# PROS Holdings, Inc. - Website: https://pros.com - Location: null, null, null - Agent profile: https://directory.haycion.ai/agents/pros-com > Global software company using AI-powered airline retailing to optimize offers and pricing, helping airlines maximize revenue and improve traveler experiences. PROS Holdings, Inc. is a global software company focused on AI-powered airline retailing. Its platform enables airlines to optimize offers, pricing, merchandising, and distribution across direct and partner channels, empowering commercial teams to maximize revenue, improve traveler experiences, and outperform the competition. Built on decades of pricing science and AI leadership, PROS serves more than 150 airlines worldwide and continues to advance digital retailing in aviation. **Mission:** To help airlines outperform by enabling smart selling in the digital economy. ## Products & Services ### [PROS Platform](https://pros.com/pros-platform/) *Platform* Achieve profitable revenue growth and elevate traveler experiences with the PROS Platform. - **End-to-end airline retail optimization** — Streamlines Every Aspect - **Single AI-driven platform** — Harnesses AI Technology - **Dynamic pricing solutions** — Optimizes Revenue Opportunities - **Comprehensive offer management** — Delivers Personalized Experiences - **Seamless integration capabilities** — Facilitates Effortless Connectivity ### [Airline Revenue Management Software](https://pros.com/products/airline-revenue-management-software/) *Product* Optimize revenue and pricing strategies with AI-driven insights for airlines. - **Real-Time Pricing** — Deliver Competitive Prices Instantly - **Dynamic Ancillary Pricing Integration** — Maximize Revenue Through Ancillary Pricing - **Pricing Optimization via Predictive Analytics** — Anticipate Demand for Better Pricing - **Fast, Accurate Forecasts** — Enhance Decision-Making with Accurate Forecasts - **5-Step Optimization Process** — Optimize Revenue Performance Methodically - **Elasticity-Based Forecasting** — Understand Demand Fluctuations Better ### [Real-Time Dynamic Pricing Software](https://pros.com/products/real-time-dynamic-pricing-software/) *Product* Optimize revenue with adaptable and competitive real-time pricing. - **Continuous pricing** — Optimizes Revenue - **Real-time dynamic pricing** — Enhances Competitiveness - **Integration with PROS Platform** — Streamlined Operations - **AI-driven pricing strategies** — Improves Decision Making - **Cross-channel applicability** — Ensures Consistency ### [Airline Dynamic Ancillary Pricing Software](https://pros.com/products/airline-dynamic-ancillary-pricing-software/) *Product* Maximize ancillary revenue with AI-driven real-time pricing strategies tailored to traveler behavior. - **AI-powered ancillary pricing** — Automate Pricing Adjustments - **Customer segmentation for price optimization** — Target Offers Precisely - **Real-time responsiveness to market dynamics** — Boost Revenue Potential - **Real-time channel-wide evaluation** — Ensure Consistent Pricing - **Integration with airline retail platforms** — Optimize Ancillary Space ### [Group Sales Optimizer](https://pros.com/products/airline-group-sales-software/) *Product* Maximize group revenue with AI-powered dynamic pricing and streamlined booking processes. - **Automated Group Bookings** — Automate Group Bookings - **Dynamic Group Pricing** — Increase Revenue with AI - **Better Collaboration, Faster Quotes** — Enhance Collaboration - **Integration with Offer Management** — Align Group Pricing - **Increased Sales Team Productivity** — Boost Sales Team Efficiency ### [Shopping](https://pros.com/products/shopping/) *Product* Empower airlines to optimize offers and distribution with precision and control, enhancing traveler experiences. - **Direct sales and NDC distribution** — Supports Direct Web Sales - **Dynamic pricing integration** — Enables Dynamic Pricing - **Flight search and shopping content control** — Manages Offer Presentation - **Flexible re-shopping experiences** — Offers Flexible Re-Shopping - **Cost optimization for shopping performance** — Reduces Distribution Costs ### [Merchandising](https://pros.com/products/merchandising/) *Product* Maximize airline revenue with intelligent merchandising solutions tailored for every passenger journey. - **Real-Time Ancillary Pricing** — Optimize Pricing Instantly - **Dynamic Ancillary Bundling** — Boost Sales With Bundling - **AI-Driven Ancillary Optimization** — Maximize Revenue Per Passenger - **Rich Content Merchandising** — Engage Customers Visually - **Streamlined Offer Management** — Reduce Time-To-Market ### [airTRFX](https://pros.com/products/airtrfx/) *Product* Enhance ticket sales with customizable, dynamic landing pages integrated with your booking engine. - **Dynamic offers display on website** — Increase Conversions With Dynamic Offers - **Customizable landing pages** — Launch Booking Pages In Minutes - **AI-enhanced airTRFX** — Optimize With AI Automation - **SEO-optimized pages** — Enhance Organic Search Performance ### [airModules](https://pros.com/products/airmodules/) *Product* Boost