# Qualtrics
*Also known as Qualtrics*

- Website: https://www.qualtrics.com
- Location: Provo, Utah, United States
- Agent profile: https://directory.haycion.ai/agents/qualtrics-com

> Global leader in Experience Management helping organizations improve customer and employee experiences.

Qualtrics is a global technology company and a leader in Experience Management. It is trusted by thousands of organizations to power better customer and employee experiences, strengthen trust and loyalty, and improve engagement and outcomes. Through AI-enabled analytics and expert guidance, Qualtrics helps organizations listen, respond, and continuously improve experiences across channels and touchpoints, staying aligned with evolving market trends and opportunities.

**Mission:** To empower organizations to design and continuously improve experiences that matter to customers and employees.

## Products & Services

### [XM Platform](https://www.qualtrics.com/)
*Platform*
Drive customer and employee satisfaction with the leading all-in-one experience management platform.

- **AI-powered insights** — Facilitates Data-Driven Decisions
- **Omnichannel Experience Management** — Achieve Holistic Insights
- **Experience Agents** — Enables Immediate Responses
- **Multi-channel data unification** — Provides Comprehensive Insights
- **Quality Management** — Enhance Service Quality
- **Adaptive follow-up AI** — Enhances Feedback Quality
- **Real-time action recommendations** — Improves Operational Efficiency

### [XM for Customer Experience](https://www.qualtrics.com/customer-experience/)
*Product*
Transform customer experiences with insights and guidance to enhance loyalty and satisfaction.

- **Agent Coaching** — Enhance Frontline Performance
- **Customer Surveys** — Drive Real-Time Decisions
- **Location Experience Hub** — Tailor Store Experiences
- **Online Reputation Management** — Manage Brand Perception
- **Digital Experience Analytics** — Identify Experience Gaps
- **Website & App Feedback** — Capture Customer Insights

### [XM for Employee Experience](https://www.qualtrics.com/employee-experience/)
*Product*
Enhance employee engagement and retention through AI-driven insights and automated feedback mechanisms.

- **Employee Engagement** — Comprehensive Engagement Metrics
- **Employee Retention Analytics** — Informs Retention Strategies through Analytics
- **360 Development Feedback** — Provides Actionable Next Steps for Leaders
- **Continuous Employee Listening** — Captures Real-Time Employee Insights
- **Employee Pulse** — Quickly Assesses Employee Sentiments
- **360 Degree Feedback** — Supports Development Through Comprehensive Surveys
- **Employee Onboarding & Exit** — Streamlines Onboarding and Exit Processes
- **Employee Research** — Facilitates Tailored Feedback Collection
- **Candidate Experience** — Improves Hiring Funnel Visibility

### [XM for Strategy & Research](https://www.qualtrics.com/strategy/)
*Product*
Leverage AI and advanced research tools to enhance product success and market strategies.

- **Strategic Market Research** — Drive Market Success
- **Agentic Research** — Streamline Research Tasks
- **Product Research** — Optimize Product Strategy
- **Brand and Communication Research** — Enhance Brand Messaging
- **User Experience Research** — Improve User Experience

## Market Segments

- **Customer experience management**: Capabilities to collect omnichannel customer feedback, analyze sentiment and journey data, and deliver prioritized actions to improve loyalty, satisfaction, and revenue.
- **Digital experience analytics**: Tools that capture and analyze website and app behavior, unsolicited feedback, and session signals to identify digital journey friction and optimize conversion and retention.
- **Contact center quality management**: Features for scoring interactions, AI-driven agent coaching, and real-time recommendations to improve frontline performance, reduce risk, and increase customer satisfaction.
- **Employee experience management**: Continuous listening, pulse and lifecycle surveys, 360 feedback, and retention analytics that drive engagement, development, and reduced attrition.
- **Market research and insights**: Capabilities for strategic, brand, product and UX research including AI-assisted research workflows to validate concepts, segment customers, and inform go-to-market decisions.
- **Experience data platform**: Unified experience data management that ingests surveys, behavioral and unstructured data to provide a 360-degree view and enable cross-channel analytics and activation.