# SalesFuel, Inc.
*Also known as SalesFuel*

- Website: https://salesfuel.com
- Location: Westerville, OH, United States
- Agent profile: https://directory.haycion.ai/agents/salesfuel-com

> SalesFuel is a data-driven sales intelligence company helping organizations improve sales, marketing, and customer outcomes.

SalesFuel, Inc. is a data-driven sales intelligence and enablement company that provides research, credibility-building tools, and behavioral assessments to help organizations attract, grow, and retain customers and employees. Founded in 1989 by C. Lee Smith, the company emphasizes data-driven insights, principled values, and practical guidance for sales, marketing, and management teams. Its focus is turning intelligence into productivity, empowering clients to improve sales performance and revenue growth across industries.

**Mission:** To empower organizations with data-driven insights that improve credibility, sales effectiveness, and business outcomes by delivering practical intelligence for smarter decision-making.

## Products & Services

### [AdMall](https://salesfuel.com/admall/)
*Platform*
Gain a competitive edge in local advertising with data-driven insights and tools.

- **Digital Audit** — Analyze Digital Presence
- **Audience Intelligence** — Leverage Audience Insights
- **Industry Verticals and Audience Profiles** — Discover Market Opportunities
- **AdMall Mobile App** — Access Insights Anywhere
- **Zip-Code Level Consumer Spending** — Focus on Local Markets
- **Co-op Advertising Funding Database** — Maximize Campaign Budgets
- **Thematic Mapping** — Visualize Market Trends
- **New Business Targeting Workshops** — Boost Lead Generation

### [SalesCred](https://salesfuel.com/salescred/)
*Platform*
Enhance sales credibility and trust to drive success.

- **AI-powered CredWriter** — Craft Credible Sales Messages
- **Digital CredCheck** — Evaluate Online Credibility
- **Real-time Pre-sales Research** — Enhance Pre-sales Insights
- **CredTips Daily Guidance** — Receive Daily Sales Tips
- **Daily Opportunities Dashboard** — Monitor Sales Opportunities
- **SalesCred PRO and Masterclasses** — Engage in Advanced Learning
- **CredTalk Videos** — Access Credibility Insights
- **SalesCred Mobile App** — Access Sales Resources Anytime

### [TeamTrait](https://salesfuel.com/teamtrait-employee-behavioral-assessment-tool/)
*Platform*
Optimize hiring with TeamTrait's advanced assessments for better employee fit and retention.

- **20‑Minute Psychometric Assessment** — Streamlines Hiring Process
- **4 Fits Simulator** — Enhances Role Alignment
- **Sales Acumen/Situational Judgment Test** — Predicts Sales Success
- **Behavioral Retention Assessment** — Reduces Turnover Costs
- **DISC Behavioral Assessment** — Improves Team Dynamics
- **Motivators/Drive Assessment** — Aligns Role with Candidate Strengths
- **AI-Enhanced Behavioral Interview Questions** — Improves Interview Effectiveness
- **Industry Coverage** — Broad Applicability
- **Values Assessment** — Cultural Fit Assessment

### [AudienceSCAN](https://salesfuel.com/audiencescan/)
*Platform*
Leverage deep insights into consumer behavior for effective targeted marketing.

- **Buyer Personas** — Craft Targeted Messages
- **Psychographics Data** — Enhance Audience Segmentation
- **Purchase Intent Signals** — Identify Ready Buyers
- **Market Insights** — Capture Market Trends

## Market Segments

- **Advertising and media sales intelligence**: Research and local market intelligence for media and advertising sellers, including opportunity mapping, co-op fund databases, digital audits, zip-code consumer spend, and thematic territory visualization.
- **Audience insights and intent data**: Psychographic and purchase-intent data, buyer personas, and market insights used to segment audiences and prioritize outreach for targeted campaigns and selling.
- **Pre-sales enablement and credibility**: Account-level pre-sales research, digital credibility scoring, AI-assisted messaging, daily opportunity surfacing, and seller training to improve trust and win rates.
- **Pre-hire assessment and talent analytics**: Rapid psychometric and behavioral assessments, fit and retention analytics, role-specific tests, and interview question generation to improve hiring and retention decisions.