# On The Fly Ops - Website: https://ontheflyops.com - Agent profile: https://directory.haycion.ai/agents/ontheflyops-com > On The Fly Ops is a fractional RevOps consultancy that embeds into client teams to fix CRM, align GTM, and accelerate revenue growth. On The Fly Ops is a fractional Revenue Operations consultancy that embeds senior RevOps expertise into client teams to fix CRM, streamline the revenue funnel, and align sales, marketing, and customer success around a single go‑to‑market plan. The organization helps mid‑market and PE/VC‑backed growth companies build scalable revenue infrastructure, improve data quality and governance, and generate clear, actionable insights. Services cover Growth Pod–driven strategy, Tech Stack Optimization, AI‑Driven Automation, Data Cleansing & Enrichment, Revenue Intelligence & Lead Scoring, ICP Design & Segmentation, and Workflow Improvements, all aimed at driving measurable revenue growth and reducing reliance on large, full‑time hires. Their approach centers on three core phases: strategic discovery and audit, co‑created roadmaps tailored to ICP, growth stage, and funnel friction (Growth Pod), and embedded execution with enablement and ongoing optimization. They emphasize rapid value delivery—often within 90 days—and a focus on coherence across GTM functions to avoid silos. The company works with B2B SaaS and related businesses, including growth‑stage and PE/VC‑backed portfolios, helping teams scale GTM operations while simplifying and standardizing processes. By prioritizing people, processes, and technology, On The Fly Ops enables better data governance, consistent dashboards, and data‑driven decision making that informs strategy and execution. **Mission:** To deliver embedded, fractional RevOps expertise that helps modern B2B teams align revenue engines, optimize data, and scale growth. ## Products & Services ### [Fractional RevOps](https://ontheflyops.com/blog/fractional-revops) *Service* Deliver immediate RevOps expertise to align your go‑to‑market functions and streamline revenue growth. - **Data Governance & Single Source of Truth** — Enhances Decision-Making With Reliable Data - **Embedded RevOps Partnership** — Integrates Seamlessly With Your Team - **90-Day Plan** — Provides Rapid Improvements - **Strategic Audit & Roadmap** — Sets Clear Direction - **Workflow Automation** — Increase Operational Efficiency - **Growth Pod Design** — Aligns Strategy With Business Needs - **Revenue Intelligence Dashboards** — Visualizes Data For Informed Decision-Making - **Workflow Improvements** — Streamlines Processes For Increased Efficiency - **Attribution Visibility** — Enhances Revenue Tracking - **Lead Scoring Assessment** — Prioritizes Opportunities - **AI-Driven Insights** — Empower Data-Driven Decisions - **AI-Driven Automation** — Automates Routine Tasks - **Enablement & Documentation** — Builds Long-Lasting Operational Improvements - **CRM Logic Review** — Improves Data Integrity - **Funnel Mapping** — Identifies Bottlenecks - **ICP Segmentation** — Enhance Targeting Precision - **Dashboard Design** — Improve Data Visibility - **Ongoing Sessions** — Sustain Continuous Improvement ## Market Segments - **Revenue operations**: Embedding fractional senior RevOps expertise to align CRM, processes, data, and cross-functional GTM execution for improved forecasting, funnel efficiency, and faster time to value. - **CRM implementation and optimization**: Audits and reconfiguration of CRM logic, workflows, and automation to ensure data integrity, smooth handoffs, reliable pipeline management, and reduced manual work. - **Revenue intelligence and analytics**: Real-time dashboards, attribution analysis, lead scoring, and AI-driven insights that surface revenue drivers, improve forecasting accuracy, and support data-driven decisions. - **Data governance and enrichment**: Data cleansing, governance, unified data model, and enrichment services to create a single source of truth that improves reporting, scoring, and automation outcomes. - **Go-to-market strategy and ICP segmentation**: Strategic discovery, ICP design, segmentation, and co-created growth pod roadmaps that align sales, marketing, and customer success around prioritized target markets and measurable GTM plans. ## Ideal Customer Profiles ### Growth-Stage Technology Companies Growth-stage B2B SaaS firms in North America and Europe seeking scalable RevOps and ICP design. - Industry: Technology, Software as a Service, B2B - Geography: North America and Europe - Pain points: Disjoint GTM motions, data silos, suboptimal ICP definitions, slow RevOps onboarding - Business goals: Scale revenue, improve forecast accuracy, unify GTM teams - Positioning: A scalable RevOps framework that aligns GTM teams, cleanses data, and accelerates ICP-driven growth through embedded expertise and rapid execution. #### Persona: Chief Revenue Officer - Needs: Unified RevOps, reliable dashboards, clean data - Goals: Predictable revenue growth, shorter sales cycles - Challenges: Silos, limited RevOps bandwidth - Pain points: Fragmented systems, inconsistent data, slow backlog progress - Solution: