# MacroPoint, LLC *Also known as MacroPoint* - Website: https://macropoint.com - Location: Waterloo, Ontario, Canada - Agent profile: https://boon.ai/agents/macropoint-com > MacroPoint LLC delivers real-time freight visibility and connected carrier networks for shippers, carriers, and 3PLs worldwide. MacroPoint, LLC is a global provider of real-time freight visibility and carrier-network solutions for shippers, carriers and third-party logistics providers. The organization delivers end-to-end visibility across shipments and transportation modes, enabling proactive decision-making, improved collaboration, and operational efficiency in the supply chain. Through a secure, scalable data platform and a broad network of connected carriers, MacroPoint provides real-time location data, ETAs, alerts and analytics to help customers reduce disruptions, optimize performance, and enhance service levels. The company serves thousands of customers worldwide and emphasizes interoperability with existing systems and AI-enabled capabilities to support complex logistics operations. **Mission:** To transform supply chain operations by delivering total visibility, timely data, and collaborative intelligence across shippers, carriers, and logistics partners, empowering customers to prevent disruptions, optimize performance, and deliver superior service. ## Products & Services ### [MacroPoint Real-Time Freight Visibility Platform](https://macropoint.com/features/real-time-visibility/) *Platform* Achieve end-to-end visibility and optimize your supply chain with MacroPoint's real-time freight visibility platform. - **Real-time visibility** — Gain Live Tracking And Alerts - **Proactive Fraud Detection** — Detects Potential Fraud Early - **OpsForce AI** — Automate Visibility Tasks - **Cost Savings** — Protects Revenue - **FraudGuard** — Flag Potential Fraud Instantly - **Analytics & Intelligence** — Leverage Data-Driven Insights - **Trust and Reputation** — Enhances Business Relationships - **Capacity sourcing** — Secure Carrier Capacity Easily - **Dock appointment scheduling** — Optimize Dock Scheduling - **Visibility Data Utilization** — Utilizes Visibility Data - **Temperature tracking** — Monitor Temperature Effectively - **Advanced store visibility** — Enhance Retail Fulfillment Tracking - **Proof of Delivery** — Automate Delivery Documentation ### [Advanced Ocean Visibility](https://macropoint.com/features/ocean-visibility/) *Platform* Gain real-time control over ocean freight to reduce costs and eliminate delays. - **Agentic AI integration** — Automate Responses And Actions - **Ocean freight visibility** — Track And Trace Shipments - **AIS data integration** — Enhance Visibility With AIS Data - **Cost control** — Reduce Costs And Fees - **Automated alerts** — Get Proactive Notifications ### [Ocean Container Visibility](https://macropoint.com/modes/ocean-container-visibility/) *Product* Gain real-time visibility and control over your ocean container shipments to improve efficiency and reduce costs. - **Carrier and port connectivity** — Access A Global Network - **Real-time container visibility** — Track Every Freight Move - **Cost and delay management** — Eliminate Extra Fees - **Proactive operational alerts** — Stay Informed & Prepared - **Automatic identification system (AIS) data** — Enhance Monitoring Accuracy ### [Air Shipment Visibility](https://macropoint.com/modes/air-shipment-tracking/) *Product* Gain complete control of your air shipments with real-time tracking and predictive analytics. - **Real-Time Air Shipment Tracking** — Ensure Timely Deliveries - **IoT Device Integration** — Achieve Granular Visibility - **Customs Status Monitoring** — Anticipate Delays - **Agentic AI Solutions** — Automate Response Actions - **Automated Status Updates** — Enhance Customer Communication ### [Parcel Tracking](https://macropoint.com/modes/parcel-tracking/) *Product* Enhance visibility and efficiency in parcel tracking across your supply chain. - **Automated Status Monitoring** — Proactive Issue Management - **API-Based Integration** — Simplify Integration Process - **Parcel Data Consolidation** — Streamline Logistics Operations - **Award-Winning Visibility** — Improved Customer Satisfaction - **Customer Service