accelerate ad creation and enhance personalization for impactful campaigns. - **Real-time Performance Insights** — Optimize Campaigns - **Dynamic Creative Optimization** — Enhance Engagement - **AI-assisted Asset Creation** — Automate Creation - **Cross-channel Adaptation** — Maintain Brand Consistency - **Template-driven Production** — Scale Quickly - **Creative Workflow Automation** — Streamline Workflows ### Smartly Media *Product* Optimize media spend effortlessly with real-time insights and automation. - **AI-powered media optimization** — Automates Budget Allocation - **Real-time insights** — Gain Actionable Analytics - **Cross-channel support** — Access Multiple Platforms - **Dynamic asset creation** — Scale Creative Efficiently - **Automated campaign management** — Simplify Campaign Management ### [Smartly Intelligence](https://www.smartly.io/intelligence-suite) *Product* Unlock strategic clarity and optimize campaigns with AI-driven insights. - **Real-time Reporting** — Access Instant Insights - **Performance Recommendations** — Enhance Campaign Effectiveness - **Campaign Insights** — Discover What Works - **AI-powered Forecasting** — Predict Outcomes Accurately - **Custom Metrics** — Tailor Your KPIs ### [Amazon Integration](https://www.smartly.io/product/amazon) *Platform* Seamlessly run and optimize Amazon ads alongside other platforms with Smartly. - **Amazon Integration** — Streamline Ad Creation - **Cross-Platform Coordination** — Unified Campaign Management - **Real-time Budget Allocation** — Maximize ROI ### [Google Integration](https://www.smartly.io/product/google) *Platform* Seamlessly manage Google ads alongside other channels for enhanced performance. - **Cross-channel Alignment** — Align Campaigns Across Channels - **Dynamic Creative Optimization** — Automate Creative Personalization - **Intuitive Reporting and Analytics** — Gain Real-time Performance Insights - **Automated Ad Creation** — Streamline Ad Launch Process ### [Meta Integration](https://www.smartly.io/product/meta) *Platform* Streamline advertising across Meta platforms with seamless integration and optimization tools. - **Meta Integration** — Streamline Campaign Coordination - **Unified Reporting** — Gain Comprehensive Insights - **Automated Budget Allocation** — Optimize Ad Spend - **Dynamic Creative Templates** — Enhance Creative Relevance ### [YouTube Integration](https://www.smartly.io/product/youtube) *Platform* Streamline video advertising campaigns across YouTube with Smartly's integration. - **Creative Automation for YouTube** — Scale Ad Production - **YouTube ad performance measurement** — Drive Data-Driven Decisions - **Cross-channel optimization** — Achieve Cohesive Campaigns - **Dynamic Ad Customization** — Personalize Ads for Targeted Segments ### [TikTok Integration](https://www.smartly.io/product/tiktok) *Platform* Effortlessly create and optimize TikTok ads directly within Smartly's platform. - **TikTok Ad Automation** — Streamline TikTok Ad Creation - **Dynamic Creative Optimization** — Maximize Ad Performance - **Platform-wide consistency** — Ensure Cohesive Branding - **Real-time Insights** — Adjust Strategies Instantly ### [Snapchat Integration](https://www.smartly.io/product/snapchat) *Platform* Seamlessly manage Snapchat campaigns alongside other media efforts. - **Multi-channel Coordination** — Streamline Campaign Processes - **Snapchat Integration** — Centralize Campaign Management - **Dynamic Ads** — Enhance Ad Engagement ### [Pinterest Integration](https://www.smartly.io/product/pinterest) *Platform* Enhance your advertising strategy with seamless integration for Pinterest campaigns. - **Pinterest Integration** — Centralize Ad Management - **Dynamic Product Ads** — Automate Creative Production - **Cross-Channel Optimization** — Optimize Campaign Performance ### [Reddit Integration](https://www.smartly.io/product/reddit) *Platform* Effortlessly manage and optimize campaigns across Reddit and other platforms in one place. - **Reddit Integration** — Run Ads Seamlessly - **Unified Campaign Management** — Streamline Your Strategy - **Real-Time Insights** — Make Data-Driven Decisions - **Creative Automation** — Enhance Creative Output ### [Roku Integration](https://www.smartly.io/product/roku) *Platform* Effortlessly run targeted ads on Roku with Smartly's integration. - **Roku Integration** — Streamline Roku Advertisements - **AI-Optimized CTV Ads** — Maximize Ad Efficiency - **Cross-platform Consistency** — Ensure Consistency Across Channels - **Comprehensive Performance Insights** — Enhance Campaign Effectiveness - **Dynamic Creative Management** — Customize Ads Automatically ### [Spotify Integration](https://www.smartly.io/product/spotify) *Platform* Seamlessly manage Spotify ad campaigns through Smartly's unified platform. - **Spotify Integration** — Streamline Spotify Ads - **Real-time Data Insights** — Make