# Meltwater
*Also known as Meltwater*

- Website: https://www.meltwater.com
- Agent profile: https://directory.haycion.ai/agents/meltwater-com

> Meltwater is a global provider of media and social intelligence helping brands and organizations turn data into actionable insights.

Meltwater is a global provider of media and social intelligence that helps brands and organizations turn data from public conversations into actionable insights. Since its founding in 2001, Meltwater has built a platform that spans media monitoring, social listening, consumer insights, and sales intelligence, enabling customers to understand what people are saying, track trends, and measure the impact of communications across markets and channels. Serving thousands of organizations in a wide range of industries, Meltwater emphasizes innovation, data privacy, and a collaborative culture, delivering analytics, workflow support, and AI-informed analysis to drive faster decisions and better business outcomes. The company positions itself as a trusted partner for teams in PR, communications, marketing, and leadership seeking to move from tracking information to turning it into action.

**Mission:** Our mission is to empower teams with clear, actionable insights from the world's conversations, enabling faster decisions, better strategies, and more confident action.

## Products & Services

### [Meltwater Platform](/en/platform)
*Platform*
Empower teams with unified insights and actionable intelligence to enhance decision-making and strategic alignment.

- **AI-Powered Enrichment** — Turn Signals into Insights
- **Real-Time Crisis Detection** — Proactively Manage Risks
- **AI Assistant** — Automate Decision-Making
- **Executive-Ready Reporting** — Share Insights Effortlessly
- **Discovery and Data Unification** — Enhance Workflow Efficiency

### [Meltwater Media Monitoring](/en/products/media-monitoring)
*Product*
Gain real-time insights and manage your brand’s presence across global media channels effortlessly.

- **AI-Powered Insights** — Identify Sentiment And Trends
- **Real-Time Monitoring** — Receive Instant Notifications
- **Global Coverage** — Track Global Mentions
- **Custom Dashboards** — Create Tailored Reporting
- **Integrated Reporting** — Prove PR Effectiveness

### [Social Media Monitoring](https://www.meltwater.com/en/products/social-media-monitoring)
*Product*
Gain real-time insights to maintain brand health and manage social conversations effectively.

- **Real-Time Monitoring** — Stay Informed Instantly
- **Global Coverage** — Understand Global Conversations
- **AI-Powered Insights** — Automate Insights Gathering
- **Custom Alerts** — Act Proactively
- **Automated Reporting** — Create Clear Reports Effortlessly
- **Competitor Tracking** — Benchmark Against Competitors

### [Media Database](/en/products/media-database)
*Product*
Streamline your PR outreach with accurate, AI-updated journalist contacts.

- **Accurate Journalist Profiles** — Receive Real-Time Alerts
- **Intuitive Journalist Search** — Simplify Search Process
- **Automated Contact Updates** — Reduce Bounce Rates
- **Helpful Pitch Suggestions** — Enhance Pitch Relevance
- **Global Coverage** — Expand Your Reach

### [Consumer Insights](/en/products/consumer-insights)
*Product*
Gain real-time insights into consumer behavior and trends with Meltwater's platform.

- **Real-Time Insights** — Access Always-On Intelligence
- **Sentiment Analysis** — Gauge Public Sentiment
- **Trend Detection** — Identify Emerging Trends
- **Audience Segmentation** — Segment Target Audiences
- **Custom Dashboards** — Visualize Key Metrics
- **Automated Reporting** — Generate Reports Efficiently

### [PR Reporting](/en/products/pr-reporting)
*Product*
Automate and enhance your PR reporting with real-time insights and executive-ready dashboards.

- **Automated Reporting** — Save Time On Reporting
- **Executive-Ready Dashboards** — Deliver Real-Time Insights
- **Competitive Benchmarking** — Understand Market Position
- **AI-Generated Executive Summaries** — Simplify Reporting
- **Cross-Channel Reporting** — Unify Metrics
- **Customizable KPIs** — Tailor Insights

### [Newsletters](/en/products/newsletters)
*Product*
Keep Stakeholders Informed with Customized Newsletters and Newsfeeds.

- **Real-Time Updates** — Send Updates Instantly
- **Automated Newsletter Summaries** — Automate News Summaries
- **Stakeholder Engagement** — Enable Tailored Communication
- **Custom Email Templates** — Customize Email Designs
- **Integrated News Feeds** — Integrate News Feeds

### [Press Distribution](https://www.meltwater.com/en/products/press-distribution)
*Product*
Maximize the impact of your press releases with tier-one distribution and measurable performance insights.

- **Tier-One Newswire Distribution** — Reach Targeted Audiences
- **Real-Time Performance Tracking** — Evaluate Impact Quickly
- **Integrated Media Database** — Personalize Media Outreach
- **Unlimited Word Count** — Publish Detailed Releases
- **AI Visibility and Citation Tracking** — Increase SEO Impact

### [Real-time Alerting](/en/products/real-time-alerting)
*Product*
Receive Instant Notifications About Emerging Media Stories and Risks.

