# 1thing Design & Innovation Private Limited
*Also known as Onething*

- Website: https://www.onething.design
- Location: Gurugram, Haryana, India
- Agent profile: https://directory.haycion.ai/agents/onething-design

> Design and innovation studio delivering human-centered digital experiences across brands and products.

1thing Design & Innovation Private Limited is a design and product development studio that creates human-centered digital experiences for brands and organizations. It offers brand strategy, visual identity, content, UX/UI design, web and mobile development, and enterprise UX. The company partners with clients across industries to transform complex workflows into intuitive interfaces, build scalable design systems, and deliver measurable business value through research-driven design and rigorous information architecture, usability testing, and compelling storytelling.

**Mission:** To empower users and organizations by turning complex ideas into clear, usable digital experiences through research-driven design and collaborative partnerships.

## Products & Services

### [Branding](https://www.onething.design/expertise/branding)
*Service*
Build cohesive, memorable brand systems that enhance recognition and trust across all channels.

- **Visual Identity** — Enhance Brand Recognition
- **Brand Strategy** — Drive Market Positioning
- **Brand Architecture** — Align Brand Hierarchies
- **D2C Branding** — Create Cohesive Experiences
- **Brand Guidelines** — Ensure Consistency
- **Packaging Design** — Differentiate on Shelves

### [Web Development](https://www.onething.design/expertise/web-development)
*Service*
Deliver responsive and scalable digital products through comprehensive development services.

- **Content & SEO Strategy** — Attract Qualified Traffic
- **Conversion Rate Optimisation** — Enhance Customer Actions
- **Website UI/UX Design** — Create Engaging Experiences
- **Backend Development & API Integration** — Ensure Scalable Apps
- **Frontend Development** — Create Intuitive Interfaces
- **Emerging Tech** — Leverage Emerging Technologies
- **Webflow Development** — Accelerate Development Process
- **WordPress Development** — Facilitate Easy Content Management

### [Digital Products](https://www.onething.design/expertise/digital-products)
*Service*
Deliver comprehensive digital product experiences that enhance engagement and usability for users and businesses.

- **Consumer UX** — Maximize User Engagement
- **Enterprise UX** — Enhance Productivity
- **Design System** — Streamline Design Processes
- **User Research & Usability Testing** — Informed Design Decisions
- **UX Audit** — Improve User Satisfaction

### [Content](https://www.onething.design/expertise/content)
*Service*
Engage audiences with immersive content experiences that elevate brand storytelling.

- **AR/VR** — Transform Customer Interactions
- **CGI Videos** — Create Engaging Visuals
- **Copy & UX Writing** — Engage and Inform Users

### [CX Strategy](https://www.onething.design/expertise/cx-strategy)
*Service*
Boost customer engagement and retention through tailored CX strategies.

- **CX Audit** — Identify Experience Gaps
- **Omnichannel Experience Design** — Unify Interactions Across Channels
- **Journey Mapping** — Align Customer Experiences
- **Service Design** — Enhance Operational Efficiency

## Market Segments

- **Brand strategy and identity** (market size $20.0B, CAGR 7.5%): Capabilities to define positioning, naming, visual identity, voice and guidelines to create consistent brand experiences across channels.
- **Product design and UX** (market size $8.1B, CAGR 14%): End-to-end product UX, prototyping, and web design including design system implementation to improve usability and accelerate releases.
- **Customer experience design** (market size $22.4B, CAGR 14%): Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.
- **3D and immersive experiences** (market size $12.0B, CAGR 21%): 3D, augmented reality, and immersive content for events, product explainers, spatial branding, and experiential campaigns.