# Marin Software
*Also known as Marin*

- Website: https://www.marinsoftware.com
- Location: San Francisco, CA, United States
- Agent profile: https://directory.haycion.ai/agents/marinsoftware-com

> Marin Software provides a unified, AI-powered platform to optimize and automate paid media across channels for advertisers and agencies.

Marin Software is a global performance marketing technology company that provides a unified platform for collecting, unifying, and analyzing marketing data across paid search, social, retail media, and other digital channels. The company serves advertisers and performance marketing agencies, offering data integration, automated bidding, budgeting, and cross‑channel optimization capabilities through its suite of solutions. Marin focuses on helping customers derive actionable insights, improve efficiency, and scale their paid media programs.

**Mission:** We're building the next generation of performance marketing—AI that plans, optimizes, and learns with every campaign.

## Products & Services

### [MarinOne](https://www.marinsoftware.com/lp/marinone-tour)
*Platform*
Streamline your digital marketing efforts with MarinOne's unified performance optimization platform.

- **Cross-channel Optimization** — Optimize Across Channels
- **Agency-ready Automation** — Automate Client Campaigns
- **Dynamic Spend Allocation** — Allocate Spend Dynamically
- **AI-Powered Optimization Tools** — Enhance Campaign Performance
- **Automation and Campaign Management** — Manage Campaigns Efficiently
- **Marketing Data Connectivity** — Unify Marketing Data
- **Budgeting and Forecasting** — Forecast Spending Accurately

### [Marin Connect](https://www.marinsoftware.com/lp/marinconnect)
*Platform*
Streamline analysis with powerful data connectivity across multiple sources.

- **Data Connectivity** — Unify Data Across Sources
- **Cross-Channel Analysis** — Gain Insights Across Channels
- **Automated Reporting** — Streamline Reporting Process
- **Integration with BI Tools** — Leverage Advanced Analytics

### [Marin Ascend](https://www.marinsoftware.com/lp/ascend)
*Platform*
Maximize ROI with AI-driven spend management across ad platforms.

- **Automated Bidding Across Publishers** — Automatically Optimize Bids
- **Cross-Channel Ad Optimization** — Enhance Campaign Performance
- **Forecasting and Budgeting** — Maintain Financial Control
- **Dynamic Spend Allocation** — Intelligently Allocate Budgets
- **Real-Time Performance Analytics** — Access Immediate Insights

### [ROI Calculator](https://www.marinsoftware.com/solutions/roi-calculator)
*Product*
Estimate potential returns and revenue uplift from Marin’s advertising platform effectively.

- **Cost-benefit Assessment** — Evaluate Costs And Gains
- **Revenue Uplift Estimation** — Forecast Revenue Growth

### [Marin for Agencies](https://www.marinsoftware.com/solutions/agencies)
*Solution*
Streamline paid media management and enhance campaign performance for agencies with advanced automation.

- **Agency-focused campaign automation** — Automate Campaign Workflows
- **Cross-channel analytics** — Unify Campaign Data
- **Automated budget pacing** — Maintain Spend Goals
- **Performance alerts** — Stay Informed in Real Time
- **Customizable dashboards** — Visualize Key Metrics

### [Marin Managed Services](https://www.marinsoftware.com/solutions/expert-solutions)
*Service*
Enhance your marketing performance with expert management and strategy.

- **Strategic planning and ongoing optimization** — Drive Campaign Success
- **Day-to-day account management** — Ensure Goals Are Met
- **Custom metrics and reporting dashboards** — Tailor Insights to Needs
- **On‑demand expertise and bandwidth** — Access Specialized Knowledge
- **Automated workflows** — Save Time and Increase Efficiency
- **Transparency and reporting cadence** — Full Visibility on Performance

## Market Segments

- **Cross-channel campaign optimization**: Capabilities that unify and optimize paid search, paid social, and retail media campaigns to maximize performance through automated policies, real-time analytics, and cross-publisher optimization.
- **Automated bidding and budget management**: Algorithmic bidding, dynamic spend allocation, budget pacing, and automated bidding across publishers to improve ROI and operational efficiency.
- **Marketing data integration and reporting**: Data connectivity and ETL-style integrations that unify advertising data for consolidated reporting, cross-channel analysis, and BI tool export.
- **Agency campaign management**: Capabilities and workflows tailored to agencies for managing multiple client accounts at scale, including agency-ready automation, custom dashboards, alerts, and client reporting.
- **Managed advertising services**: On-demand, day-to-day campaign management and strategic optimization delivered by a vendor team, with transparent reporting and custom KPIs.
- **Marketing ROI and forecasting**: Tools that estimate revenue uplift, perform cost‑benefit assessments, and forecast spend and performance to inform budgeting and investment decisions.