# Retail Media Machine
*Also known as RMM*

- Website: https://retailmachine.com
- Agent profile: https://directory.haycion.ai/agents/retailmachine-com

> Retail Media Machine provides a unified retail media platform for monetizing on-site, off-site and in-store channels.

Retail Media Machine (RMM) is a subsidiary of Admixer Group delivering a unified retail media platform that helps retailers and marketplaces monetize on-site, off-site and in-store channels. The platform connects retail media networks with a single data and measurement system, offering modular capabilities across on-site, off-site, in-store and data platform services while prioritizing data ownership, privacy, and flexible customization. RMM supports real-time measurement, audience management, identity, and reporting, with hosting options that can be deployed on a retailer’s own servers. The mission is to enable retailers and marketplaces to monetize their owned digital assets through integrated, data-driven advertising across all channels.

**Mission:** To empower retailers and marketplaces to monetize their owned assets across all channels through a unified, data-driven retail media platform.

## Products & Services

### [Retail Media Machine Platform](https://retailmachine.com/)
*Platform*
Empower Retailers To Monetize Their Ad Spaces Unifiedly Across All Channels.

- **Identity activation** — Ensures Data Privacy
- **Omnichannel audience activation** — Enhances Marketing Efficiency
- **Self-hosted hosting** — Ensures Data Security
- **Closed-loop measurement** — Tracks Ad Impact
- **ML-based audience builder** — Optimizes Targeting
- **One measurement & reporting** — Centralizes Performance Insights
- **Unified audience management** — Streamlines Audience Insights
- **Billing & invoicing system** — Simplifies Financial Management
- **In-housing capabilities** — Gives Control Over Data
- **Inventory reports** — Informs Ad Strategy
- **Personalized ads for customers** — Enhances User Experience
- **Programmatic activations** — Maximizes Revenue Streams
- **Real-time reports** — Instant Performance Feedback
- **Brand bundles on-site** — Optimizes Ad Inventory
- **In-store Dooh** — Integrates In-store Marketing
- **In-store signage screens** — Boosts Visual Marketing
- **Look-alike audience expansion** — Increases Audience Pool
- **Ultra-local store targeting** — Enhances Local Marketing
- **Direct integrations with media partners** — Enhances Campaign Reach
- **In-store radio** — Enhances Customer Engagement

## Market Segments

- **Retail media platform**: Capabilities to monetize retailer-owned digital inventory across on-site, off-site, and in-store channels, including billing/invoicing, inventory management, hosting, and campaign orchestration for marketplaces and retailers.
- **Retail media measurement and attribution**: Closed-loop measurement and unified reporting that links ad exposure to online and in-store outcomes with real-time dashboards and attribution across channels.
- **Retail audience management and identity**: Customer data, identity activation, and audience-building capabilities that create, expand, and activate segments (look-alike, ML-based) across omnichannel campaigns while preserving data ownership and privacy.
- **In-store media and digital out-of-home**: Capabilities for in-store advertising including digital signage (DooH), in-store radio, signage screens, and ultra-local store targeting to drive point-of-sale influence and synchronized omnichannel campaigns.
- **Programmatic retail advertising**: Programmatic and partner-integrated off-site monetization that enables retailers to sell and activate off-site inventory through direct integrations and programmatic activations.