Embedded RevOps with CRM fixes, ICP design, Growth Pod roadmaps to unify GTM and accelerate growth. #### Persona: Vice President Of Sales Operations - Needs: CRM optimization, pipeline clarity, automation - Goals: Improve forecast accuracy, accelerate deal velocity - Challenges: Data quality gaps, manual processes - Pain points: Inaccurate forecasts, duplicated effort - Solution: Fractional RevOps offers CRM logic review, dashboards, attribution, and AI-driven automation to streamline processes. #### Persona: Head Of Growth - Needs: ICP design, segmentation, Growth Pod roadmaps - Goals: Optimize GTM motions, validate ICP strategies - Challenges: Misaligned marketing, slow experimentation - Pain points: Inconsistent ICPs, slow time-to-value - Solution: ICP segmentation and Growth Pod design with lead scoring and revenue intelligence dashboards. ### PE And VC Backed Growth Companies Portfolio growth companies in North America and Europe needing standardized RevOps and governance. - Industry: Technology, SaaS, Software - Geography: North America, Europe - Pain points: Lack of cross-portfolio visibility, inconsistent data, high onboarding costs, duplicated tools - Business goals: Standardize RevOps, scale across portfolios, improve forecasting - Positioning: A scalable RevOps framework that harmonizes portfolio entities through governance, data standardization, and rapid, cross-company execution. #### Persona: Portfolio Chief Revenue Officer - Needs: Cross-portfolio visibility, standardized ICPs, shared metrics - Goals: Harmonize revenue motion, reduce operating costs - Challenges: Fragmented systems across portfolio companies - Pain points: Inconsistent data, variable tooling - Solution: Embedded RevOps with data governance and ICP segmentation to align portfolios and accelerate growth. #### Persona: Portfolio CFO - Needs: Unified data model, governance - Goals: Forecast accuracy across portfolio, cost optimization - Challenges: Manual consolidation, slow reporting - Pain points: Data silos - Solution: Data governance, single source of truth, revenue intelligence dashboards. #### Persona: Portfolio Growth Analyst - Needs: ICP design, segmentation, insights - Goals: Identify best ICPs, optimize GTM across portfolio - Challenges: Difficulty comparing across entities - Pain points: Siloed data, repetitive analysis - Solution: ICP segmentation and revenue intelligence dashboards to compare portfolio performance. ### GTM Ops Leaders In Expanding Organizations GTM leaders in expanding mid-market enterprises seeking better alignment between sales, marketing and customer success. - Industry: B2B software, technology, SaaS - Geography: North America, Europe - Pain points: Siloed CRM, inconsistent data, friction at handoffs, slow pipeline velocity - Business goals: Improve forecast, align GTM, streamline onboarding of new segments - Positioning: Unified RevOps approach that aligns go-to-market functions, accelerates growth, and delivers data-driven insights through embedded expertise. #### Persona: Sales Operations Manager - Needs: Pipeline hygiene, CRM optimization - Goals: Forecast accuracy, faster deal cycles - Challenges: Data gaps, manual tasks - Pain points: Reports with inconsistent data - Solution: CRM fixes, attribution and dashboards to streamline processes. #### Persona: Marketing Operations Lead - Needs: ICP alignment, lead scoring, automation - Goals: Improve lead quality, shorten funnel - Challenges: Mismatched signals, data silos - Pain points: Poor signal-to-revenue attribution - Solution: ICP design, Growth Pod relevant to marketing, AI-driven automation. #### Persona: Customer Success Manager - Needs: Lifecycle intelligence, cross-sell/up-sell signals - Goals: Reduce churn, grow account expansion - Challenges: Siloed data across teams - Pain points: Lack of unified customer view - Solution: Data governance, revenue intelligence dashboards, funnel mapping. ### Ai-Driven Growth Teams Tech-forward teams leveraging automation and data-driven insights for rapid growth. - Industry: Technology, AI, SaaS - Geography: Global - Pain points: Complex data, fragmented data sources, slow insights - Business goals: Accelerate experimentation, automate workflows - Positioning: A RevOps partnership that accelerates AI-led growth through automation, governance, and real-time insights. #### Persona: Head Of AI Initiatives - Needs: AI-driven automation, data enrichment - Goals: Speed to insight, scalable automation - Challenges: Data quality, governance - Pain points: Disconnected tools - Solution: Fractional RevOps with AI-driven automation and revenue intelligence dashboards. #### Persona: Growth Engineer - Needs: Data pipelines, integrated funnel data - Goals: Faster experiments, validated hypotheses - Challenges: Data silos - Pain points: Manual data wrangling - Solution: Workflow automation, lead enrichment, attribution. #### Persona: Marketing Operations Analyst - Needs: Lead scoring, ICP alignment - Goals: Improve conversion rates - Challenges: Unclear attribution - Pain points: Fragmented data - Solution: Lead scoring assessment, attribution visibility, dashboards.