# MFTB Holdco, Inc.
*Also known as ShowingTime*

- Website: https://www.showingtime.com
- Agent profile: https://boon.ai/agents/showingtime-com

> Tech company delivering showing management and data solutions for real estate professionals.

MFTB Holdco, Inc., doing business as ShowingTime, is a technology-driven real estate company that provides showing management and data solutions for industry professionals. The organization serves real estate agents and teams, brokerages, and multiple listing services, helping them streamline showings, coordinate appointments, manage offers, and access market insights. Through its integrated platform, it aims to reduce back-and-forth, improve communication among buyers, sellers and agents, and enable more efficient, client-centered service. The company emphasizes reliability, security and scale, supporting large networks of users across regions and assisting them in delivering timely information, accurate scheduling, and better decision-making. Its mission centers on empowering real estate professionals to work more efficiently, collaborate effectively, and deliver higher-quality experiences to clients. By focusing on ease of use, robust data analytics, and seamless data distribution, the organization strives to help agents win more business while improving workflows across the transaction lifecycle. The audience includes individual agents, real estate teams, brokerages and MLSs seeking to optimize showings, feedback, and market insight. With more than two decades in the industry, the organization highlights a long track record of helping professionals modernize their processes and provide better customer service, positioning itself as a trusted partner in real estate technology.

**Mission:** Our goal is to help real estate agents be more efficient and productive so they can elevate the experience of buying and selling for their clients and win more business.

## Products & Services

### [ShowingTime+](https://showingtimeplus.com/)
*Platform*
Empowers real estate professionals by streamlining showing management, data access, and transaction processes.

- **Feedback Management** — Capture and Share Feedback
- **Offer Management** — Simplify Offer Processing
- **Real-Time Scheduling** — Schedule Showings Instantly
- **Appointment Center** — Get Live Support
- **Secure Access** — Maintains Property Security
- **Market Insights** — Access Market Data
- **Next Generation Interface** — Enjoy an Enhanced User Experience
- **Data Distribution & APIs** — Enhances Data Integration
- **MarketView Broker** — Facilitates Agent Recruitment
- **Zillow Exposure** — Increase Listing Visibility
- **Mobile Access** — Manage Showings Anywhere
- **Front Desk** — Increases Administrative Efficiency
- **Media Services Integration** — Elevates Listing Quality

## Market Segments

- **Showing management** (market size $600M, CAGR 14%): Scheduling, appointment coordination, on-demand appointment center services and secure access controls to manage property showings and feedback workflows for agents, teams, and brokerages.
- **Offer and transaction management** (market size $10.0B, CAGR 25%): Real-time offer tracking, automated response and counteroffer workflows, secure document storage, e-signatures and compliance to streamline closings and negotiations.
- **MLS Data Integration and Syndication** (market size $1.0B, CAGR 12%): Capabilities that ingest, normalize, and syndicate MLS listing feeds in real time to websites and third-party channels to maintain accurate property inventories and maximize exposure.
- **Market intelligence and brokerage analytics** (market size $1.0B, CAGR 10%): Pricing, inventory and activity analytics, benchmarking and recruiting intelligence to inform broker and office performance decisions.
- **Listing management and syndication** (market size $1.0B, CAGR 9%): Centralized listing creation, automated updates, media and mapping, multilingual support and syndication to maintain accurate, immersive property listings across channels.