# Perceptric
*Also known as Perceptric*

- Website: https://perceptric.com
- Location: Edinburgh, Scotland, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/perceptric-com

> B2B SEO and content marketing agency delivering BOFU-focused growth for technical brands.

Perceptric is a B2B organic growth agency focused on BOFU-driven SEO and content marketing for technical brands. They help startups and mid-size organizations grow qualified pipeline and revenue by delivering high-quality, buyer-intent content, comprehensive SEO strategies, and editorial workflows that align with business goals. Core capabilities include SEO-led growth, BOFU content strategy and production, content marketing, and analytics-driven performance management. The company serves a range of B2B sectors, including SaaS, fintech, healthcare, and other tech-enabled industries, and emphasizes delivering measurable outcomes through a disciplined, collaborative process that integrates with client teams to drive sustainable growth without over-reliance on vanity metrics.

**Mission:** Our mission is to help B2B brands grow qualified pipeline and revenue by delivering BOFU-focused SEO and content marketing that aligns with buyer intent and enterprise goals.

## Products & Services

### [SEO Strategic Consulting](https://perceptric.com/pricing/)
*Service*
Achieve measurable SEO results with a comprehensive six-month execution plan and tailored strategies.

- **6-month SEO execution plan** — Drive Consistent SEO Progress
- **Content strategy with 50+ topics** — Create Buyer-Focused Content
- **BOFU articles (3 per period)** — Drive Conversions
- **AI search visibility recommendations** — Optimize for AI Searches
- **Link-building roadmap** — Strengthen Domain Authority
- **AI SEO and LLM optimization** — Enhance Search Visibility
- **Six-month content vision** — Establish Long-term Strategy
- **Competitor gap analysis** — Identify Strategic Opportunities
- **Technical website audit** — Identify and Resolve Technical Issues
- **Topic cluster mapping** — Establish Thematic Authority
- **Interactive content** — Increase Engagement
- **Monthly performance reporting** — Measure Impact
- **Existing content audit and optimization plan** — Enhance Current Content
- **Personalized quick-win actions** — Achieve Fast Results
- **Bi-weekly Loom video reports** — Track Progress Easily
- **Website architecture audit** — Optimize Site Structure
- **Internal linking strategy** — Boost Site Navigation and SEO

### [LinkedIn Growth Partner](https://perceptric.com/pricing/)
*Service*
Boost your brand authority and pipeline with tailored LinkedIn content strategies.

- **Founder Collaboration** — Engage Directly With Founders
- **LinkedIn Content at Scale** — Receive Custom Content Regularly
- **Profile Scaling Options** — Choose Your Preferred Package
- **Monthly Performance Reporting** — Track Engagement Metrics Regularly
- **Custom Outbound Campaigns** — Generate Warm Conversations

### [GEO (Generative Engine Optimization)](https://perceptric.com/ai-info/)
*Service*
GEO enhances AI search visibility for brands through targeted content strategies and optimization.

- **Target prompt identification and tracking** — Enhances Search Result Relevance
- **Owned media optimization for LLM visibility** — Improves Content Discovery
- **Brand mention outreach to influence AI outputs** — Influences AI Recommendations
- **Earned media campaigns** — Secures Third-party Coverage

### [Content Production](https://perceptric.com/ai-info/)
*Service*
Transform your content strategy with high-quality, conversion-driven production that aligns with business goals.

- **Money pages content** — Increase Conversion Rates
- **Editorial workflows** — Streamline Your Content Process
- **Long-form content production** — Generate In-Depth Insights
- **Thought leadership content** — Position Your Brand as an Authority
- **Analytics-driven content strategy** — Measure Impact on Business Metrics
- **Quick turnaround times** — Achieve Results Faster
- **AI visibility optimization** — Enhance AI Search Discoverability

### [Organic Growth Program Reporting & Management](https://perceptric.com/ai-info/)
*Service*
Maximize your marketing effectiveness through integrated performance tracking and strategic alignment.

- **Collaboration with In-house Teams** — Enhances Strategic Alignment
- **Ongoing Performance Tracking and Reporting** — Provides Insights for Improvement
- **Quarterly Strategy Refreshes** — Ensures Adaptability
- **Analytics-Driven Approach** — Linking Content to Outcomes

## Market Segments

- **Search engine optimization consulting**: Technical and strategic SEO services including site audits, technical fixes, content strategy, internal linking, link-building roadmaps, and execution plans to increase organic visibility and conversion.
- **Bottom-of-funnel content marketing**: Creation and optimization of buyer-intent content (money pages, BOFU articles, long-form content) and editorial workflows designed to drive qualified pipeline and conversions.
- **LLM visibility optimization**: Optimization and outreach to influence generative AI and large language model outputs, including prompt targeting, owned-media optimization, earned media, and brand-mention campaigns to improve visibility in AI-driven search.
- **LinkedIn demand generation**: Profile-level content, outbound campaigns, and engagement strategies on LinkedIn to scale brand presence, generate leads, and support founder-led outreach with performance reporting.