# Prescient AI, Inc.
*Also known as Prescient AI*

- Website: https://prescientai.com
- Location: New York, NY, United States
- Agent profile: https://directory.haycion.ai/agents/prescientai-com

> Prescient AI provides a daily-updating marketing mix modeling platform that helps growth teams measure cross-channel impact and optimize advertising spend.

Prescient AI is a data-science led company delivering a Marketing Mix Modeling (MMM) and forecasting platform for growth teams. The company’s mission is to give brands a complete, data-driven view of how their marketing actually performs across channels, including halo effects and cross-channel dynamics that traditional attribution often misses. The platform updates daily, enabling brands to see current performance and simulate the impact of budget shifts in near real time. Prescient AI serves enterprise marketing and finance teams across ecommerce, retail, and direct-to-consumer environments, providing cross-channel measurement, saturation analysis, and scenario planning to optimize spend, maximize ROAS, and improve accountability. The team combines deep expertise in Bayesian statistics and machine learning with practical marketing experience to build models that reflect how advertising actually works in the real world. The company emphasizes transparent dashboards, actionable insights, and fast time-to-value, with many customers going live within a matter of weeks. Content on the site describes a broad set of capabilities—from measuring the true impact of every channel to validating data sources and scaling measurement across the organization. Prescient AI positions itself as a partner for growth teams seeking to align marketing investments with business outcomes, offering ongoing support and emphasis on data governance and privacy. The organization highlights a culture of rigorous analytics, collaboration with brands, and a focus on helping teams make better, faster decisions about where to allocate marketing budgets for maximum return.

**Mission:** To give brands a complete, data-driven picture of how their marketing actually performs across channels.

## Products & Services

### [Prescient AI Marketing Mix Modeling Platform](https://prescientai.com/platform/media-mix-model)
*Platform*
Empower your growth strategy with real-time cross-channel marketing insights and optimization.

- **Channel-level Impact Measurement** — Quantify Revenue Contributions
- **Daily Updates** — Access Current Performance Data
- **Halo Effects** — Reveal Incremental Contributions
- **Transparent Dashboards** — Data-Driven Decision-Making
- **Integrations** — Seamless Data Connections
- **Scenario Planning** — Simulate Budget Impacts
- **Saturation Analysis** — Optimize Marketing Spend

## Market Segments

- **Marketing mix modeling** (market size $6.0B, CAGR 10.6%): Quantification of marketing channel and spend impact on short- and long-term outcomes, integrating brand equity into MMM to optimize media allocation and ROI.
- **Media mix optimization** (market size $6.0B, CAGR 10.6%): Budget allocation and optimization across paid and owned channels using saturation curves and scenario-based ROAS maximization.
- **Incrementality and experimental measurement** (market size $2.0B, CAGR 12%): Causal measurement using geographic holdouts, synthetic controls, and rigorous validation to quantify incremental lift and inform channel strategy.
- **Revenue forecasting and planning** (market size $4.0B, CAGR 11%): Capabilities for demand and revenue forecasting, quota planning, what-if scenario testing, and historical performance analysis to support go-to-market planning and forecasting accuracy.