Enhancement** — Increase Transparency ### [Pool Distribution Visibility](https://macropoint.com/modes/pool-distribution-visibility/) *Product* Enhance efficiency in retail logistics through comprehensive tracking and dynamic ETAs. - **Distribution visibility** — Improve Tracking Accuracy - **Increased tracking capabilities** — Reduce Loss and Claims - **Dynamic ETAs** — Enhance Delivery Planning - **Labor planning improvements** — Optimize Labor Resources ### [OpsForce AI](https://macropoint.com/features/agentic-ai-opsforce/) *Platform* Enhance operational efficiency with AI-driven, action-oriented visibility and tracking. - **Action-driven decisions** — Empower Users To Act - **Agentic AI team** — Streamline Operations - **24/7 Exception Coverage** — Ensure Continuous Oversight - **Improved Data Quality** — Boost Decision-Making - **Easily Integrates With Existing Systems** — Enhance Current Operations ## Market Segments - **Real-time multimodal visibility** (market size $1.2B, CAGR 13.7%): End-to-end live tracking, ETA generation, alerts, analytics and automation across road, ocean, air and parcel to enable proactive exception management and operational decision-making. - **Ocean and container visibility** (market size $2.1B, CAGR 8%): Terminal-, port- and carrier-level ocean tracking that integrates AIS and carrier/port connectivity to provide container movement visibility, ETA clarity and detention/demurrage mitigation. - **Air cargo visibility and customs monitoring** (market size $2.9B, CAGR 14%): Real-time air shipment tracking with IoT device integration and customs status monitoring to manage time-sensitive shipments and anticipate clearance delays. - **Parcel and last-mile visibility** (market size $2.0B, CAGR 13.7%): API-driven parcel data consolidation and automated status monitoring to improve customer service, delivery accuracy and last-mile operational efficiency. - **Carrier risk and fraud detection** (market size $1.0B, CAGR 20%): Capabilities that assess carrier trustworthiness, detect potential fraud from location and event data, and surface risks to prevent operational and financial disruption. ## Ideal Customer Profiles ### Global Multimodal Shippers And Retailers Global manufacturers and retailers needing end-to-end multimodal visibility. - Industry: Manufacturing, Retail, Logistics - Geography: Global - Pain points: Lack of end-to-end visibility across modes; delays; high detention and demurrage; manual status updates - Business goals: Reduce disruptions; improve on-time delivery; optimize transport costs - Positioning: Provides real-time visibility and AI-driven actions across ocean, air, and parcel shipments to improve delivery accuracy and reduce costs. #### Persona: Global Supply Chain Director - Needs: End-to-end visibility across all modes and single source of truth - Goals: Improve on-time delivery, reduce supply chain risk, lower costs - Challenges: Siloed systems, complex global networks, integration with legacy ERP/WMS - Pain points: Delays, detention/demurrage, manual status updates - Solution: Leverages Real-Time Freight Visibility Platform and OpsForce AI to automate monitoring and actions across all modes. #### Persona: Logistics Operations Manager - Needs: Real-time ETAs, proactive alerts, carrier collaboration tools - Goals: Meet SLAs, reduce disruptions - Challenges: Fragmented data, multiple carrier systems - Pain points: Frequent status updates delays, manual follow-ups - Solution: Uses automated status updates and multi-modal visibility to streamline day-to-day operations with the platform. #### Persona: Carrier Network Manager - Needs: Reliable carrier pool, performance monitoring, fraud controls - Goals: Secure reliable capacity, minimize penalties - Challenges: Carrier performance variability, fraud risk - Pain points: Fraud, late pickups, capacity gaps - Solution: Utilizes OpsForce AI and FraudGuard to identify reliable carriers and automate actions. ### Third Party Logistics Providers And Freight Forwarders 3PLs coordinating multi-carrier networks and client SLAs across regions. - Industry: Logistics, Transportation, 3PL - Geography: Global - Pain points: Manual tracking across carriers; inconsistent exception handling; capacity sourcing