# Ruler Analytics Limited
*Also known as Ruler Analytics*

- Website: https://www.ruleranalytics.com
- Location: Liverpool, Merseyside, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/ruleranalytics-com

> Marketing attribution and revenue analytics platform that links marketing activity to revenue across channels.

Ruler Analytics is a UK-based provider of marketing attribution and revenue analytics software. The company helps marketing teams attribute revenue to campaigns by linking data from forms, calls, live chat and other customer interactions across channels. Through integrations with CRMs, data warehouses and BI tools, the platform provides a unified view of marketing activity and its impact on revenue. The organization serves agencies and a range of sectors including eCommerce, SaaS, lead generation, professional services, retail and travel, among others. It emphasizes data-driven decision making, end-to-end visibility across the sales cycle, and the ability to demonstrate ROI of marketing investments.

**Mission:** To help organizations attribute revenue to marketing activities through data-driven insights and integrated analytics.

## Products & Services

### First Party Data Platform
*Platform*
Unify marketing data to understand revenue-driven insights across all channels.

- **Multi-Touch Attribution** — Track All Interactions
- **BI and Reporting** — Gain Insights From Data
- **CRM Integration** — Sync Marketing & Sales Data
- **Data-Driven Attribution** — Optimize Marketing Spend
- **Opportunity Attribution** — Connect Marketing To Sales
- **Predictive Budget Scenario Planning** — Plan Budgets Based On Insights
- **Call Tracking** — Connect Calls To Campaigns
- **Offline Conversion Tracking** — Account For Offline Sales
- **Impression Attribution** — Recognize Impressions' Value
- **Form Tracking** — Capture Lead Information
- **Live Chat Tracking** — Enhance Customer Engagement

### [Marketing Mix Modelling](https://www.ruleranalytics.com/marketing-mix-modelling/)
*Solution*
Optimize your marketing spend and confidently predict revenue impact with Ruler's Marketing Mix Modelling.

- **AI Agents** — Enhance Decision Making
- **Marketing Mix Modelling** — Understand Revenue Drivers
- **Budget Scenario Planner** — Inform Budget Planning
- **Revenue Analytics** — Track Financial Impact
- **Diminishing Returns Analysis** — Maximize ROI
- **Impression Attribution** — Comprehensive Measurement

## Market Segments

- **Marketing attribution and analytics** (market size $4.5B, CAGR 14.6%): Attribution modeling and marketing performance analytics that assign credit across touchpoints and inform investment decisions across the funnel.
- **Marketing mix modeling** (market size $6.0B, CAGR 10.6%): Quantifies channel contribution and incremental impact using causal analysis and scenario testing to optimize media spend and measure ROI.
- **Customer data platform** (market size $7.8B, CAGR 13.8%): Systems that unify, enrich, and activate first‑ and zero‑party customer data, identify anonymous website visitors, and provide real‑time segmentation for personalized experiences.
- **Marketing attribution and revenue analytics** (market size $4.3B, CAGR 13.62%): Capabilities that set up analytics, attribution models, cross-system reporting, and dashboards to measure campaign performance, pipeline contribution, and revenue impact.