- **Real-time Alerts** — Stay Informed Instantly
- **Crisis Monitoring** — Manage Crises Proactively
- **Customizable Alerts** — Tailor Alerts to Your Needs
- **Comprehensive Coverage** — Access Extensive Media Monitoring

### [Social Media Analytics](/en/products/social-media-analytics)
*Product*
Unify your social media data to enhance insights, streamline reporting, and drive strategic decisions.

- **Unified Dashboard** — Visualize All Data
- **Sentiment Analysis** — Understand Brand Perception
- **Cross-Channel Performance Tracking** — Track Across Platforms
- **Automated Reporting** — Save Time With Automation
- **Competitive Benchmarking** — Compare With Competitors
- **Real-Time Alerts** — Act Swiftly

### [Influencer Marketing](https://www.meltwater.com/en/capabilities/influencer-marketing)
*Product*
Maximize ROI and streamline influencer campaigns with strategic insights and analytics.

- **Campaign ROI Tracking** — Demonstrate Success
- **Fraud Detection and Authentic Reach** — Ensure Authentic Partnerships
- **Influencer Discovery** — Find the Right Creators
- **Real-time Performance Analytics** — Optimize Campaign Strategies
- **Centralized Campaign Management** — Streamline Processes
- **Collaborative Workflow Tools** — Enhance Team Collaboration
- **E-commerce Integration** — Track Revenue Impact

### [GenAI Lens](https://www.meltwater.com/en/products/genai-lens)
*Product*
Monitor and enhance your brand's visibility in AI responses to shape public perception.

- **Multi-model Monitoring** — Track Your Presence Across Platforms
- **Source Tracking** — Understand Source Influence
- **Competitor Benchmarking** — Benchmark Against Competitors
- **Sentiment Analysis** — Gauge Public Perception
- **48-hour Data Refresh** — Access Up-to-date Insights

### [Custom Reports](/en/products/custom-reports)
*Product*
Create tailored reports for insightful decision-making in real time.

- **Customized Reporting** — Deliver Tailored Insights Efficiently
- **Real-Time Data Integration** — Leverage Up-To-Date Information
- **Automated Summaries** — Generate Quick Executive Summaries

### [Media Intelligence](https://www.meltwater.com/en/capabilities/media-intelligence)
*Product*
Transform media coverage into actionable insights to shape brand strategy.

- **Real-Time Monitoring** — Stay Informed Instantly
- **Crisis Detection** — React Proactively
- **Comprehensive Coverage** — Capture Every Mention
- **Integrated AI Insights** — Turn Data Into Actionable Insights
- **Sentiment Analysis** — Gauge Brand Perception
- **Custom Dashboards** — Visualize Key Metrics

### [Media Relations](/en/capabilities/media-relations)
*Product*
Enhance PR effectiveness by automating media outreach and measuring impact seamlessly.

- **Media List Building** — Accelerate Media Outreach
- **Journalist Relationship Management** — Cultivate Stronger Connections
- **AI-Driven Reporting** — Generate Executive-Ready Reports
- **Engagement Tracking** — Monitor Outreach Effectiveness
- **GDPR Compliance** — Protect Data Privacy

### [Social Listening & Analytics](/en/capabilities/social-listening)
*Product*
Transform conversations into insights and strategies with Meltwater's Social Listening & Analytics.

- **Real-Time Listening** — Capture Every Mention
- **AI-Powered Insights** — Analyze Sentiment Automatically
- **Crisis Management** — Prepare for Crises Proactively
- **Comprehensive Coverage** — Track Social and News Together
- **Automated Reporting** — Generate Reports Effortlessly
- **Competitor Benchmarking** — Analyze Share of Voice

## Market Segments

- **Media monitoring and analytics**: Capabilities to monitor, aggregate, and analyze earned media and news coverage in real time to detect trends, sentiment shifts, and emerging issues for communications and leadership.
- **Social listening and analytics**: Monitoring and analysis of social conversations and community signals across platforms to surface sentiment, trends, competitor benchmarking, and crisis indicators.
- **Public relations and media outreach**: Tools and data to find, target, and engage journalists and media outlets, manage relationships, and execute targeted outreach with up-to-date contact data and pitch guidance.
- **Influencer marketing and creator analytics**: Capabilities to discover creators, manage campaigns, measure influencer ROI, detect fraud, and integrate influencer activity with e-commerce and performance metrics.
- **AI visibility monitoring**: Monitoring brand presence and sentiment within AI-generated content and across large language model outputs to understand and improve representation in AI summaries and overviews.