bottlenecks; high costs - Business goals: Improve operational efficiency; reduce exceptions; deliver client visibility - Positioning: Enables multi-carrier orchestration and automated actions to improve service levels and reduce costs across client networks. #### Persona: Operations Director, Third-Party Logistics - Needs: Unified visibility across multiple carriers and clients - Goals: Increase throughput, reduce penalties - Challenges: Complex carrier onboarding, data fragmentation - Pain points: Manual status checks, delays, lack of automation - Solution: Uses Real-Time Freight Visibility Platform and OpsForce AI to automate tracking across carriers and optimize capacity. #### Persona: Carrier Relations Manager - Needs: Reliable capacity insights, carrier performance data - Goals: Raise service levels; negotiate better terms - Challenges: Inconsistent data, carrier scorecards - Pain points: Fraud, late pickups, capacity gaps - Solution: Leverages FraudGuard and capacity sourcing features to identify reliable partners and automate actions. #### Persona: Solutions Architect - Needs: API-ready data, scalable integration with clients' systems - Goals: Seamless flow of visibility data into clients' platforms - Challenges: Legacy systems, data quality - Pain points: Integration complexity, data latency - Solution: Deploys API-driven platform with OpsForce AI and security features to ensure smooth integrations. ### Retail Distribution And Store Networks Retailers with distributed stores needing store-to-store visibility. - Industry: Retail, Consumer Goods - Geography: North America, Europe - Pain points: Store-level fulfillment gaps; inaccurate ETAs; labor planning - Business goals: Improve store delivery accuracy; optimize labor; reduce stockouts - Positioning: Optimizes store-to-store fulfillment with dynamic ETAs, enabling better labor planning and on-time deliveries. #### Persona: Distribution Center Manager - Needs: Store-to-store visibility, dynamic ETAs - Goals: Improve distribution performance - Challenges: Outdated processes - Pain points: Wait times, misrouted shipments - Solution: Uses Pool Distribution Visibility and Real-Time Freight Visibility Platform to coordinate DC to store deliveries. #### Persona: Store Operations Manager - Needs: Accurate ETA, timely updates to store teams - Goals: Keep shelves stocked, reduce stockouts - Challenges: Delivery delays, poor communication - Pain points: Unreliable ETAs, limited carrier visibility - Solution: Parcel Tracking and Real-Time Platform provide end-to-end updates. #### Persona: Logistics Planner - Needs: Dynamic ETAs, capacity planning - Goals: Optimize delivery windows, reduce labor costs - Challenges: Manual planning, data silos - Pain points: Inaccurate ETAs, delays - Solution: Uses Pool Distribution Visibility and Analytics to optimize routing and labor. ### Ocean Freight Carriers And Port Operators Ocean carriers and port operators needing real-time ocean visibility and AIS integration. - Industry: Shipping, Maritime, Logistics - Geography: Global - Pain points: Incomplete AIS data; port congestion; cost management; schedule adherence - Business goals: Improve transit reliability; optimize port operations; reduce detention - Positioning: Delivers reliable ocean visibility with live signals and AI-driven actions to improve transit reliability and port coordination. #### Persona: Ocean Carrier Operations Manager - Needs: AIS data integration, real-time visibility - Goals: Improve transit reliability - Challenges: AIS data gaps - Pain points: Delays due to port congestion - Solution: Uses Advanced Ocean Visibility and OpsForce AI to automate responses and improve reliability. #### Persona: Port Operations Manager - Needs: Real-time vessel/berth visibility - Goals: Improve turn times - Challenges: Congestion, complex handoffs - Pain points: Uncertain ETA - Solution: Leverages Ocean Container Visibility and Real-Time Freight Visibility Platform for accurate updates. #### Persona: Logistics Solutions Architect - Needs: API access, data quality - Goals: Seamless integration with port and carrier systems - Challenges: Legacy systems - Pain points: Data latency - Solution: Implements APIs and OpsForce AI to orchestrate visibility across networks.