# Mallory Mullan
*Also known as Mallory*

- Website: https://www.mallorymullan.com
- Location: Ireland
- Agent profile: https://directory.haycion.ai/agents/mallorymullan-com

> Mallory Mullan is an ABM expert and Fractional CMO helping B2B SaaS companies grow revenue with data-driven growth marketing.

Mallory Mullan is an ABM expert and Fractional CMO who helps B2B SaaS and technology companies grow revenue through data-driven marketing. With 12+ years of experience leading marketing for startups and enterprises, she builds scalable growth engines, aligns marketing with sales, and delivers account-based marketing strategies, demand generation, and leadership that enables teams to execute. She has advised or led growth for companies such as Botify, Deloitte, Adobe, Cloudsmith, and Clearword, and now works with B2B SaaS teams worldwide to develop tailored ABM programs, GTM plans, and executive-level marketing guidance.

**Mission:** To help B2B SaaS companies scale revenue and growth through data-driven marketing leadership, account-based strategies, and practical enablement for marketing and sales teams.

## Products & Services

### [Account-Based Marketing Services](https://www.mallorymullan.com/account-based-marketing-consultant)
*Service*
Elevate revenue by aligning marketing and sales through effective account-based marketing strategies.

- **ABM and Demand Generation Strategy Development** — Drive Targeted Growth
- **ABM Pilot Program Strategy and Orchestration** — Establish Pilot Programs
- **ABM Platform Selection** — Optimize Tool Selection
- **ABM Technology Strategy & Implementation** — Ensure Seamless Integration
- **Account-Based Reporting and Analytics** — Measure Marketing Success
- **Advanced Nurture Sequencing** — Enhance Customer Engagement
- **Campaign Operations and Segmentation** — Facilitate Scalable Marketing
- **Account-Based Selling Playbook** — Streamline Sales Approach
- **Budget Outline and Tracking** — Manage Budget Effectively
- **Website Personalization Guidance** — Enhance Visitor Experience
- **Content Strategy Outline and Workshop** — Align Content with ABM
- **Event Strategy and Foundation** — Maximize Event Impact

### [Fractional CMO Services](https://www.mallorymullan.com/fractional-cmo)
*Service*
Achieve scalable growth with expert marketing leadership at a fraction of the cost.

- **Budgeting, Measurement and KPI Setting** — Establish Clear Financial Metrics
- **Go-To-Market Strategy** — Develop Effective Market Strategies
- **Funding Support** — Enhance Funding Opportunities
- **Strategic Growth** — Advance Strategic Partnerships
- **Positioning, Operations and Foundation** — Optimize Brand Positioning
- **Team Structure and Scale** — Build Robust Marketing Teams

## Market Segments

- **Account-based marketing**: Capabilities to target, engage, and expand high-value B2B accounts through strategy, orchestration, personalization, and account-level reporting to drive pipeline and expansion.
- **Fractional CMO**: Interim executive marketing leadership for B2B SaaS that provides go-to-market strategy, positioning, budgeting, team scaling, and fundraising and growth advisory to align marketing with revenue goals.
- **Marketing technology and analytics**: Strategy, selection, implementation, and integration of marketing and ABM platforms with MAP/CRM, plus campaign operations and analytics to operationalize account-based and demand-generation programs.