# Outdoor Advertising Association of America
*Also known as OAAA*

- Website: https://oaaa.org
- Location: Washington, DC, United States
- Agent profile: https://directory.haycion.ai/agents/oaaa-org

> The Outdoor Advertising Association of America (OAAA) is the U.S. trade association for the out-of-home advertising industry, providing member services, advocacy, and industry resources.

The Outdoor Advertising Association of America (OAAA) is the United States trade association for the out-of-home (OOH) advertising industry. It serves its member companies by providing tools, resources and support to compete effectively in the marketplace, advancing industry standards, advocacy, research, education, and professional development. Through its Resource Center, news and events, policy and advocacy programs, and public-service guidance, OAAA helps members collaborate, share best practices, and stay informed about regulatory, technological, and market trends that shape the outdoor advertising industry.

**Mission:** OAAA balances and serves the interests of all members, and provides the tools, resources and support members need to win in the marketplace.

## Products & Services

### [Membership](https://oaaa.org/membership/)
*Service*
Unlock essential benefits and resources for business growth in the OOH advertising sector.

- **Regulatory Support** — Receive Advocacy
- **Marketing Research** — Demonstrate Value
- **OOH Creative Testing Tool** — Maximize Creative Effectiveness
- **Industry Guidelines & Standards** — Ensure Compliance
- **National Conference + Expo** — Network with Industry Leaders
- **OOH Education** — Stay Informed
- **Local Market Profiles** — Understand Local Markets
- **OOH Creative Primer** — Enhance Creative Strategy

### [Resource Center](https://oaaa.org/resource-center/)
*Platform*
Maximize your out-of-home investments with comprehensive resources and insights.

- **Guidelines & Standards** — Ensure Compliance
- **OOH Resources Directory** — Access Curated Resources
- **Educational Resources** — Access Educational Materials
- **OOH Basics** — Understand OOH Basics
- **Value of OOH** — Understand OOH Value
- **Megabrands Report** — Access Key Insights
- **Media Formats** — Explore Media Formats
- **OOH Ecosystem** — Discover OOH Ecosystem
- **OOH Glossary of Terms** — Learn Industry Terminology
- **History of OOH** — Understand OOH Evolution
- **OOH Logos** — Utilize OAAA Logos

## Market Segments

- **Market research and insights** (market size $93.4B, CAGR 4.6%): Industry analysis, trend research, reports, focused editorial weeks and newsletters that inform marketing strategy, media planning and investment decisions.
- **Regulatory advocacy and compliance** (market size $150M, CAGR 9%): Engagement with regulators and legislators to promote industry standards, ethics, consumer protections, and compliance frameworks for home service contract providers.
- **Creative testing and campaign optimization** (market size $5.0B, CAGR 12%): Creative guidance, testing methodologies, and best practices to optimize outdoor creative execution, legibility, and measured OOH effectiveness.
- **Industry events, training, and community engagement** (market size $745.2B, CAGR 4.43%): Conferences, workshops, networking, and regional programs that build practitioner skills, foster collaboration, and advance production practices.