# mParticle, Inc.

- Website: https://www.mparticle.com
- Agent profile: https://directory.haycion.ai/agents/mparticle-com

> Real-time, privacy-conscious customer data platform enabling brands to unify data and activate tailored experiences across channels.

mParticle is a customer data platform that helps brands unify, govern, and activate customer data across channels in real time. The platform emphasizes privacy and data quality, offering identity resolution, profile management, audience segmentation, analytics, and integrations with 300+ integrations. It supports real-time personalization, cross-channel activation, and scalable data governance, serving a wide range of industries and global teams. The company highlights a remote-first culture and a focus on customer value, collaboration, and continuous innovation.

**Mission:** To help organizations harness their customer data to deliver timely, relevant experiences while maintaining trust through governance, security, and privacy.

## Products & Services

### [Hybrid CDP](https://www.mparticle.com/platform/)
*Platform*
Enhance customer engagement and efficiency with mParticle's Hybrid CDP, combining real-time activation and warehouse capabilities.

- **Real-Time Data Infrastructure** — Enable Real-Time Activation
- **Customer 360°** — Create Unified Customer Profiles
- **Governance** — Ensure Data Compliance
- **Personalization** — Enable Real-Time Personalization
- **Unified Real-Time Customer View** — Achieve Comprehensive Customer Understanding
- **Artificial Intelligence** — Automate Personalized Experiences
- **Composable Architecture** — Adapt to Business Needs
- **Consent States** — Ensure Privacy Compliance
- **Intelligent Attributes** — Enrich Customer Profiles
- **Segmentation** — Segment Audiences Effectively
- **Integrations** — Connect Across Tools
- **Calculated Attributes** — Augment Customer Profiles
- **Analytics** — Gain Actionable Insights
- **Group Identities** — Enhance Audience Targeting
- **Profile API** — Access Customer Data Anytime

### [Cortex](https://www.mparticle.com/platform/detail/cortex/)
*Product*
Boost conversions with AI-driven personalization and predictive insights.

- **Predictive Audiences** — Maximize Marketing Impact
- **Engagement Predictions** — Increase User Engagement
- **Next-Best Action** — Optimize Customer Journeys
- **Retention Predictions** — Reduce Churn Rates
- **Automated Personalization Workflows** — Streamline Marketing Processes
- **Lookalike Audiences** — Enhance Targeting Efficiency
- **Upsell and Cross-Sell Predictions** — Increase Revenue Opportunities