# Mythology
*Also known as Mythology*

- Website: https://www.mythology.com
- Location: New York, New York
- Agent profile: https://directory.haycion.ai/agents/mythology-com

> Mythology is an independent creative agency that helps brands disrupt categories and leave a mark through strategic branding, advertising, and retail design.

Mythology is an independent creative agency led by Anthony Sperduti and partners Audrey Attal, Ted Galperin, Kim Haxton, and Sophie Mascatello. Our team is a small, multidisciplinary group of writers, designers, art directors, strategists, and architects that brings big work to branding, advertising, and retail design. We help brands solve existential business challenges, guiding new brands to disrupt categories and helping established brands build on their legacies to leave a lasting mark. We surface a brand’s beliefs and its most meaningful place in the world, then express that meaning through differentiated strategic and creative solutions that empower clients to lead their categories today.

**Mission:** To surface a brand’s deepest beliefs and express them through differentiated strategic and creative solutions that help brands lead their categories.

## Products & Services

### [Branding and Advertising](https://www.mythology.com/about)
*Service*
Empower brands to disrupt categories and build meaningful legacies through strategic and creative advertising solutions.

- **Brand Creation** — Disrupt Categories
- **Creative and Campaign Strategy** — Unleash Brand Potential
- **Brand Positioning and Strategy** — Define Meaning
- **Integrated Marketing Campaigns** — Drive Consistent Messaging
- **Experiential Activations** — Transform Brand Interaction
- **Digital, Social and Influencer Marketing** — Maximize Online Reach
- **Branded Content** — Create Engaging Narratives

### [Retail](https://www.mythology.com/about)
*Service*
Transform retail spaces into immersive experiences that reflect brand beliefs.

- **Customer Journey and Experience** — Enhance Customer Engagement
- **Retail Creative Concept Development** — Reimagine Retail Spaces
- **Retail Store Design** — Create Impactful Retail Designs

## Market Segments

- **Brand strategy and identity** (market size $20.0B, CAGR 6%): Research-driven naming, positioning, visual identity, and web/graphic design to establish brand differentiation and market positioning.
- **Creative campaign development** (market size $66.8B, CAGR 5.4%): End-to-end development of integrated creative concepts, storytelling, production and execution to drive awareness, consideration and cultural relevance.
- **Digital and social media engagement and content marketing** (market size $600.0B, CAGR 15%): Content strategy, creation, community management, paid promotion, and influencer campaigns designed to drive engagement and measurable outcomes across social channels.
- **Shopper and retail experience design** (market size $118.2B, CAGR 11.65%): Design of shopper journeys, in‑store orchestration, category reinvention, and behaviour-driven retail experiences to increase conversion and category growth.