# PubMatic, Inc.
*Also known as PubMatic*

- Website: https://pubmatic.com
- Agent profile: https://directory.haycion.ai/agents/pubmatic-com

> PubMatic, Inc. is a global advertising technology company delivering the digital advertising supply chain.

PubMatic, Inc. is a global advertising technology company that enables the digital advertising ecosystem through programmatic solutions for publishers, buyers, and commerce. The company helps publishers monetize inventory and provides buyers with access to premium, diverse ad opportunities across channels. PubMatic’s stated aim is to maximize customer value by delivering digital advertising’s supply chain of the future, emphasizing transparency, efficiency, and performance for advertisers, agencies, and developers. The organization serves a worldwide audience and focuses on scalable, data-driven capabilities to optimize yield, reach, and measurement across formats and contexts, while upholding a responsible and privacy-conscious approach to data.

**Mission:** PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future.

## Products & Services

### [PubMatic SSP](https://pubmatic.com/products/pubmatic-ssp-for-publishers/)
*Product*
Maximize Revenue and Control of Digital Supply Chain.

- **Quality and control** — Ensures High Ad Quality
- **Access optimization** — Optimizes Audience Access
- **Monetization improvement** — Enhances Publisher Revenue
- **Omnichannel coverage** — Reaches Diverse Audiences
- **Operational efficiency** — Streamlines Campaign Management

### [Connect](https://pubmatic.com/products/connect-for-publishers/)
*Product*
Enhance Audience Targeting and Drive Performance Efficiently.

- **Data Revenue Maximization** — Maximize Data Revenue
- **Enhanced Audience Targeting** — Leverage Targeted Signals
- **Data Security** — Ensure Data Security
- **Sell-Side Advantage** — Gain Sell-Side Advantage
- **Forecasting and Planning** — Smarter Audience Planning
- **Strategy Customization** — Customize Your Strategy
- **Workflow Simplification** — Streamline Workflows

### [Identity Hub](https://pubmatic.com/products/identity-hub/)
*Product*
Simplify ID management for publishers to drive monetization in cookie-restricted environments.

- **Premium Demand** — Increase Revenue
- **Optimized Performance** — Maximize Strategy Success
- **Industry Addressability Partnerships** — Enhance Audience Reach
- **Simplified Workflows** — Streamline ID Management

### [Activate](https://pubmatic.com/products/activate/)
*Product*
Maximize advertising efficiency and transparency with direct access to premium supply through Activate.

- **Direct-to-Supply Buying** — Access Premium Supply Directly
- **Omnichannel Access** — Reach Audiences Across Channels
- **Log-Level Reporting** — Achieve Detailed Performance Insights
- **Proven Performance** — Achieve Proven Results
- **SPO Alignment** — Optimize Supply Paths Effectively
- **Activation Flexibility** — Utilize Flexible Activation Options
- **Agentic Predictive Monitoring** — Utilize Predictive Monitoring
- **Natural Language Setup** — Setup Campaigns Using Natural Language

### [Auction Packages](https://pubmatic.com/auction-packages/)
*Product*
Access tailored Auction Packages for efficient media buying and targeted audience reach.

- **Addressable Signals** — Leverage Addressable Signals
- **Always-On Packages** — Access Always-On Packages
- **Targeted Reach** — Achieve Targeted Reach
- **Seasonal Packages** — Explore Seasonal Packages
- **Time-Saving Packaging** — Utilize Time-Saving Packaging

### [Convert](https://pubmatic.com/convert/)
*Product*
Drive efficient and effective commerce media outcomes.

- **End-to-end commerce campaigns** — Execute Comprehensive Campaigns
- **Scalable revenue** — Maximize Revenue Potential
- **Unified monetization and audience acquisition** — Integrate Value Streams
- **New demand access** — Expand Market Reach
- **Flexibility in Ad Buying** — Customize Ad Purchases

### [OpenWrap](https://pubmatic.com/products/openwrap/)
*Product*
OpenWrap Maximizes Revenue and Control for Publishers Through Unified Header Bidding.

- **Unified Header Bidding** — Integrates Diverse Demand
- **Performance Optimization Tools** — Enhances Revenue Through Testing
- **Identity Integration** — Leverages Data For Better Targeting
- **CTV/OTT Optimization** — Improves Viewer Engagement
- **Private Marketplace Access** — Ensures Brand Safety

## Market Segments

- **Supply-side platform** (market size $26.4B, CAGR 13.1%): Capabilities that enable publishers to manage and monetize ad inventory via programmatic auctions, header bidding, AI yield optimization, fraud detection, and omnichannel ad serving.
- **Programmatic direct and guaranteed deals** (market size $300.0B, CAGR 20%): Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.
- **Data-driven audience targeting and curated packages** (market size $1.0B, CAGR 25.2%): Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.
- **Identity and audience management** (market size $4.0B, CAGR 12%): Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.
- **Retail media advertising** (market size $184.0B, CAGR 11.2%): Capabilities that place paid placements and sponsored listings within an e-commerce marketplace to drive product discovery, search performance, and direct sales.