# Novus Loyalty
*Also known as Novus*

- Website: https://www.novus-loyalty.com
- Agent profile: https://directory.haycion.ai/agents/novus-loyalty-com

> Novus Loyalty helps brands build lasting relationships with customers through intelligent, data-driven loyalty and engagement at scale.

Novus Loyalty is a global provider of advanced loyalty and rewards solutions, helping brands build lasting customer relationships. As a leading SaaS loyalty platform, Novus Loyalty enables enterprises across industries to digitalize loyalty programs, drive engagement, increase retention, and monetize customer interactions with data-driven, personalized rewards. The company serves a broad range of sectors, including retail, banking, healthcare, travel, automotive, hospitality, and more, delivering scalable, cloud-based capabilities that integrate with existing systems. With a focus on measurable outcomes, Novus Loyalty offers end-to-end capabilities for designing, deploying, and optimizing loyalty programs, delivering insights through dashboards and analytics, and supporting partners and affiliates through a networked ecosystem. The approach emphasizes customer-centric engagement, real-time interactions, and governance through secure data practices. The company emphasizes partnerships, breadth of industry experience, and a commitment to helping brands transform one-time buyers into loyal customers through intelligent rewards and real-time engagement.

**Mission:** To help brands delight customers and foster lasting engagement by delivering scalable, data-driven loyalty and rewards solutions that grow lifetime value across industries.

## Products & Services

### [Loyalty Program Software Solution](https://www.novus-loyalty.com/loyalty-program-software-solution)
*Solution*
Enhance customer engagement and retention with scalable loyalty programs tailored for various industries.

- **Brand Loyalty** — Builds Customer Brand Loyalty
- **B2C Loyalty** — Enhances Customer Engagement
- **Multi-Tenant Capability** — Operate Across Multiple Brands
- **B2B Loyalty** — Facilitates B2B Loyalty Programs
- **Customizable Rewards Marketplace** — Creates Tailored Rewards
- **Data Exchange** — Enables Data Integration
- **Member Awards** — Manages Member Rewards

### [CX Automation Suite](https://www.novus-loyalty.com/customer-experience-automation-platform)
*Product*
Optimize customer experiences with integrated automation across marketing, service, and loyalty.

- **Journey Orchestration Across Marketing, Service, and Loyalty** — Enhance Customer Engagement
- **Real-Time Insights** — Drive Informed Decisions
- **Data-Driven Customer Engagement** — Personalize Customer Experiences
- **Omnichannel Support** — Provide Unified Customer Experience

### [Employee & Partner Incentives](https://www.novus-loyalty.com/employee-rewards-platform)
*Product*
Motivates performance and fosters engagement among employees and partners.

- **Incentives Management** — Automate Incentive Programs
- **Customizable Incentives** — Personalize Rewards
- **Performance Tracking** — Track Performance Live
- **Engagement Tools** — Enhance Engagement
- **Integration Capabilities** — Integrate Easily

### [E-commerce Loyalty](https://www.novus-loyalty.com/ecommerce-rewards-program-software)
*Product*
Boost customer retention and engagement through tailored e-commerce loyalty programs.

- **Personalized Customer Rewards** — Increases Engagement
- **E-commerce Loyalty Program Management** — Enhances Customer Retention
- **Real-Time Analytics Dashboard** — Informs Decision-Making
- **Integration Capability** — Streamlines Operations
- **Gamification Elements** — Motivates Participation

### [Customer Engagement Platform](https://www.novus-loyalty.com/customer-engagement-platform)
*Product*
Enhance customer loyalty through engaging, personalized interactions across multiple channels.

- **Cross-channel Engagement** — Engage Customers Across Touchpoints
- **Real-Time Analytics** — Gain Real-Time Insights
- **Personalized Rewards** — Offer Tailored Rewards
- **Omnichannel Support** — Seamless Experiences Across Platforms
- **Campaign Management** — Manage Marketing Campaigns Effectively

### [Rewards Marketplace](https://www.novus-loyalty.com/loyalty-rewards-marketplace)
*Platform*
Enhance customer engagement through a dynamic rewards marketplace.

