# Realize
*Also known as Realize*

- Website: https://realize.com
- Agent profile: https://directory.haycion.ai/agents/realize-com

> AI-powered advertising platform enabling scalable, data-driven performance on the open web.

Realize is a performance advertising platform built by Taboola that helps advertisers plan, launch and optimize campaigns across the open web. It uses AI-driven automation, first-party data and publisher signals to target audiences, optimize bids and budgets, and deliver measurable growth for enterprise marketers, SMBs, and agencies. The platform provides transparent, real-time reporting and governance controls to ensure brand safety and efficiency. It supports a variety of ad formats including native and display, with creative tooling and automated optimization to improve engagement and conversions. Realize emphasizes a data-driven approach, scalable reach across premium publishers, and tailored support to drive demand, leads, and sales.

**Mission:** To help advertisers achieve measurable outcomes at scale on the open web through AI-powered automation, data-driven insights, and transparent campaign management.

## Products & Services

### [Realize+ Platform Suite](https://realize.com/realize-plus-agentic-advertising/)
*Platform*
Achieve scalable performance marketing with AI-driven automation and real-time insights.

- **AI-driven Bidding and Optimization** — Maximize Conversions Efficiently
- **First-party Data Usage** — Identify High-value Audiences
- **Premium Supply Access** — Direct Access to Premium Inventory
- **Open Web Reach** — Expand Audience Reach
- **Real-time Reporting** — Enhance Campaign Monitoring
- **Advanced Audience Targeting** — Target High-Intent Users
- **Campaign Controls** — Enhance Campaign Management
- **Dynamic Creative Optimization** — Elevate Engagement
- **Automated Variations** — Generate Multiple Variations

### [Enterprise and SMB Advertiser Solutions](https://realize.com/enterprise/)
*Solution*
Unlock measurable outcomes and scale your advertising efforts across various business sizes.

- **Dedicated Support** — Receive Personalized Assistance
- **High-Intent Audience Targeting** — Reach Engaged Users
- **Automated Campaign Setup** — Streamline Campaign Launches
- **Transparent Reporting** — Understand Your Performance

## Market Segments

- **Programmatic advertising** (market size $116.7B, CAGR 12%): Automated buying and optimization of open-internet ad inventory using real-time bidding, predictive bidding, addressability, and dynamic creative optimization.
- **Audience targeting and data activation** (market size $4.7B, CAGR 15.4%): Activation of first- and third-party audiences for remarketing, lookalike modeling, site and app event retargeting, and syndicated data segmentation to improve reach and conversion.
- **Creative automation and production** (market size $6.2B, CAGR 18.4%): Capabilities that generate, edit, and scale ad creative variations automatically to accelerate campaign production, support multivariate testing, and enable dynamic personalization.
- **Campaign measurement and governance** (market size $2.0B, CAGR 18%): Real-time reporting, performance measurement, attribution and brand‑safety controls for transparent campaign monitoring, compliance and optimization.