# MSP Sales Partners
*Also known as MSP*

- Website: https://mspsalespartners.com
- Agent profile: https://directory.haycion.ai/agents/mspsalespartners-com

> Fractional, turnkey sales departments for MSPs to recruit, train, and run scalable, repeatable sales.

MSP Sales Partners delivers fractional, turnkey sales leadership and execution for managed service providers. We install a complete sales function inside a client’s business—recruiting the reps, codifying the sales process into repeatable playbooks, and running the function so MSPs can scale without building an in-house team from scratch. Our approach centers on owning the client acquisition system and turning it into a durable asset rather than renting results. We work with MSPs at various growth stages to create a predictable, repeatable pipeline and a true sales department that can operate without the founder’s day-to-day involvement. The organization emphasizes systems over heroics, a disciplined training and coaching cadence, and accountability across the team. With experience supporting hundreds of MSPs and tens of sales reps, MSP Sales Partners offers a continuum of services, from recruiting and onboarding to ongoing management and performance optimization, all tailored to MSPs serving small- to mid-sized businesses. The goal is to help MSPs increase revenue, shorten sales cycles, and build durable, scalable sales capability that remains with the business as it grows.

**Mission:** To help MSPs own a scalable sales engine by delivering end-to-end sales leadership, structured processes, and MSP-specific recruiting.

## Products & Services

### [SDR Accelerator](https://mspsalespartners.com/sdr-accelerator)
*Service*
Streamline your sales development process with structured management and training.

- **Dedicated SDR Manager** — Oversee Outbound Activities Effectively
- **Predictable Pipeline** — Ensure Consistent Lead Generation
- **Coaching and Performance Tracking** — Enhance Performance Regularly
- **MSP-Focused Deployment** — Align Sales Processes with MSP Needs
- **Structured Outbound Cadence** — Drive Consistent Outreach

### [OSR Accelerator](https://mspsalespartners.com/osr-accelerator)
*Service*
Streamline your sales function with managed training and accountability for your Outside Sales Rep.

- **Custom Playbooks for Stages** — Offers Structured Selling Frameworks
- **Documented Sales Process** — Empowers Consistent Execution
- **Leadership Reviews** — Facilitates Strategic Oversight
- **Weekly Coaching** — Enhances Sales Skills Continuously
- **Pipeline Tracking** — Provides Visibility on Sales Health
- **Ramp Plan** — Accelerates New Hire Onboarding

### [Recruiting](https://mspsalespartners.com/recruiting)
*Service*
Specialized MSP recruiting services ensuring high-quality sales hires for sustained growth.

- **MSP-Specific Recruiting** — Finds MSP-Specialized Sales Talent
- **Scorecards from Real Placements** — Enhances Candidate Selection
- **Onboarding Toolkit** — Facilitates Fast Onboarding
- **Placement Guarantee** — Offers Peace of Mind
- **Transparent Pricing** — Simplifies Cost Management

## Market Segments

- **Outsourced sales management**: Fractional management of outside or account sales functions for MSPs, providing ongoing leadership, pipeline ownership, call reviews, coaching, and performance accountability to run a sales department without full-time hires.
- **Sales development outsourcing**: Managed SDR and outbound lead generation programs that install a dedicated SDR manager, structured outbound cadences, coaching, and performance tracking to deliver predictable pipeline for MSPs.
- **Sales recruiting and placement**: Recruiting, screening, and placement of MSP-focused SDRs and outside sales reps, including onboarding toolkits, scorecards from prior placements, and placement guarantees.
- **Sales process and playbook design**: Design and operationalization of repeatable sales playbooks and processes — qualifying and discovery frameworks, proposal templates, objection handling, ramp plans, and pipeline tracking to standardize and scale closing motions.