# OFFERING DESIGN CO.
*Also known as ODC*

- Website: https://predictableinnovation.com
- Agent profile: https://directory.haycion.ai/agents/predictableinnovation-com

> ODC helps B2B tech companies design offerings and go-to-market strategies to accelerate market adoption.

ODC (Offering Design Co.) is a B2B technology consulting firm that helps companies articulate value, design offerings, and craft go-to-market strategies. Through practical frameworks and guidance, the firm supports startups and established tech organizations in clarifying customer needs, mapping market ecosystems, positioning offerings, and accelerating market adoption.

**Mission:** To help technology-focused organizations articulate customer value, design compelling offerings, and accelerate growth through practical frameworks and hands-on strategy.

## Products & Services

### [Go-to-Market Strategy Consulting](https://www.predictableinnovation.com/go-to-market-strategy-consulting)
*Service*
Accelerate your revenue by designing unbeatable offerings first with our Go-to-Market Strategy Consulting.

- **Four-week engagement** — Receive Accelerated Results
- **Offering design** — Foundation for Success
- **Risk-reduction stack** — Builds Buyer Confidence
- **GTM motion** — Align Sales and Marketing
- **Pricing architecture** — Optimize Pricing Strategies
- **Bridge to GTM** — Facilitates Smooth Transition
- **Entry packaging** — Increases Account Wins
- **Pricing model** — Enhances Profitability
- **Embedded objection handling** — Reduce Buyer Resistance
- **Risk reversal integration** — Eliminate Buyer Fears
- **Expansion path** — Optimizes Client Growth
- **Fast Implementation** — Speed Up Market Access

### [Jobs to Be Done Consulting](https://www.predictableinnovation.com/jobs-to-be-done-consulting)
*Service*
Transform how you design offers to resonate with buyers and close sales effectively.

- **Deep JTBD research** — Discover Buyer Needs
- **Offering design** — Create Compelling Offers
- **Four-week engagement** — Accelerate Time-to-Close
- **Risk mapping** — Mitigate Buyer Hesitation
- **Risk-reversal guarantee** — Eliminate Final Objections
- **Messaging and positioning** — Enhance Buyer Appeal

### [Product Marketing Consulting](https://predictableinnovation.com/product-marketing-consulting)
*Service*
Design your offering to simplify product marketing and accelerate sales.

- **Foundational Offering Design** — Establishes A Clear Foundation
- **Offering-First Approach** — Streamlines Marketing Activities
- **Integrated PM Program** — Holistic Marketing Framework
- **Positioning and Messaging Alignment** — Creates Consistency Across Channels
- **Risk Reversal Guarantee** — Transforms Hesitant Buyers
- **Launch Planning and Testing** — Ensures Effective Market Entry
- **Sales Enablement Assets** — Empowers Sales Teams

## Market Segments

- **Go-to-market strategy**: Designs offering-first GTM motions including launch planning, channel strategy, sales enablement, and revenue operations to accelerate market adoption.
- **Product marketing**: Positioning, messaging, launch planning, testing and enablement assets built from offering-first design to drive adoption and align sales and channels.
- **Buyer and JTBD research**: Deep jobs-to-be-done and buyer research that uncovers functional, emotional, and social jobs, maps buying risks, and informs offering design and messaging.
- **Pricing and packaging strategy**: Create pricing architecture, entry packaging, expansion paths and risk-reversal constructs to convert buyers, protect margin, and enable predictable monetization.
- **Sales enablement and revenue operations**: Develop sales enablement assets, objection handling, playbooks and reverse-engineered revenue operations to shorten cycles and improve win rates.