# New North *Also known as New North* - Website: https://newnorth.com - Location: Frederick, MD - Agent profile: https://directory.haycion.ai/agents/newnorth-com > New North is a strategic B2B marketing agency that helps tech companies grow through strategy and execution. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach. **Mission:** To empower small, scrappy B2B tech marketing teams to achieve growth by delivering integrated strategy and hands-on execution across marketing channels. ## Products & Services ### [Account Based Marketing (ABM)](https://newnorth.com/account-based-marketing-examples-effective-abm-strategies-to-target-high-value-accounts-with-long-sales-cycles/) *Service* ABM enables tailored marketing strategies for high-value accounts to accelerate revenue growth. - **Personalized Outreach** — Strengthens Relationships - **Targeted Content Syndication** — Boosts Relevance - **Sales and Marketing Alignment** — Improves Efficiency - **Direct Mail Campaigns** — Enhances Engagement - **Multi-Channel Campaign Management** — Increases Visibility ### [Branding & Positioning](https://newnorth.com/services/) *Service* Establish a strong brand identity and position in the market to drive growth and build lasting customer relationships. - **Mission, Vision & USP Articulation** — Clarify Your Purpose - **Brand Identity Development** — Differentiate Your Company - **Positioning Strategy** — Align With Business Goals - **Brand Narrative** — Create Consistency ### [Content Creation](https://newnorth.com/services/) *Service* Enhance engagement and credibility through diverse content creation services tailored for B2B tech companies. - **Credibility Boost** — Build Trust - **Lead Generation** — Generate Leads - **Conversational Content** — Foster Engagement - **Engagement Growth** — Increase Engagement - **SEO Improvement** — Enhance Visibility - **Whitepapers** — Establish Authority - **Blog Posts** — Educate Your Audience - **Research Reports** — Provide Insights - **Videos** — Simplify Concepts - **Podcasts** — Diversify Content ### [Paid Media](https://newnorth.com/how-to-use-paid-ads-in-a-b2b-tech-marketing-strategy/) *Service* Enhance brand visibility and generate leads through targeted paid media strategies. - **Audience Targeting** — Connect With Key Decision-Makers - **Campaign Optimization** — Enhance Campaign Efficiency - **PPC Campaigns** — Drive Immediate Traffic - **Social Advertising** — Reach Targeted Audiences - **Budget Management** — Optimize Advertising Spend - **Goal-Driven Strategy** — Align Marketing Objectives - **Keyword Research** — Unlock Effective Targeting - **Display Ads** — Increase Brand Exposure - **Landing Page Optimization** — Boost Conversion Rates ### [Marketing Operations](https://newnorth.com/b2b-marketing-plan/) *Service* Streamline your marketing processes for better ROI and efficient operations. - **Cross-Channel Coordination** — Maximize Multi-Channel Impact - **Data Analysis & Reporting** — Leverage Insights For Better Decisions - **Campaign Planning & Execution** — Plan And Deliver Campaigns Effectively - **KPI Definition & Tracking** — Establish Clear Performance Measurements - **Martech Stack Setup** — Optimize Your MarTech Investment - **Continuous Improvement Processes** — Enhance Marketing Efficiency - **Marketing Resource Management** — Streamline Resource Allocation ### [Sales Enablement](https://newnorth.com/services/) *Service* Empower your sales team with strategic content and insights to close deals more effectively. - **Marketing-Sales Alignment** — Unifies Team Efforts - **Right-Time Content Delivery** — Timely Asset Provision - **Tools & Insights for Sales** — Enhances Closing Drive - **Customer Journey Optimization** — Enhances Buyer Experience - **Personalized Sales Content** — Increases Relevance - **Performance Analytics** — Drives Continuous Improvement ### [Web Development](https://newnorth.com/pricing/?nocache) *Service* Provides scalable, maintainable web solutions that align with marketing goals. - **Clean Code** — Ensures Long-Term Maintainability - **Marketing Integration** — Enhances Campaign Effectiveness - **WordPress-Based Websites** — Utilizes An Established Platform - **Responsive Design** — Expands User Access - **SEO Optimization** — Boosts Organic Reach ## Market Segments - **Account-based marketing** (market size $1.1B, CAGR 12%): Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals. - **Branding and positioning** (market size $2.0B, CAGR 5.9%): Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels. - **Content marketing** (market size $62.7B, CAGR 4.98%): Creation and distribution of educational and thought leadership content (blogs, whitepapers, research, video, podcasts) to drive demand, SEO, and lead generation. - **Paid media** (market size $80.5B, CAGR 6.9%): Strategic planning and execution of paid search, display, and social campaigns including audience targeting, budget optimization, and measurement to drive awareness and conversions. - **Marketing operations** (market size $12.1B, CAGR 7.5%): Operational capabilities to plan, execute, measure, and optimize marketing programs including martech configuration, KPI tracking, and cross-channel coordination. ## Ideal Customer Profiles ### Growth Stage Tech Companies High-growth tech firms pursuing scalable demand generation and revenue operations. - Industry: Technology, Software, B2B SaaS - Geography: North America, Europe - Pain points: Disjointed multi-channel campaigns, long sales cycles, misalignment between marketing and sales, difficulty scaling ABM - Business goals: Accelerate qualified pipeline, shorten sales cycles, improve attribution, scale growth marketing programs across teams - Positioning: Growth-stage technology companies benefit from integrated demand generation and revenue operations that accelerate pipeline through aligned sales and multi-channel campaigns. #### Persona: Growth Marketing Manager - Needs: Tools to orchestrate multi-channel campaigns, ABM alignment, measurement and reporting, scalable content planning - Goals: Increase qualified pipeline, shorten conversion time, improve attribution clarity - Challenges: Siloed data, misaligned teams, attribution complexity - Pain points: Manual data integration, slow reporting, inconsistent messaging - Solution: Leverage Account