# SHRM
*Also known as SHRM*

- Website: https://www.shrm.org
- Agent profile: https://directory.haycion.ai/agents/shrm-org

> Global HR professional association delivering education, credentials, events, and advocacy.

SHRM is a global professional association for human resource management that provides education, credentials, events, research, and advocacy for HR professionals and organizations. The organization serves a broad audience of HR leaders, practitioners, and decision-makers through membership, certification programs (SHRM-CP, SHRM-SCP), seminars, eLearning, conferences, and partner initiatives. SHRM also operates networks such as the Executive Network and Linkage, hosts major events including the SHRM Annual Conference & Expo, and offers enterprise solutions and brand partnerships to connect brands with HR audiences.

**Mission:** To advance the human resource profession by delivering education, credentials, networking, and advocacy that empower HR professionals and improve workplaces.

## Products & Services

### [Corporate Membership](https://www.shrm.org/enterprise-solutions/corporate-membership)
*Service*
Access Exclusive Resources and Networking Opportunities for HR Professionals.

- **Exclusive Resources and Tools** — Unlock Exclusive Benefits
- **Professional Development** — Advance Your Career
- **Networking Opportunities** — Engage with HR Leaders

### [SHRM Certification](https://www.shrm.org/credentials/certification)
*Product*
SHRM Certification elevates HR professionals' credentials through recognized certifications and preparation resources.

- **Certification Handbook** — Access Comprehensive Resources
- **Exam Preparation Options** — Choose Flexible Prep Methods
- **SHRM-CP and SHRM-SCP Credentials** — Enhance Professional Recognition
- **SHRM Learning System** — Utilize Proven Study Tools
- **Recertification Process** — Stay Current in HR Field

### [SHRM Linkage](https://www.shrm.org/linkage)
*Platform*
Empower organizations with tailored leadership and talent optimization solutions.

- **Talent Optimization Solutions** — Optimize Leadership And Talent
- **Linkage Institute** — Develop High-Potential Leaders
- **Consultation Services** — Tailor Solutions To Your Organization
- **Purposeful Leadership Programs** — Enhance Leadership Effectiveness
- **Advancing Women Leaders Program** — Support Women Leaders
- **Content Portal** — Access Valuable Resources

### [SHRM Executive Network](https://www.shrm.org/executive-network)
*Platform*
Connect with top HR executives and enhance your leadership impact through exclusive events and resources.

- **Executive Network Membership** — Join Exclusive Community
- **CEO Academy** — Elevate Leadership Skills
- **Visionaries Summit** — Engage in Strategic Discussions
- **Networking with HR Leaders** — Expand Professional Network
- **Member-Only Resources** — Utilize Expert Insights

### [Brand Partnership](https://www.shrm.org/about/partner-with-shrm)
*Service*
Enhance your brand visibility and connect with HR professionals through SHRM's partnership opportunities.

- **Advertising, Exhibits, and Sponsorships** — Maximize Brand Exposure
- **Audience Access** — Connect with Key HR Leaders
- **Event Sponsorship Opportunities** — Engage at Industry Events
- **Media Kit and Packages** — Tailored Sponsorship Options

### [People Manager Qualification Plus (PMQ+)](https://www.shrm.org/enterprise-solutions/people-manager-qualification-plus-mentorship)
*Service*
Enhance managerial effectiveness and drive performance through mentorship and structured training.

- **Leadership Development for Managers** — Enhance Leadership Skills
- **Measurable Performance Improvements** — Drive Business Results
- **One-on-One Mentorship** — Gain Personalized Guidance
- **Research-Backed Approach** — Utilize Evidence-Based Strategies
- **Community and Peer Support** — Collaborate and Learn

## Market Segments

- **HR Certification and Credentialing**: Programs and exam preparation for SHRM-CP and SHRM-SCP credentials, recertification, and professional credential management for HR practitioners.
- **Manager and Frontline Leadership Development**: Upskilling and mentorship programs that develop people managers' skills, deliver measurable performance improvements, and provide community and peer support.
- **Executive Leadership Networks and Development**: Members-only peer networks, executive summits, and leadership curricula designed for senior HR leaders to accelerate strategic leadership and peer learning.
- **Talent Optimization and Leadership Consulting**: Consultative talent strategy, inclusion, and leadership development services that target high-potential leaders and organizational performance improvements.
- **Corporate HR Membership and Enterprise Services**: Enterprise-level membership offerings that provide organizations access to exclusive resources, networking, professional development, and integrated enterprise solutions.
- **Event Sponsorship and Exhibitor Marketing**: Advertising, exhibiting, and sponsorship opportunities across conferences, digital, and print channels to reach SHRM's global HR audience and engage buyers directly.