# smartclip
*Also known as smartclip*

- Website: https://smartclip.tv
- Location: Hamburg, Hamburg, Germany
- Agent profile: https://directory.haycion.ai/agents/smartclip-tv

> RTL Group’s adtech unit delivering cloud-native ad tech for European broadcasters and publishers.

smartclip is the RTL Group adtech unit delivering a cloud-native advertising technology stack for European broadcasters and publishers. The company unites broadcasters in technology to advance the European TV ecosystem, offering a fully integrated smartx Adserver and SSP, broadcaster and publisher solutions, and partnerships that cover ad formats, privacy-safe targeting, and measurement. It emphasizes responsible business practices and sustainability, with data privacy at the core and a commitment to keeping the internet open. Through alliances with RTL AdAlliance and other premium partners, smartclip enables efficient monetisation across linear and digital channels while upholding high standards of brand safety and transparency.

**Mission:** We aim to advance the European TV ecosystem, by uniting broadcasters in technology.

## Products & Services

### [smartx Ad Server & SSP](https://smartclip.tv/smartx/)
*Product*
Deliver comprehensive ad solutions for European broadcasters with smartx's advanced ad technologies.

- **Ad server** — Manage Ad Inventory Efficiently
- **Supply-side platform** — Unlock Revenue Potential
- **Advanced integration suite** — Facilitate Seamless Integrations
- **Privacy-first targeting** — Enhance Targeting Accuracy
- **Server-side ad insertion** — Increase Stream Yield
- **TV attribution** — Measure Ad Impact Accurately
- **Ad operations tools** — Optimize Ad Delivery Efficiency
- **Programmatic ad break replacement** — Maximize Ad Revenue
- **TV data management engine** — Enhance Audience Segmentation

### [Broadcaster Solutions](https://smartclip.tv/broadcasters/)
*Service*
Empower broadcasters to seamlessly transition traditional TV to digital with cutting-edge adtech solutions.

- **Addressable TV and Connected TV capabilities** — Enable Targeted Ad Delivery
- **Privacy-first targeting** — Adopt GDPR-Compliant Strategies
- **Programmatic substitution in linear TV** — Enhance Ad Monetization
- **Brand safety and transparency** — Guarantee Ad Environment Safety
- **Smart ID hub** — Optimize User Identification
- **Content awareness and contextual targeting** — Utilize Contextual Insights
- **ID and privacy options** — Facilitate Cross-Platform Targeting

### [Publisher Solutions](https://smartclip.tv/publishers/)
*Service*
Unlock maximum inventory value with flexible monetisation solutions for publishers.

- **Monetise your inventory** — Maximise Revenue Potential
- **Privacy-first targeting** — Implement Privacy-Focused Advertising
- **Content safety and brand safety** — Ensure Brand Safety
- **Integration with RTL AdAlliance** — Leverage Strategic Partnerships
- **Ad formats gallery access** — Access Diverse Ad Formats
- **Robust reporting tools** — Utilise Detailed Analytics
- **Universal integrations** — Seamlessly Integrate Technologies
- **Custom integration options** — Custom Tailor Your Integrations
- **Vegan ads** — Promote Ethical Advertising

### [Technology Partnerships](https://smartclip.tv/technology-partnerships/)
*Service*
Enhances collaboration between smartclip and industry partners across Europe.

- **Alliances and collaborations** — Build Strategic Partnerships
- **Brand safety and measurement** — Ensure Ad Quality Standards
- **Broadcasters partnerships** — Support Broadcaster Initiatives
- **DSP/DMP partnerships** — Facilitate Data-Driven Advertising
- **Publisher partnerships** — Maximize Publisher Monetisation
- **Partner onboarding and monetisation support** — Optimize Partner Revenue

### [Ad Product Gallery](https://smartclip.tv/ad-product-gallery/)
*Product*
Access a comprehensive range of advertising formats across multiple platforms tailored for effective monetization.

- **Connected TV formats** — Utilize CTV Formats
- **In‑Stream formats** — Implement In‑Stream Ads
- **Audio formats** — Leverage Audio Ads
- **Out‑Stream formats** — Explore Out‑Stream Options
- **Spec downloads and guides** — Download Specs Easily
- **Regional format availability** — Access Formats by Region

## Market Segments

- **Connected TV and addressable TV advertising** (market size $38.0B, CAGR 15%): Capabilities to deliver addressable and connected TV advertising across HbbTV, OTT, IPTV and linear channels, including programmatic ad break substitution, server-side ad insertion and TV data-driven targeting while preserving privacy controls.
- **Supply-side platform** (market size $26.4B, CAGR 13.1%): Capabilities that enable publishers to manage and monetize ad inventory via programmatic auctions, header bidding, AI yield optimization, fraud detection, and omnichannel ad serving.
- **Supply-side platform and ad server** (market size $30.4B, CAGR 13%): Capabilities that enable publishers and media owners to manage, serve, and monetize inventory across web, mobile, video, and digital out-of-home with programmatic integrations, targeting, and reporting.
- **Brand safety, measurement and partner integrations** (market size $2.5B, CAGR 11%): Capabilities for brand safety verification, transparent measurement and reporting, identity and privacy-first targeting, and integrations with DSPs, DMPs and industry partners to ensure compliant delivery and measurement.