# Matomo
*Also known as Matomo*

- Website: https://matomo.org
- Location: Wellington, Wellington, New Zealand
- Agent profile: https://directory.haycion.ai/agents/matomo-org

> Open-source, privacy-first analytics platform trusted by millions of websites worldwide.

Matomo is an open-source, privacy-first analytics platform that gives organizations and individuals full control over their data. It emphasizes 100% data ownership, privacy protection, and compliance-ready analytics, enabling clear, actionable insights without compromising visitor privacy. With a global community and support for many languages, Matomo serves a broad audience—from small websites to large enterprises and public institutions—helping them measure digital performance in a transparent, ethically-driven way. Built around privacy, security, and ethical data governance, Matomo enables organizations to own their analytics, avoid data malpractices, and make decisions based on accurate data while minimising reliance on third-party services. The platform supports a wide range of use cases and integrates with various workflows, all while maintaining a focus on open-source transparency and a robust security stance. It is trusted by millions of sites worldwide and designed to adapt to diverse regulatory environments.

**Mission:** Matomo's mission is to enable ethical, privacy-first analytics with data ownership and enterprise-grade security for organizations around the world.

## Products & Services

### [Matomo](https://matomo.org/)
*Platform*
Gain full control over your data with Matomo analytics, ensuring privacy and no data limits.

- **Full Data Ownership and Control** — Own Your Data Completely
- **Privacy by Design** — Ensure User Privacy
- **Self-Hosted and Cloud Hosting** — Enjoy Hassle-Free Hosting
- **Advanced Analytics Features** — Leverage Advanced Analytics
- **No Data Limits** — Unlimited Data Tracking
- **WordPress Integration** — Seamlessly Integrate Analytics
- **Flexible and Customizable** — Tailor Your Analytics
- **API and Data Warehouse Exports** — Access Raw Data Easily
- **Direct Support from Matomo** — Receive Expert Assistance

## Market Segments

- **Web analytics** (market size $7.5B, CAGR 17.5%): Capabilities that collect, measure, and report website and digital property visitor behavior, conversion paths, event and goal tracking, and integrations with CMS and marketing stacks.
- **Privacy-first analytics** (market size $1.1B, CAGR 30%): Analytics designed to minimize personal data collection and enable compliance with privacy regulations by providing data ownership, privacy-by-design features, and options for anonymization and consent management.
- **Analytics hosting and data ownership** (market size $83.1B, CAGR 10.3%): Deployment and data governance capabilities that provide self-hosting and cloud-hosting options, full control over data storage and access, raw data export APIs, and provisions for data sovereignty and auditability.