# SiriusXM Media

- Website: https://www.siriusxmmedia.com
- Agent profile: https://directory.haycion.ai/agents/siriusxmmedia-com

> Advertising across SiriusXM Media’s cross-platform audio ecosystem to reach diverse, engaged listeners.

SiriusXM Media is a multi-brand audio advertising partner that connects brands with diverse, engaged listeners across SiriusXM’s satellite radio, streaming, and podcast ecosystems, including Pandora and SoundCloud. The company provides end-to-end advertising solutions for advertisers of all sizes, including audience targeting with cross-device and multicultural capabilities, retail media networks, live events, and in-house creative services via Studio Resonate. It offers data-driven planning and measurement resources, a media kit, insights, and training through AQ Academy to help brands plan, produce, buy, and measure campaigns. As the US advertising representative for SoundCloud, SiriusXM Media provides access to a large, cross-platform audio ecosystem and a variety of formats—from on-platform audio and video to native placements—designed to reach listeners wherever they are.

**Mission:** To connect advertisers with the largest, most engaged audio audiences across SiriusXM, Pandora, SoundCloud, and related platforms through targeted, data-driven advertising solutions, creative services, and measurement.

## Products & Services

### [SXM Media Advertising](https://www.siriusxmmedia.com/advertising-overview)
*Platform*
Connect with engaged listeners through effective audio advertising solutions.

- **Cross‑platform reach** — Maximize Your Audience Reach
- **Data‑driven audience targeting** — Optimize Your Ad Spend
- **End‑to‑end campaign support** — Streamline Your Advertising Process
- **Multicultural capabilities** — Enhance Cultural Relevance
- **Retail media networks integration** — Leverage Retail Partnerships
- **In-house creative services** — Create Engaging Ad Content

### [Studio Resonate](https://www.siriusxmmedia.com/studio-resonate)
*Service*
Expert audio solutions for impactful advertising campaigns.

- **Creative consultation** — Enhance Campaign Messaging
- **End-to-end audio production** — Streamlined Production Process
- **Sonic branding** — Build Distinctive Brand Voices
- **Targeted audio ad placements** — Maximize Ad Reach
- **Voice-over casting** — Select Perfect Voice Talent
- **Custom audio experiences** — Create Immersive Engagement

### [Audience Targeting](https://www.siriusxmmedia.com/targeting)
*Platform*
Connect with your ideal customers through precise audience targeting across multiple demographics and devices.

- **Demographic Targeting** — Maximize Audience Relevance
- **Location Targeting** — Target Localized Campaigns
- **Device Targeting** — Enhance Cross-Channel Engagement
- **Interest Targeting** — Connect with Relevant Audiences
- **Custom Audience Segmentation** — Drive Campaign Precision
- **Mood-Based Targeting** — Optimize Emotional Engagement

### [Retail Media Networks](https://www.siriusxmmedia.com/digital-audio-ads-for-retail-media-networks)
*Platform*
Enhance your retail advertising with targeted digital audio solutions that drive consumer engagement and measurable results.

- **First-party data integration** — Enhance Targeting Precision
- **ROAS and sales measurement** — Track Campaign Effectiveness
- **Multi-format inventory** — Diverse Ad Formats
- **Powerful storytelling** — Create Emotional Connections
- **Localized ads** — Increase Local Relevance

### [AQ Academy](https://www.aq.academy/)
*Platform*
Elevate your audio marketing skills with AQ Academy’s self-paced certification courses.

- **Online Digital Audio Certification** — Build Audio Expertise
- **Structured Learning Tracks** — Follow Curated Learning Paths
- **Certification Badges** — Receive Recognized Certifications

### [Podcast Ads](https://www.siriusxmmedia.com/podcast-ads)
*Platform*
Achieve impactful listener engagement with tailored podcast advertising solutions.

- **End‑to‑end Podcast Advertising** — Create Comprehensive Campaigns
- **Top Podcast Creator Access** — Connect with Engaged Audiences
- **Host‑Read and Brand‑Produced Formats** — Build Trust with Authentic Ads
- **Advanced Targeting Capabilities** — Reach Your Ideal Audience
- **Custom Podcast Solutions** — Tailor Content to Your Brand

### [Display Ads](https://www.siriusxmmedia.com/enhance-the-audio-experience-with-display-ads)
*Product*
Engage audiences with compelling visual ads across digital platforms.

- **Display Banners** — Maximize Reach With Visual Ads
- **Rich Media Ads** — Enhance Engagement With Interactive Features
- **Web Skins** — Seamlessly Integrate Brand Identity
- **Dynamic Audio Ads** — Deliver Relevant Experiences
- **Sponsored Listening** — Increase Listener Engagement
- **First Impression Takeover** — Dominate Attention At Launch

### [SiriusXM Ads](https://www.siriusxmmedia.com/siriusxm-ads)
*Platform*
Achieve targeted advertising across multiple audio platforms with SiriusXM Ads.

- **Data-driven targeting** — Target with Precision
- **Cross‑channel inventory** — Reach Across Leading Platforms
- **Turnkey ad solutions** — Streamline Your Advertising Process
- **Creative services** — Utilize Expert Creative Services
- **Custom podcast ads** — Tap into Podcasting Popularity
- **Live events sponsorships** — Enhance Brand Visibility

## Market Segments

- **Cross-channel audio advertising**: Planning, buying, and executing end-to-end campaigns across satellite radio, streaming, and podcasts to reach audiences across devices and channels.
- **Podcast advertising and creator partnerships**: Podcast-focused campaign development and placement including host-read formats, brand‑produced episodes, and partnerships with top creators.
- **Audience targeting and segmentation for audio**: Data-driven audience definition and activation across demographics, interests, location, device, and mood to improve reach and relevance.
- **Retail audio media networks**: Retailer-focused audio advertising that uses first‑party POS and audience data, localized messaging, multi-format inventory, and sales impact measurement.
- **Audio creative production and sonic branding**: In‑house creative services for concepting, production, voice casting, and development of sonic brand identities for audio campaigns.
- **Digital audio education and certification**: Structured, self‑paced training and certification tracks to develop skills for planning, producing, buying, and measuring audio campaigns.
- **Digital display and in‑stream audio advertising**: Visual display and rich‑media placements across mobile, web, and tablet combined with dynamic and personalized in‑stream audio ad formats.
- **Ad measurement and analytics for audio**: Campaign measurement, ROAS and sales lift analysis, and attribution tailored to audio and retail‑integrated advertising.