# Naomi West - Email Marketing
*Also known as Naomi West*

- Website: https://www.naomiwest.ca
- Agent profile: https://directory.haycion.ai/agents/naomiwest-ca

> Email marketing strategist helping SaaS and ecommerce brands optimize lifecycle programs across email, in-app, push, and SMS.

Naomi West - Email Marketing is a professional offering email marketing strategy and lifecycle marketing services to SaaS and ecommerce brands. The organization helps teams strengthen end-to-end lifecycle programs across email, in-app, push notifications, and SMS, including audits, onboarding, and multi-channel campaigns. Naomi is an experienced educator and consultant, serving as an instructor at Jelly Academy and a volunteer administrator for the email markup consortium, with over a decade of experience across more than 25 ESPs/MAPs. Services include consulting, workshops, speaking engagements, and freelance support to improve deliverability, engagement, and revenue.

**Mission:** To empower brands to build effective lifecycle marketing through strategic, data-informed email, in-app, push, and SMS programs; combining hands-on consulting, training, and thoughtful leadership to improve engagement, deliverability, and revenue.

## Products & Services

### [Email Marketing Course](https://www.naomiwest.ca/email-marketing-course)
*Product*
Gain essential skills to implement effective email marketing strategies that drive growth and engagement.

- **Activation** — Engage Subscribers Effectively
- **Email Marketing Foundations** — Understand Core Principles
- **List-Building Strategies** — Grow Your Audience
- **Personalization and Segmentation** — Tailor Communications
- **Lifecycle Marketing Framework** — Build Lasting Relationships
- **Metrics and Measurement** — Track Performance Effectively
- **Monetization** — Enhance Revenue Generation
- **Retention and Case Study** — Improve Customer Retention
- **Tools and Integrations** — Navigate Marketing Tools

### [AI Applications in Email Marketing](https://www.naomiwest.ca/ai-applications-in-email-marketing)
*Product*
Learn to leverage AI tools to enhance email marketing efficiency and effectiveness.

- **Claude Module** — Engage with Claude
- **Analyzing Data with AI** — Leverage Data Analysis
- **Notion Integration** — Centralize Your Work
- **AI Risks** — Understand AI Risks
- **Canva and Grammarly Modules** — Enhance Visuals and Copy
- **ESP Features** — Explore ESP Features

### [Email Copy Dashboard Template for Notion](https://www.notion.com/templates/email-copy-dashboard)
*Product*
Streamline your email marketing with a centralized dashboard for campaign briefs and performance tracking.

- **Performance Tracking** — Monitor Campaign Effectiveness
- **Centralized Planning** — Manage All Campaigns In One Place
- **Audience Insights** — Craft Messages That Resonate
- **Email Categories** — Organize Email Types Effectively
- **Templates and Hub** — Utilize Pre-Designed Templates

### [Email Characters](https://www.emailcharacters.com/)
*Product*
Optimize email subject lines for better engagement across devices.

- **Cross-Client Length Guidance** — Enhance Subject Line Visibility
- **Subject Line Highlighting** — Identify Effective Subject Lines

### [Unpacked Conference](https://unpacked.customer.io/)
*Service*
Unpacked is a premier conference enhancing email marketing strategies through expert-led sessions and workshops.

- **Educational Talks and Workshops** — Engage With Experts
- **Registration Impact** — Drive Sales Engagement
- **Structured Format** — Maximize Learning Opportunities
- **Diverse Topics** — Stay Current

### Consulting Services
*Service*
Expert marketing consulting to enhance your email and customer engagement strategies.

- **Email Audits** — Identify Growth Opportunities
- **Lifecycle Campaigns** — Increase Engagement
- **Workshops** — Empower Your Team

### [Email Marketing Workshops](https://www.naomiwest.ca/work)
*Service*
Empower your team with tailored workshops on modern email marketing best practices and strategies.

- **Custom Workshop Design** — Create Tailored Workshops
- **Hands-on Training** — Provide Interactive Learning
- **Best Practices** — Instill Best Practices

### [Speaking Engagements](https://www.naomiwest.ca/work)
*Service*
Deliver expert insights on email marketing through engaging speaking engagements.

- **Conference Speaking** — Elevate Brand Visibility
- **Webinar Appearances** — Engage Remote Audiences
- **Customization** — Deliver Relevant Insights

## Market Segments

- **Customer lifecycle and retention marketing** (market size $25.0B, CAGR 12%): Strategies and execution across awareness, acquisition, onboarding, engagement and win-back to increase retention, customer lifetime value and recurring revenue.
- **Email deliverability** (market size $2.3B, CAGR 8.8%): Services and consulting to improve inbox placement and sender reputation through authentication setup, content strategy, monitoring, and deliverability optimization.
- **Email creative and copy optimization** (market size $630M, CAGR 20%): Capabilities that improve subject lines, copy, visuals and cross‑client presentation to increase open and click performance.
- **Industry conferences and training** (market size $200.0B, CAGR 8.5%): Live and virtual events providing practitioner-led training, market insights, and networking opportunities to build skills and industry connections.