Informed Decisions - **Channel-wide Coordination** — Enhance Campaign Reach - **Automated Creative Production** — Scale Creative Efforts ### [Brand Teams](https://www.smartly.io/solutions/brand-teams) *Solution* Empowers brand teams to efficiently manage campaigns across multiple channels. - **Cross-channel optimization** — Ensure Consistent Delivery - **Campaign performance analytics** — Analyze Campaign Impact - **Brand-focused workflows** — Align Brand Goals - **Real-time brand governance** — Maintain Brand Integrity - **Creative production automation** — Automate Creative Production ### [Agency Teams](https://www.smartly.io/solutions/agency-teams) *Solution* Optimize agency workflows and enhance collaboration to deliver better results for clients. - **Client Collaboration** — Enhance Communication - **Efficiency Gains** — Streamline Processes - **Team Workflow Automation** — Accelerate Production - **Real-time Performance Insights** — Make Informed Decisions - **Cross-channel Campaign Management** — Unify Campaign Efforts ### [Performance Teams](https://www.smartly.io/solutions/performance-teams) *Solution* Optimize campaigns with automatic, insights-driven creative solutions. - **Automatic Optimizations** — Boost Campaign Performance - **Performance-Driven Creative** — Enhance Creative Quality - **Real-Time Performance Feedback** — Act Instantly - **Dynamic Budget Management** — Optimize Ad Spend - **Cross-Channel Learning** — Maximize Insights ### [Creative Teams](https://www.smartly.io/solutions/creative-teams) *Solution* Empower your creative teams to innovate while AI handles the execution at scale. - **AI-powered production** — Automate Creative Workflows - **Big ideas, fast** — Accelerate Idea Generation - **Brand consistency** — Maintain Visual Identity - **Dynamic Creative Adaptation** — Customize at Scale - **Real-time Performance Tracking** — Monitor Campaign Effectiveness ## Market Segments - **Cross-channel campaign management** (market size $7.0B, CAGR 18.52%): Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration. - **Dynamic creative optimization** (market size $1.0B, CAGR 11.5%): Generate, personalize, and adapt creative assets in real time using templates and AI to deliver tailored ad variations and improve relevance. - **Automated bidding and budget management** (market size $26.0B, CAGR 12.5%): Algorithmic bidding, dynamic spend allocation, budget pacing, and automated bidding across publishers to improve ROI and operational efficiency. - **Creative workflow management** (market size $4.2B, CAGR 7%): Real-time collaboration, automated workflows, approvals, and integrations that streamline creative production, asset processing, and handoffs across distributed teams. - **Marketing analytics and performance insights** (market size $500M, CAGR 18%): Real-time analytics, attribution, and data-driven insights to measure campaign performance, optimize spend, and inform strategic decisions for Web3 brands. ## Ideal Customer Profiles ### Advertising Agencies And Agencies Networks Global advertising agencies seeking collaborative workflows and cross-channel optimization. - Industry: Advertising, Marketing Technology - Geography: Global - Pain points: Siloed workflows, slow creative production, cross-channel coordination, limited client visibility, difficulty scaling campaigns across multiple brands. - Business goals: Deliver campaigns faster, scale multi-client work, demonstrate measurable impact. - Positioning: Cross-channel optimization and AI-enabled creative production platform that unifies agency workflows, enabling faster campaign delivery, consistent brand governance, and data-driven performance across clients. #### Persona: Account Director - Needs: Clear project status, scalable collaboration, fast approvals - Goals: Deliver campaigns on time, meet client KPIs - Challenges: Approval bottlenecks, juggling multiple clients - Pain points: Delays, misalignment across teams - Solution: Agency Teams and Smartly Platform streamline client collaboration, provide real-time insights, and automate approvals to speed delivery. #### Persona: Creative Lead - Needs: AI-assisted asset production, templates, governance - Goals: Maintain brand integrity while scaling creativity - Challenges: Rework, approvals delays - Pain points: Manual production bottlenecks, inconsistent assets - Solution: Smartly Creative automates asset production and dynamic templates; Smartly Platform coordinates approvals and performance data. #### Persona: Media Planner - Needs: Real-time performance data, cross-channel insights, budget control - Goals: Optimize media mix, maximize ROAS - Challenges: Fragmented data, slow optimization loops - Pain points: Manual reporting, data silos - Solution: Agency Teams and Smartly Platform provide cross-channel campaign management with real-time insights to optimize budgets and