sales with customizable, conversion-driving offers through airModules. - **Booking Engine Integration** — Links Directly To Booking Engine - **Increased Loyalty and Direct Sales** — Enhances Customer Loyalty - **AI-Powered Personalization** — Delivers Personalized Offers - **Device-Responsive Offer Widgets** — Adapts To All Devices - **Payment Plan Options** — Offers Flexible Payment Solutions ### [airWire](https://pros.com/products/airwire/) *Product* Enhance visibility and sales through dynamic pricing integration across digital platforms. - **Pre-built customizable APIs** — Accelerate Deployment - **Channel-specific offer APIs** — Deliver Tailored Offers - **Dynamic Pricing Integration** — Boost Conversion Rates - **Cross-channel offer display** — Ensure Consistent Pricing - **Social Media Integration** — Attract Social Customers ### [airSEM](https://pros.com/products/airsem/) *Product* Boost sales and brand awareness with AI-powered search engine marketing campaigns. - **AI-Powered Campaign Creation** — Enhance Campaign Performance - **AI-Driven Bidding Optimization** — Maximize ROI - **Targeted Audience Engagement** — Improve Conversion Rates - **Dynamic Pricing Showcase** — Engage Customers Effectively - **Custom Promotions** — Personalize Customer Interactions - **Multi-Channel Integration** — Streamline Marketing Efforts ### [PROS Cloud](https://pros.com/pros-cloud/) *Platform* Achieve optimized offers and pricing with secure, scalable cloud solutions. - **Azure-based Data Centers** — Minimize Latency - **SOC 2 and ISO 27001 Certifications** — Establish Trust - **Secure Development Lifecycle** — Enhance Security - **Multi-Factor Authentication** — Secure Access - **Robust Backup Solutions** — Ensure Data Recovery ### [Portfolio Order Management](https://pros.com/learn/videos/portfolio-order-management-gain-full-control-your-inventory-product-catalog-customer-records/) *Product* Gain full control and optimize performance in managing airline inventory and customer records. - **Real-time Stock Control** — Provides Real-time Inventory Insights - **Inventory, Catalog and Customer Data Control** — Centralizes Core Data Management - **Cross-channel Data Sharing** — Ensures Consistent Data Across Channels - **Automated Offer Creation** — Streamlines Offer Management ### [Product Management](https://pros.com/solutions/airline-product-management/) *Product* Gain full control over your airline products and services with centralized management and real-time stock updates. - **Real-Time Stock Control** — Optimizes Inventory Management - **Centralized Product Catalog** — Manages Products Efficiently - **Contract & Partner Management** — Enhances Collaboration - **Flexible Product Management** — Increases Innovation Speed - **Modular Integration** — Streamlines Data Exchange ### [Offer Creation & Retailing](https://pros.com/solutions/airline-offer-creation-and-retailing/) *Product* Empowers airlines to create competitive, flexible offers that enhance customer experience and optimize revenue. - **AI-Powered Dynamic Pricing** — Increase Price Accuracy - **Airline-Led Retailing Across Channels** — Maximize Channel Reach - **Real-Time Offer Management** — Adapt Quickly to Market Changes - **Offer Creation and Distribution** — Optimize Offer Flexibility - **Enhanced Bundle Optimization** — Boost Ancillary Revenue ## Market Segments - **Airline revenue management**: Capabilities to forecast demand, manage capacity and set fares across channels using elasticity-based forecasting and structured optimization to maximize revenue. - **Dynamic pricing and price optimization**: AI-driven, real-time pricing that continuously adjusts fares and ancillary prices across channels to optimize yield and responsiveness to market signals. - **Merchandising and ancillary retailing**: Design, package, price and present ancillaries and bundles with rich content and AI-based personalization to increase attach rates and trip value. - **Offer management and product catalog**: Centralized creation, cataloging, contract management and distribution of offers and products (including NDC) to ensure consistent, bookable inventory and cross-channel data consistency. - **Digital offer distribution and channel integration**: APIs, widgets and web landing pages that present dynamic, channel-specific offers and ensure consistent pricing and presentation across web, social and partner channels. - **Digital marketing and campaign optimization**: Capabilities to create, optimize and deliver targeted marketing campaigns and paid media (including AI bid optimization and SEO-optimized landing pages) to improve conversion and acquisition. - **Group sales and corporate bookings**: Automated quoting, collaboration, and AI-driven group pricing workflows that accelerate response times and maximize revenue from group bookings. - **Cloud platform and compliance for airline commerce**: Cloud-hosted infrastructure and security controls (including certifications and global deployment) that support scalable, compliant airline retailing and pricing operations.