Based Marketing (ABM), Marketing Operations, Content Creation, and Paid Media to orchestrate multi-channel campaigns, unify data, and accelerate pipeline. #### Persona: Revenue Operations Lead - Needs: Unified data, end-to-end pipeline visibility, scalable operations - Goals: Improve forecast accuracy, align marketing with sales, reduce cycle time - Challenges: Data silos, inconsistent attribution, fragmented tools - Pain points: Manual reporting, delayed insights, integration gaps - Solution: Apply Marketing Operations and Account Based Marketing (ABM) to unify data, create dashboards, align content to sales, and optimize campaigns. #### Persona: Product Marketing Manager - Needs: Positioning, messaging, competitive insights, launch assets - Goals: Differentiate product, accelerate adoption, improve win rate - Challenges: Resource constraints, time-to-market pressure - Pain points: Inconsistent messaging, content backlog - Solution: Branding & Positioning, Content Creation, and Web Development support consistent messaging, launch readiness, and optimized site experiences. ### Brand-Forward SMB Tech Startups Brand-focused startups seeking clear market positioning and scalable content and web assets. - Industry: Technology, Software - Geography: North America, Europe - Pain points: Unclear brand positioning, inconsistent messaging, weak web presence - Business goals: Establish clear market identity, generate early demand, build scalable content and web assets - Positioning: Brand-forward SMB tech startups gain a clear market position and scalable content and web foundations to attract and convert their target buyers. #### Persona: Brand Director - Needs: Clear brand guidelines, messaging framework, asset library - Goals: Establish brand identity, unify voice, accelerate awareness - Challenges: Limited budget, cross-channel consistency - Pain points: Inconsistent messaging, slow asset production - Solution: Branding & Positioning, Content Creation, Web Development deliver clear brand identity, scalable content, and strong online assets to support market entry and growth. #### Persona: Content Marketing Manager - Needs: Content strategy, editorial calendar, SEO-friendly content - Goals: Publish consistent content, improve search visibility, generate leads - Challenges: Bandwidth constraints, approvals delays - Pain points: Content backlog, lack of guidelines - Solution: Content Creation, SEO Improvement, Branding & Positioning ensure consistent voice and scalable content pipelines. #### Persona: Founder And Chief Marketing Officer - Needs: Go-to-market messaging, quick wins, scalable content assets - Goals: Launch brand, drive early demand, validate messaging - Challenges: Resource constraints, time management - Pain points: Limited internal resources, website performance - Solution: Branding & Positioning, Content Creation, Web Development provide rapid brand establishment and scalable web presence. ### Enterprise-Scale B2B Tech Buyers Global technology buyers seeking aligned marketing and sales, ABM, and data-driven operations. - Industry: Technology, Software, Enterprise B2B - Geography: Global - Pain points: Slow sales cycles, misaligned teams, incomplete data, suboptimal ABM - Business goals: Shorten cycles, grow enterprise revenue, improve forecast accuracy - Positioning: Large technology buyers require aligned marketing and sales, ABM-enabled campaigns, and data-driven operations to accelerate enterprise revenue. #### Persona: VP of Marketing - Needs: Enterprise-grade data, cross-team alignment, governance - Goals: Scale enterprise demand, improve win rate, ensure attribution - Challenges: Complex stakeholder management, long procurement cycles - Pain points: Limited cross-regional visibility, inconsistent message across regions - Solution: ABM, Marketing Operations, and Content Creation deliver enterprise-grade campaigns, dashboards, and aligned messaging. #### Persona: Global Enterprise Sales Director - Needs: Accounts-level insights, targeted content, playbooks - Goals: Shorten deal cycles, increase average deal size - Challenges: Coordination across regions, data silos - Pain points: Lack of timely assets, misaligned content - Solution: ABM and Sales Enablement with Marketing Operations provide assets and insights to accelerate deals. #### Persona: Marketing Operations Director - Needs: Unified metrics, pipeline visibility, governance - Goals: Improve forecast accuracy, optimize campaigns at scale - Challenges: Data integration complexity, tool fragmentation - Pain points: Manual reporting, slow ETL processes - Solution: Marketing Operations and ABM unify data and optimize campaigns with dashboards and governance. ### Tech Marketing Agencies And In-House Teams Agency and in-house teams delivering tech marketing seeking end-to-end execution. - Industry: Marketing Services, Technology - Geography: Global - Pain points: Coordinating multi-client campaigns, resource constraints, proving ROI - Business goals: Deliver integrated campaigns, scale operations, demonstrate impact - Positioning: Agency and in-house teams gain end-to-end capability for executing tech marketing campaigns at scale. #### Persona: Account Director - Needs: Campaign planning, client alignment, asset delivery - Goals: Deliver successful campaigns, maintain client satisfaction - Challenges: Resource constraints, juggling multiple clients - Pain points: Scope creep, tight timelines - Solution: ABM, Content Creation, Marketing Operations, Web Development enable integrated delivery of campaigns and assets. #### Persona: Campaign Manager - Needs: Campaign briefs, asset templates, performance tracking - Goals: Deliver campaigns on time, maximize ROI - Challenges: Coordination across clients and teams - Pain points: Approval bottlenecks, inconsistent messaging - Solution: Multi-Channel Campaign Management, Content Creation, Marketing Operations streamline execution and measurement. #### Persona: Creative Director - Needs: Creative briefs, branding assets, scalable assets - Goals: Maintain brand consistency, deliver high-quality creative - Challenges: Tight budgets, time constraints - Pain points: Slow asset production, misalignment with performance data - Solution: Branding & Positioning, Content Creation, Web Development ensure brand consistency and effective assets.