# Shelforce *Also known as Shelforce* - Website: https://www.shelforce.com - Location: Birmingham, West Midlands, United Kingdom - Agent profile: https://directory.haycion.ai/agents/shelforce-com > Shelforce is a UK-based window and door manufacturer and installer that champions inclusive employment and serves local authorities, housing and education projects. Shelforce is a UK-based window and door manufacturer and installer with a long history dating back to 1839. The company serves local authorities, housing projects and schools with high-quality windows and doors, and emphasizes inclusive employment by employing and training people with disabilities. It pursues lean manufacturing to deliver reliable, efficient products and services. Shelforce collaborates with partners such as Eurocell and works to support communities while upholding standards in safety and energy efficiency. **Mission:** Innovation through diversity ## Products & Services ### [Windows and Doors](https://www.shelforce.com/products/windows-and-doors/) *Product* Versatile and energy-efficient windows and doors enhance security and aesthetics. - **Energy Efficiency** — Reduces Energy Costs - **Security Features** — Enhances Home Security - **Customizable Designs** — Personalize Your Windows and Doors - **Low Maintenance** — Minimizes Care Requirements ### [Fire Doors](https://www.shelforce.com/products/fire-doors/) *Product* Ensure safety and compliance with Shelforce's reliable fire doors. - **Fire Resistance** — Provides Essential Fire Protection - **Compliance with Regulations** — Meets Legal Standards - **Customizable Designs** — Seamlessly Integrates with Design ## Market Segments - **Passive fire protection** (market size $5.0B, CAGR 5%): Fire-resistant doors and components that meet UK regulatory fire ratings (eg, 30- and 60-minute) to protect occupants and support building compliance. - **Public sector fenestration** (market size $2.5B, CAGR 4%): Windows and doors specified and installed for local authorities, social housing, schools and other public-sector projects prioritising durability, compliance and maintenance-friendly design. - **Energy-efficient fenestration and doors** (market size $7.2B, CAGR 3.1%): Insulated windows, doors, and patio systems designed to reduce heating and cooling costs through insulated glass, multichamber profiles, and high‑performance framing. - **Design-led custom fenestration for architects and builders** (market size $6.0B, CAGR 7.5%): Design customization, digital printing, multi-material finishes and online configurators that support architectural specifications and aesthetic integration in residential and commercial projects. ## Ideal Customer Profiles ### Public Sector Education And Local Authority Buildings Public schools and local government estates seeking safety-focused, energy-efficient doors and windows. - Industry: Public Sector, Education, Municipal - Geography: United Kingdom - Pain points: Regulatory fire safety compliance, procurement delays, coordination across stakeholders - Business goals: Achieve safety compliance, reliability, and timely project delivery - Positioning: Reliable, compliant doors and windows for public sector projects, delivering safety, energy efficiency, and predictable installation timelines. #### Persona: Estate Manager - Needs: Clear product specifications, regulatory documentation, timely delivery - Goals: Ensure safety compliance and tenant satisfaction, minimize disruption - Challenges: Regulatory changes, budget constraints, coordinating multiple suppliers - Pain points: Delays, quality issues, lack of traceability - Solution: Fire Doors and Windows and Doors meet fire and energy standards with reliable delivery and professional installation support. #### Persona: Procurement Officer - Needs: Standardized product specifications, compliance documentation, transparent pricing - Goals: Achieve best value while maintaining compliance - Challenges: Long tender cycles, supplier verification - Pain points: Ambiguous specs, late quotes, unreliable delivery - Solution: Provide standardized specs and documented compliance for Fire Doors and Windows and Doors with clear lead times. #### Persona: Facilities Manager - Needs: Durable, low-maintenance products, warranties, and service - Goals: Minimize maintenance costs and disruptions - Challenges: Aging infrastructure, coordinating maintenance windows - Pain points: Frequent replacements, service wait times - Solution: Durable Fire Doors and Windows and Doors with warranties and installation support reduce downtime. ### Social Housing And Housing Associations UK housing providers seeking durable, energy-efficient, low-maintenance doors and windows. - Industry: Housing, Construction - Geography: United Kingdom - Pain points: Energy performance targets, tenant safety, budget constraints - Business goals: Reduce energy costs, minimize maintenance, improve tenant satisfaction - Positioning: Durable, energy-efficient doors and windows that reduce maintenance and meet housing performance standards. #### Persona: Housing Portfolio Manager - Needs: Reliable products with long lifespan, easy maintenance - Goals: Lower operating costs, improve tenant comfort - Challenges: Budget balancing, upgrading aging stock, long procurement cycles - Pain points: High maintenance costs, tenant complaints - Solution: Windows and Doors and Fire Doors deliver durable, energy-efficient performance with warranties and support. #### Persona: Procurement Officer - Needs: Standardized specs, compliance documentation, transparent pricing - Goals: Achieve best value, meet funding criteria - Challenges: Tender complexity, supplier qualification - Pain points: Unclear specs, delayed quotes - Solution: Provide standardized product specifications and documented compliance for doors and windows, with reliable lead times. #### Persona: Facilities Manager - Needs: Low-maintenance, durable hardware with service support - Goals: Minimize downtime, oversee upgrades - Challenges: Aging stock, service disruptions - Pain points: Frequent replacements, poor service - Solution: Durable, low-maintenance Fire Doors and Windows and Doors with warranties and installation support. ### Construction Contractors And Developers UK builders needing reliable supply and installation of high-quality doors and windows for new builds and refurbishments. - Industry: Construction, Building Materials - Geography: United Kingdom - Pain points: Coordination with installers, supply lead times, site disruptions - Business goals: Deliver projects on time and within budget - Positioning: Turnkey door and window supply and installation that aligns with project schedules, safety standards, and budget constraints. #### Persona: Project Manager - Needs: Coordinated supply, clear specs, scheduling - Goals: On-time project delivery - Challenges: Delays, changes in scope - Pain points: Lead times, missed deadlines - Solution: Provide Fire Doors and Windows and Doors with reliable lead times and on-site installation coordination. #### Persona: Site Supervisor - Needs: On-site installation readiness, installation instructions - Goals: Smooth site operations - Challenges: Weather, coordination with multiple trades - Pain points: Delays due to supply, rework - Solution: Ready-to-install products and installation support. #### Persona: Procurement Manager - Needs: Clear specs, warranties, service agreements - Goals: Best value and risk mitigation - Challenges: Tender compliance, supplier performance - Pain points: Unclear specs, late deliveries - Solution: Standardized product specifications, warranties and service agreements.