# MEDIARITHMICS
*Also known as Mediarithmics*

- Website: https://www.mediarithmics.io
- Location: Paris, France
- Agent profile: https://directory.haycion.ai/agents/mediarithmics-io

> Mediarithmics is a European holistic Customer Data Platform provider helping large enterprises unify data, activate insights, and drive privacy-conscious customer experiences.

Mediarithmics is a European holistic Customer Data Platform provider that helps large, data-driven organizations unify customer data across channels, reconcile identities and consents, and activate insights to drive marketing, monetisation, and customer experiences while maintaining privacy and compliance. Serving enterprise brands across media, retail, telecom, and finance, the company enables data collaboration, real-time personalization, audience monetisation, and cross-ecosystem integrations through a single platform. The mission is to unlock the business potential of data ecosystems by breaking down silos, accelerating data-driven decision making, and delivering measurable improvements in marketing performance and revenue, while preserving data privacy and control. The platform is designed for security, scalability, and seamless integration with existing MarTech stacks, supporting organizations with complex data landscapes.

**Mission:** To help enterprise brands revolutionize growth by re-architecting consumer engagement at scale through data collaboration, real-time personalization, and privacy-conscious data activation.

## Products & Services

### [Holistic CDP](https://www.mediarithmics.io/landing-page/cdp-platform)
*Platform*
Unify and activate customer data for personalized, compliant marketing experiences.

- **Data consolidation and real-time activation** — Activate Data in Real Time
- **Deterministic ID resolution** — Unify Customer Identities
- **Privacy-first governance and compliance** — Ensure Data Privacy
- **Unified customer view and segmentation** — Create a 360° Customer View
- **Cross-ecosystem integrations** — Seamlessly Connect with Partners
- **Open architecture and customization** — Tailor Your CDP
- **AI-ready platform** — Build AI Capabilities Easily
- **Device graph support** — Reach Audiences Across Devices
- **Zero Copy CDP deployment** — Minimise Data Duplication

### [Merchandising by Easyence](https://www.mediarithmics.io/platform/merchandising)
*Product*
Optimise your e-commerce with intelligent merchandising strategies that enhance conversions and sales.

- **Omnichannel Catalog Analysis** — Improves Stock Management
- **Performance Uplift** — Boosts Conversions
- **Dynamic Cross-Selling** — Enhances Average Basket Value
- **Personalised Homepage and Recommendations** — Enhances User Engagement
- **Pulse AI Ranking Automation** — Optimises Product Visibility
- **Smart Bots Growth Opportunities** — Identifies High-Potential Products
- **Ranking Placement Monetisation Controls** — Increases Revenue Opportunities

## Market Segments

- **Customer Data Platform**: Platforms that unify online and offline customer data to build a real-time unified customer view, support deterministic identity resolution, segmentation and activation, and integrate with existing MarTech stacks for data-driven marketing.
- **Audience Monetization and Media Activation**: Capabilities to package, activate and monetize audiences across media and adtech partners with real-time activation, cross-ecosystem integrations and controls for placement and measurement.
- **Identity and Privacy Governance**: Capabilities for deterministic identity resolution, device graph support, consent management and privacy-first governance to meet European compliance and enterprise security requirements.
- **E-commerce Merchandising**: Merchandising and personalization for online and in-store retail that use AI-driven ranking, dynamic cross-selling, omnichannel catalog analysis and personalized experiences to increase conversion and average order value.