- **Rewards Marketplace** — Manage Rewards Effortlessly
- **Dynamic Reward Customization** — Personalize Rewards Offerings
- **Multi-Vendor Support** — Expand Reward Choices

### [White Label Loyalty](https://www.novus-loyalty.com/white-label-loyalty-software)
*Platform*
Empowers brands to create tailored loyalty programs that enhance customer retention.

- **White-label Branding** — Create Unique Branded Programs
- **Data-Driven Insights** — Leverage Data for Growth
- **Flexible Reward Structures** — Design Customized Rewards
- **Multi-Tenant Support** — Manage Multiple Loyalty Programs
- **Integration Capabilities** — Seamlessly Connect Systems

### [Gamification Elements](https://www.novus-loyalty.com/loyalty-program-gamification-rewards)
*Platform*
Boost customer engagement and loyalty with game-like features.

- **Gamification Elements** — Boost Engagement
- **Real-Time Analytics** — Gain Insights
- **Customizable Rewards** — Tailor Rewards

### [Hospitality Loyalty Software Solution](https://www.novus-loyalty.com/hotel-loyalty-software-solution)
*Solution*
Enhance guest loyalty and retention with a tailored rewards program.

- **Hotel Loyalty Management** — Maximize Guest Retention
- **Point-Based Loyalty Rewards** — Encourage Repeat Bookings
- **Digital Wallet Integration** — Streamline Reward Redemption
- **Customizable Reward Tiers** — Drive Higher Engagement
- **Referral Programs** — Expand Customer Base

### [Retail Loyalty Program Provider](https://www.novus-loyalty.com/retail-loyalty-program-provider)
*Platform*
Build customer loyalty and drive revenue with a comprehensive retail loyalty solution.

- **Retail Loyalty Platform** — Enhance Customer Loyalty
- **Point-based Rewards System** — Increase Customer Engagement
- **Digital Wallet Integration** — Simplify Rewards Management
- **Tiered Loyalty Programs** — Encourage Repeat Purchases
- **Referral Programs** — Leverage Word-of-Mouth

### [Bank Loyalty Rewards Program](https://www.novus-loyalty.com/bank-loyalty-rewards-program)
*Platform*
Enhance customer loyalty and increase card usage with personalized banking rewards.

- **AI-Driven Rewards** — Boost Card Usage
- **Personalized Engagement** — Enhance Customer Interaction
- **Omnichannel Experience** — Unify Customer Touchpoints
- **Instant Cashback Offers** — Drive Immediate Transactions
- **Tiered Rewards System** — Encourage Loyalty Growth

### [Multi Tenant Loyalty Platform](https://www.novus-loyalty.com/multi-tenant-loyalty-platform)
*Platform*
Enable Scalable Loyalty Programs Across Multiple Brands and Franchises.

- **Multi-tenant Architecture** — Enable Scalable Deployments
- **Real-time Analytics** — Gain Insights Quickly
- **Cross-tenant Value Sharing** — Enhance Customer Engagement
- **Integration with Existing Systems** — Simplify Implementation
- **Customizable Rewards Structure** — Customize Loyalty Experience

## Market Segments

- **Loyalty management** (market size $12.9B, CAGR 9.6%): Program and membership management features including tiering, points balances, wallet passes, and real‑time in‑store identification to drive retention and repeat visits.
- **Card-linked rewards** (market size $9.4B, CAGR 13.2%): Capabilities that deliver transaction-triggered rewards, instant cashback and card-linked offers using real-time processing and AI-driven personalization to drive spend and cardholder engagement.
- **Customer engagement orchestration and campaign automation** (market size $30.0B, CAGR 11.5%): Orchestration of customer journeys and marketing campaigns across channels with contextual engagement, real-time notifications, and feedback management.
- **Incentives and partner rewards** (market size $6.5B, CAGR 8.9%): Programs to design, manage, and measure employee, sales channel and partner incentive schemes, including performance tracking, customizable incentives and multi-vendor redemption marketplaces.