# Rakuten Advertising
*Also known as Rakuten*

- Website: https://rakutenadvertising.com
- Agent profile: https://directory.haycion.ai/agents/rakutenadvertising-com

> Global advertising technology leader delivering performance-, brand-, and people-driven solutions.

Rakuten Advertising is a global advertising technology company within the Rakuten Group that delivers performance-driven, brand-driven, and people-driven ad solutions. The organization helps the world’s top brands connect with unique, highly engaged audiences—from first impression to final sale—by combining data-driven insights, a global partner network, and owned-and-operated properties. With a full-service approach, Rakuten Advertising collaborates with brands, agencies, and publishers to create effective experiences across affiliate and influencer marketing, display, and other channels. The company emphasizes measurable results, audience quality, and responsible advertising practices, aiming to drive attention, action, loyalty, and shared value for advertisers and partners alike. The leadership and global team focus on innovation, collaboration, and delivering value through partnerships with publishers and advertisers across markets worldwide. Rakuten Advertising is part of Rakuten Group, a leading internet services company with a diverse portfolio and a mission to create value through innovation and entrepreneurship.

**Mission:** Rakuten Advertising leads the industry in delivering performance-, brand-, and people-driven ad solutions to connect brands with highly engaged audiences—from first impression to final sale.

## Products & Services

### [Affiliate](https://rakutenadvertising.com/affiliate/)
*Platform*
Achieve superior results with Rakuten's comprehensive affiliate marketing platform.

- **AI-driven forecasting** — Predict Performance For Maximized Results
- **Commissioning suite** — Customize Offers For All Campaigns
- **Partnership discovery** — Discover New High-Performing Partners
- **Global benchmarking** — Analyze Performance Against Industry Standards
- **Placement recommender** — Identify High-Potential Placement Opportunities
- **Linkless tracking** — Broaden Client Reach With New Partners
- **Audience segmentation** — Segment Audiences For Targeted Marketing
- **Trend analysis** — Monitor Campaign Performance Over Time

### [Audience Engine](https://rakutenadvertising.com/audience-engine/)
*Platform*
Enhance engagement and drive conversions with personalized, data-driven advertising campaigns through Audience Engine.

- **Personalized Advertising** — Tailor Messaging For Audiences
- **1st Party Data Utilization** — Maximize Data Usage
- **Performance Marketing Solutions** — Drive Performance Insights
- **Seamless Publisher Partnerships** — Foster Strategic Collaborations

### [Detect](https://rakutenadvertising.com/detect/)
*Platform*
Transform affiliate management with proactive insights, safeguarding your brand and optimizing ROI.

- **Ad Fraud Detection** — Eliminate Ad Fraud
- **Anomaly Detection** — Monitor Performance Spikes
- **Web Monitoring & Insights** — Analyze Brand Insights
- **Continuous Monitoring** — Access Real-Time Data
- **Integrated Suite of Tools** — Utilize Comprehensive Tools

### [Display](https://rakutenadvertising.com/display/)
*Platform*
Connect with targeted audiences through high-impact digital placements.

- **High-Impact Placements** — Engage Audiences Effectively
- **Global Reach** — Expand Market Presence
- **Data-Driven Insights** — Optimize Campaigns
- **Seamless Integration** — Enhance Marketing Synergies

### [Influencer Marketing](https://rakutenadvertising.com/influencer-marketing/)
*Platform*
Enhance brand visibility through strategic influencer partnerships and performance analytics.

- **Influencer Identification** — Discover Relevant Influencers
- **Combined Affiliate and Influencer Performance View** — Gain Holistic Insights
- **Campaign Setup** — Launch Campaigns Quickly
- **Creator Engagement Tools** — Facilitate Creator Collaboration
- **Performance Reporting** — Track Campaign Success

### [Media](https://rakutenadvertising.com/media/)
*Platform*
Unlock unique audiences with high-impact media placements.

- **High-impact placements** — Deliver Effectively
- **Channel discovery** — Find New Channels
- **Local market expertise** — Leverage Local Insights

### [Paid Search](https://rakutenadvertising.com/search/)
*Platform*
Optimize Multi-Channel Marketing Strategies For Enhanced Visibility & ROI.

- **Advanced Targeting** — Reach Precise Audiences
- **Data-Driven Insights** — Enhance Campaign Performance
- **Multi-Channel Integration** — Unify Marketing Efforts
- **Advertising Optimization** — Improve Ad Efficiency
- **Expert Support** — Maximize Campaign Impact

### [Paid Social](https://rakutenadvertising.com/social/)
*Platform*
Connect with target audiences on social media for enhanced engagement and conversions.

- **Audience Targeting** — Target Specific Audiences Effectively
- **Performance Analytics** — Leverage Real-Time Data
- **Dynamic Creative Optimization** — Enhance Ad Effectiveness
- **Cross-Channel Campaigns** — Integrate Social Media with Other Channels

## Market Segments

- **Affiliate marketing**: Capabilities to create, manage, and optimize performance-based partnerships between advertisers, publishers, and affiliates including commissioning, partner discovery, linkless tracking, benchmarking, and forecasting.
- **First-party data activation**: Tools and services that ingest, segment, and activate first-party audience data for personalized, privacy-safe targeting and measurement across publisher and advertiser channels.
- **Influencer marketing**: Services to identify, onboard, engage, compensate, and measure creators with performance-focused campaign setup and combined affiliate–creator reporting.
- **Display advertising**: Capabilities for planning, buying, and optimizing high-impact display inventory and programmatic placements using data-driven targeting and publisher partnerships.
- **Ad verification and brand safety**: Real-time monitoring, anomaly and ad fraud detection, web monitoring and compliance tools that protect brand integrity and ensure campaign quality.