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www.oakland.edu

Oakland University is a multifaceted university offering undergraduate and graduate programs with comprehensive student services and research opportunities.

Oakland University offers a wide range of undergraduate and graduate programs across multiple schools and colleges. It provides extensive student services, libraries, and research opportunities, and partners with industry and communities to support learning, discovery, and engagement. The university presents information about its educational programs, costs, outcomes, and more to students, families, and other stakeholders.

Mission statement

To provide accessible, high-quality education and opportunities for discovery that empower students to learn, grow, and contribute to society.

Products & Services

Career and Life Design Center Service

Empowering students and alumni through tailored career and life design support.

www.oakland.edu/cldc
  • Appointment Scheduling — Book Career Guidance Appointments
  • Drop-in Support — Get Immediate Career Help
  • Post-Graduation Outcomes Dashboard — Track Graduate Success Metrics
  • Journey Mappers Podcast — Listen to Engaging Career Stories
  • Success Stories — Explore Inspiring Success Narratives

Academic Success Center Service

Enhance academic performance and achieve success through tailored support services.

www.oakland.edu/asc
  • Supplemental Instruction — Enhance Course Understanding
  • Peer Tutoring — Receive Expert Support
  • Academic Coaching — Develop Effective Strategies
  • Study Groups — Collaborate with Peers
  • Time Management Tool — Boost Your Productivity
  • Learning Resources — Access Valuable Resources
  • Workshops and Events — Participate in Skill-Building Events

Digital Badges Platform

Showcase Learning Achievements Through Digital Badges.

www.oakland.edu/badges
  • Achieve Recognition — Enhance Professional Profiles
  • Credentialing Platform — Demonstrate Skills Mastery
  • Wide Application — Adapt to Diverse Learning
  • Integration with Social Media — Expand Your Network
  • Ongoing Learning Opportunities — Pursue Lifelong Learning

Market Segments

Billion USD 0 3 6 9 12 15 18 21 Student success… Career services… Digital credent… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% CAGR Growth Potential

Student success and retention

Services and programs that develop student academic skills, provide peer tutoring, and improve persistence, time management, and course performance.

Market size: $6.2B CAGR: 19.4%
Estimate derived from the HTF Market Intelligence report in the provided search results, which lists a 2025 market size of $6.2 billion for Student Retention/Solutions and projects a 19.40% CAGR (2025–2033) to $15.0 billion by 2033.
MA 1 reference

Career services and employer engagement

Services that connect students with internships, employers, and professional development including resume support, mock interviews, and networking to improve employability.

Market size: $2.8B CAGR: 8.5%
Used explicit market figures from the search results: (1) the Career Development Software subsegment is reported at about USD 1.79 billion (2026) with ~8.2% CAGR and directly maps to digital tools used by career services; (2) the much larger Employment Services market (USD 2,392.11 billion, CAGR 11.1%) covers staffing and recruitment broadly but only a small portion overlaps with student-focused career services and employer-engagement programs. I combined the career development software figure with a modest additional allowance for non-software career services and employer-engagement activities (events, staffing of career centers, paid employer partnerships) to estimate a global market for “career services and employer engagement” around USD 2.8 billion in 2026. Growth potential is anchored near the career development software CAGR (~8.2%), adjusted slightly upward (8.5%) to account for strong employer interest and digitalization trends across career services.
TH TH 2 references

Digital credentialing and micro-credentialing

Systems that issue, manage, verify, and display digital badges and micro-credentials to document skills, support employer recognition, and enable lifelong learning pathways.

Market size: $18.8B CAGR: 18.6%
Primary estimate uses Fortune Business Insights’ ‘‘alternative credentials’ (micro-credentials, badges, certificates) sizing: USD 18.83B (2025) and 18.6% CAGR (2026–2034). Cross-checked sources show definitional range: MarketIntelo (micro-credentials-only $12.1B, 21.3% CAGR), MarketResearchFuture (digital-badges platform subsegment ~$0.254B, 18.76% CAGR), and HolonIQ (broader online degree + micro-credentials sizing $117B). Chosen estimate reflects the market definition most aligned with "alternative/micro-credential" ecosystems (issuance, management, verification, display) in the provided results.

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Common Questions

What does Oakland University do?
Oakland University offers a wide range of undergraduate and graduate programs across multiple schools and colleges. It provides extensive student services, libraries, and research opportunities, and partners with industry and communities to support learning, discovery, and engagement. The university presents information about its educational programs, costs, outcomes, and more to students, families, and other stakeholders.
What is Oakland University's role in the Student success and retention market?
Services and programs that develop student academic skills, provide peer tutoring, and improve persistence, time management, and course performance.
What is Oakland University's role in the Career services and employer engagement market?
Services that connect students with internships, employers, and professional development including resume support, mock interviews, and networking to improve employability.
How was the Student success and retention market size estimate for Oakland University calculated?
Estimate derived from the HTF Market Intelligence report in the provided search results, which lists a 2025 market size of $6.2 billion for Student Retention/Solutions and projects a 19.40% CAGR (2025–2033) to $15.0 billion by 2033.
How was the Career services and employer engagement market size estimate for Oakland University calculated?
Used explicit market figures from the search results: (1) the Career Development Software subsegment is reported at about USD 1.79 billion (2026) with ~8.2% CAGR and directly maps to digital tools used by career services; (2) the much larger Employment Services market (USD 2,392.11 billion, CAGR 11.1%) covers staffing and recruitment broadly but only a small portion overlaps with student-focused career services and employer-engagement programs. I combined the career development software figure with a modest additional allowance for non-software career services and employer-engagement activities (events, staffing of career centers, paid employer partnerships) to estimate a global market for “career services and employer engagement” around USD 2.8 billion in 2026. Growth potential is anchored near the career development software CAGR (~8.2%), adjusted slightly upward (8.5%) to account for strong employer interest and digitalization trends across career services.
Oakland University — company overview