performance. ### In-House Brand Teams North America and global in-house brand teams aiming to scale brand messaging. - Industry: Consumer Brands, Retail - Geography: North America, Global - Pain points: Maintaining brand governance across channels, scaling creative quality, limited production bandwidth - Business goals: Scale branding, ensure consistency, speed time-to-market - Positioning: A unified platform enabling in-house teams to scale brand campaigns while preserving governance, with AI-assisted production and cross-channel coordination. #### Persona: Brand Manager - Needs: Brand guidelines, governance, approved templates - Goals: Maintain brand integrity, accelerate time-to-market - Challenges: Maintaining consistency across teams, approvals - Pain points: Brand drift, approvals delays - Solution: Smartly Platform enforces governance, Brand Teams orchestrate production, and AI templates accelerate output. #### Persona: Creative Producer - Needs: Templates, automation, asset management - Goals: Deliver assets quickly with quality - Challenges: Bottlenecks in asset production - Pain points: Rework, asset shortage - Solution: Smartly Creative automates asset production and templates, and Smartly Platform coordinates approvals and performance data. #### Persona: Channel Marketing Manager - Needs: Real-time performance data, cross-channel coordination - Goals: Optimize campaigns across channels, measure impact - Challenges: Siloed data, slow decision making - Pain points: Inaccurate forecasts, inconsistent reporting - Solution: Smartly Platform and Smartly Intelligence enable cross-channel coordination and real-time insights to optimize campaigns. ### Direct-To-Consumer Brands Global direct-to-consumer brands seeking multichannel advertising at scale. - Industry: E-commerce, Retail - Geography: Global - Pain points: Coordinating creative across channels, rapid experimentation, maintaining brand consistency, measurement of performance - Business goals: Increase reach and conversions, optimize CAC, speed up content production - Positioning: A unified platform that aligns creative and media teams to accelerate multichannel campaigns for direct-to-consumer brands. #### Persona: Growth Lead - Needs: Rapid testing, cross-channel coordination - Goals: Increase reach and conversions, improve ROAS - Challenges: Balancing speed with quality, data quality challenges - Pain points: Slow test cycles, inconsistent measurement - Solution: Smartly Platform automates creative and media coordination, enabling rapid testing and insights from Smartly Intelligence. #### Persona: Brand Manager - Needs: Governance, scalable production - Goals: Maintain brand across channels, faster GTM - Challenges: Approvals and governance complexity - Pain points: Brand drift, lengthy approvals - Solution: Brand Teams and Smartly Platform enforce governance while enabling scalable production. #### Persona: E-commerce Manager - Needs: Cross-channel optimization, performance analytics - Goals: Increase conversions, optimize CAC - Challenges: Difficult to coordinate across channels - Pain points: Fragmented data, slow reporting - Solution: Cross-channel optimization supported by Google Integration, Meta Integration, TikTok Integration, YouTube Integration within Smartly Platform. ### Performance Marketing Teams Global performance marketing teams focused on optimization and ROI. - Industry: Digital Marketing, Advertising Technology - Geography: Global - Pain points: Difficulty in quickly optimizing cross-channel campaigns, data silos, lack of real-time insights, slow testing cycles - Business goals: Maximize ROAS, automate optimizations, reduce manual work - Positioning: A comprehensive, AI-powered system that optimizes cross-channel campaigns, automates testing, and delivers real-time insights to maximize return on investment. #### Persona: Performance Marketing Manager - Needs: Real-time insights, automated optimizations - Goals: Maximize ROAS, reduce wasted spend - Challenges: Data fragmentation, slow iteration - Pain points: Manual tuning, inefficient reporting - Solution: Smartly Platform and Smartly Media automate optimization and provide real-time insights to maximize performance. #### Persona: Data Analyst - Needs: Clear attribution, trustworthy data - Goals: Improve measurement accuracy, inform decisions - Challenges: Data silos, inconsistent data sources - Pain points: Time-consuming data wrangling - Solution: Smartly Intelligence offers attribution clarity and actionable insights to guide optimization. #### Persona: Automation Engineer - Needs: Automation scripts, scalable workflows - Goals: Improve efficiency, shorten cycle times - Challenges: Integrating disparate tools - Pain points: Manual handoffs, flaky data - Solution: Cross-channel automation with Smartly Platform and Synapse-powered planning enables scalable AI-driven improvements.