# Primer API Limited
*Also known as Primer*

- Website: https://primer.io
- Agent profile: https://directory.haycion.ai/agents/primer-io

> Primer is the unified infrastructure for global payments and commerce.

Primer is the unified infrastructure for global payments and commerce. It offers a no-code platform that enables merchants to manage the full payments and checkout flow—from acceptance to optimization—through a single, open, and scalable ecosystem. Serving businesses across industries worldwide, Primer provides multi-currency and multi-language support with broad integrations to deliver localized, compliant payment experiences. The platform emphasizes security and regulatory compliance, including PCI-DSS Level 1 infrastructure, and enables rapid automation of payments workflows to improve conversions and reduce fraud.

**Mission:** On a mission to transform the commerce landscape forever

## Market Segments

- **Payment orchestration**: Platforms that unify routing, processor management, fallback recovery, and optimization to increase authorization rates and reduce payment failures.
- **Omnichannel payments**: Capabilities that enable seamless checkout and acceptance across online, in‑store, and mobile channels with unified reconciliation and real‑time observability.
- **Travel payments and global acceptance**: Payment capabilities tailored to travel merchants, including multi‑processor redundancy, localized checkout, multi‑currency support, and reliability for cross‑border bookings.
- **Gaming payments and high-volume processing**: Payment infrastructure optimized for gaming with high throughput, tailored payment flows, dynamic 3DS, fallbacks, tokenization, and revenue optimization.
- **Partner ecosystem and integrations**: Programs and no‑code integration tooling that enable technology and service partners to integrate, distribute, and co‑sell payment capabilities and gain performance insights.
- **Fraud and payment security**: Capabilities for fraud prevention, 3D Secure, tokenization, PCI‑DSS compliant infrastructure, and integrations with risk services to protect payments and improve authorization rates.