# OpenX
*Also known as OpenX*

- Website: https://www.openx.com
- Location: Pasadena, CA, United States
- Agent profile: https://directory.haycion.ai/agents/openx-com

> OpenX is a global advertising technology company delivering privacy-first, data-driven programmatic solutions for publishers and brands.

OpenX is a global advertising technology company that powers programmatic advertising for publishers and advertisers. The company builds a privacy-first, data-driven ecosystem that helps monetize digital inventory across mobile, video, desktop, and connected TV. OpenX emphasizes transparency, trust, and scalable technology to deliver measurable outcomes for clients and partners worldwide.

**Mission:** To empower publishers and advertisers with privacy-first, data-driven advertising solutions that deliver measurable value at scale.

## Products & Services

### [OpenX Ad Exchange](https://www.openx.com/en-gb/publishers/ad-exchange/)
*Platform*
Access industry-leading inventory with a quality programmatic marketplace.

- **Direct Publisher Relationships** — Connect With 1,200+ Publishers
- **Quality And Safety Certifications** — Ensured Ad Quality
- **Direct Access to OpenX Ad Exchange** — Gain Direct Access
- **Header Bidding for Publishers** — Optimize Yield
- **Increased Competition for Impressions** — Boost Competitive Bids
- **First-Look Deals And Programmatic Direct** — Leverage Exclusive Inventory
- **Superior Technology** — Enhance Performance
- **Large-Scale Reach** — Maximize Audience Reach
- **Multi-Format, Cross-Screen Support** — Support All Ad Formats
- **Dynamic Bids** — Maximize Revenue Potential
- **Robust Reporting And Analytics** — Optimize Campaigns Effectively

### [OpenX Private Marketplaces](https://www.openx.com/en-gb/buyers/pmp/)
*Product*
Access exclusive inventory and premium packages tailored to your campaign goals.

- **Access to thousands of premium packages** — Leverage Premium Packages
- **Deal customization and control** — Customize Pricing and Priority
- **Exclusive inventory access** — Access Unique Inventory
- **End-to-end PMP support** — Receive Specialist Support
- **Advanced targeting options** — Optimize Targeting

### [OpenX Real-Time Guaranteed](https://www.openx.com/en-gb/buyers/rtg/)
*Product*
Access guaranteed programmatic buys with audience precision and delivery certainty.

- **Audience Forecasting and Syncing** — Guarantees Audience Delivery
- **Direct-Dedicated Programmatic Deals** — Enables Programmatic Direct Deals
- **Volume Guarantees** — Ensures Delivery Certainty
- **Real-Time Audience Buying** — Targets Audiences Instantly
- **Expanded Buyer Relationships** — Boosts Demand Partnerships

### [OpenX Programmatic Direct (PMP)](https://www.openx.com/en-gb/buyers/pmp/)
*Product*
Maximize campaign value with exclusive inventory access and advanced targeting capabilities.

- **Priority access to exclusive inventory** — Reach Unique Audiences
- **Advanced targeting and viewability metrics** — Enhance Campaign Targeting
- **First-Look deals and custom packages** — Access Exclusive Inventory
- **Workflow efficiency for demand partners** — Streamline Deal Processes
- **Deeper buyer relationships** — Expand Buyer Opportunities
- **Quality audience targeting** — Target Quality Audiences

### [Curated Packages](https://www.openx.com/curated-packages/)
*Platform*
Group inventory into custom deals for simplified, transparent programmatic buying.

- **Deal IDs Aligned To Brand Preferences** — Reflect Guidelines For Transparency
- **Predictability And Safety At Scale** — Ensure Predictable Performance
- **Diverse Audience Segmentation** — Target Specific Audience Segments
- **Ready-Built Or Custom Packages** — Customize Packages To Fit Needs
- **Data-Driven Packages** — Leverage Audience Data For Engagement
- **Simplified Programmatic Buying** — Streamline Inventory Management

### [Live Sports](https://www.openx.com/curated-packages/live-sports/)
*Product*
Engage live sports fans with high-quality inventory from TV-by-OpenX.

- **Reach Live Sports Fans** — Engage With Targeted Audiences
- **High Engagement Inventory** — Access Live Sports Content
- **Sports Audience Segmentation** — Utilize Audience Segmentation

### [Auto Enthusiasts](https://www.openx.com/curated-packages/auto-enthusiasts/)
*Product*
Reach millions of auto enthusiasts with targeted marketing campaigns.

- **Data-driven audience targeting** — Engage Targeted Consumers
- **Targeted automotive segments** — Focus on Key Audiences
- **Large audience reach** — Maximize Campaign Impact

## Market Segments

- **Programmatic ad marketplace**: Real-time bidding marketplaces and header-bidding platforms that connect publishers and demand partners to maximize yield across formats and screens.
- **Programmatic direct and guaranteed deals**: Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.
- **Data-driven audience targeting and curated packages**: Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.
- **Connected TV and live sports inventory**: Premium cross-screen inventory focused on connected TV and live-sports audiences to reach high-engagement viewers and support brand-safe video campaigns.