# Luno (Pty) Ltd *Also known as Luno* - Website: https://www.luno.com - Location: Cape Town, Western Cape, South Africa - Agent profile: https://directory.haycion.ai/agents/luno-com > Luno is a global digital asset platform delivering trading, custody, and institutional infrastructure to individuals and organizations. Luno is a global digital asset exchange and infrastructure provider focused on making digital money accessible and secure for individuals, institutional clients, and developers. The organization operates trading venues and technology platforms that enable buying, selling, and storing a broad range of digital assets, offering high-speed execution, deep liquidity, and custody capabilities. Luno emphasizes security, compliance, transparency, and robust anti-money-laundering and know-your-customer controls. The company serves retail investors, professional traders, and institutions, and supports developers and enterprise clients through API connectivity and enterprise-grade services. Its mission is Building the future of finance, and it positions itself as a trusted partner for customers seeking reliable access to digital assets, risk management, and scalable infrastructure for digital asset activities. **Mission:** Our mission: Building the future of finance. ## Products & Services ### [Luno API](https://www.luno.com/api) *Platform* Empower trading and payment integrations with a secure and feature-rich API. - **Secure Transactions** — Ensure Secure Transactions - **Security** — Protect Accounts With 2FA - **API Key Permissions** — Control Access And Actions - **Multi Currency Wallets** — Manage Multiple Cryptocurrencies - **Data Streams** — Access Real-Time Market Data - **Programmatic Trading Bots** — Build And Deploy Trading Bots - **WebSocket Feed** — Connect To Real-Time Market Data - **Dynamic Fee Structure** — Benefit From Lower Fees ### Blue Chip+ Bundle *Product* Diversify your investment portfolio with leading crypto and stocks in one easy bundle. - **Crypto and Stocks Bundled** — Combine Top Assets - **One-Tap Diversification** — Invest Instantly - **Automated Maintenance** — Stay Updated Automatically ### Luno Tokenised Stocks *Product* Easily invest in tokenised stocks with global access and fractional shares. - **Global Stock Access** — Invest in Worldwide Companies - **Fractional Shares** — Enables Fractional Investments - **Compliance and Security** — Secure and Compliant Platform - **Integrated Trading Experience** — Unified Trading Interface ### [Prediction Markets](https://www.luno.com/prediction-markets) *Product* Transform your insights into financial outcomes with Prediction Markets. - **Take a Position on Market Moves** — Bet On Market Movements - **Tradable Knowledge and Outcomes** — Real-World Outcomes - **Back Positions with USDC** — Use Stablecoins for Transactions - **Trade New Markets Every Hour** — Flexible Trading Options - **Transparent Fee Structure** — Clear Cost Awareness ### [Price Prediction](https://www.luno.com/price-predict) *Product* Enhance your trading strategies with AI-driven forecasts and win Bitcoin prizes. - **Weekly Price Prizes** — Win Weekly Bitcoin Rewards - **AI-driven market forecasts** — Stay Ahead With AI - **Sentiment data** — Access Integrated Sentiment Data - **Free Entry** — Join With No Costs ### [Luno Pay](https://luno.com/pay) *Service* Instantly send and spend crypto at a million merchants in South Africa. - **Send Crypto Instantly** — Transfer Crypto Immediately - **Spend Crypto Instantly** — Pay With Crypto Seamlessly - **Instant Payment Processing** — Complete Payments Instantly - **Earn Rewards** — Gain Cashback Rewards - **No Transaction Fees** — Enjoy Fee-Free Transactions ### [Luno Staking](https://www.luno.com/en-gb/staking) *Service* Secure Your Crypto And Earn Crypto Rewards With Staking - **Crypto Rewards** — Earn Rewards Automatically - **Network Participation** — Secure The Network - **Flexible Staking** — Control Your Staking Amount - **User-Friendly Process** — Create A Staking Wallet Easily ### [OTC Desk](https://www.luno.com/otc) *Service* Execute High-Value Trades Privately and Efficiently. - **Firm Pricing** — Provide Fixed Prices - **High-Value Trades** — Facilitate Large Trades - **Private Desk** — Ensure Trading Privacy - **Flexible Settlement Options** — Choose Settlement Terms - **Direct Trader Support** — Receive Expert Support ### [Luno Institutional](https://www.luno.com/institutional) *Platform* Empower your institution with secure, compliant digital asset solutions and deep liquidity. - **1:1 Asset Backing** — Ensures Security - **Deep Liquidity and Custody** — Facilitates Large Transactions - **Dedicated Institutional Support** — Access Expert Guidance - **OTC Trading** — Optimizes Trade Efficiency - **Independent Proof of Reserves** — Enhances Transparency - **API Connectivity** — Enables Custom Solutions - **ISO Certifications** — Ensures Compliance ## Market Segments - **Retail brokerage and portfolio products** (market size $30.0B, CAGR 6.5%): Consumer-facing offerings that enable buying, holding, and diversified exposure to crypto and fractional global stocks, plus staking and prediction-based engagement. - **Institutional custody and prime brokerage** (market size $85.3B, CAGR 6%): Custody, unified accounts, OTC execution, compliance and auditing support, and liquidity incentives designed for institutional clients and market makers. - **Payments and wallet services** (market size $9851.7B, CAGR 18.9%): Capabilities to send, spend, and manage multi-currency crypto wallets with instant processing, rewards, and low-cost transfers. - **Developer API and data integrations** (market size $22.5B, CAGR 16%): APIs, developer portals, and integration support that enable access to marketplace data and embed product insights into third-party applications and workflows. ## Ideal Customer Profiles ### Global Institutional Investors Global institutions seeking deep liquidity, custody, and compliant API access. - Industry: Financial services, technology, crypto infrastructure. - Geography: Global, including North America, Europe, and APAC. - Pain points: Regulatory compliance, secure custody, high-volume liquidity, reliable API integration, risk management. - Business goals: Scale institutional trading and custody, reduce settlement risk, ensure regulatory compliance. - Positioning: A regulated, API-first institutional crypto infrastructure delivering deep liquidity, secure custody, and dedicated support to scale large digital asset programs. #### Persona: Chief Investment Officer - Needs: Access to deep liquidity, compliant custody, reliable integration with internal risk systems - Goals: Scale institutional trading and custody while maintaining governance - Challenges: Balancing risk with profitability, integrating with legacy systems - Pain points: Latency, settlement risk, lack of transparency - Solution: Leverage Luno Institutional and Luno API to access deep liquidity and secure custody with compliant, auditable workflow. #### Persona: Head Of Trading - Needs: Deep liquidity, fast execution, reliable market data - Goals: Improve execution quality, reduce slippage, scale trading operations - Challenges: Integrating with internal systems, regulatory concerns, high-frequency demands - Pain points: Latency, slippage, operational risk - Solution: Luno Institutional and Luno API provide deep liquidity, real-time data, and secure execution for large trades. #### Persona: Head Of Custody And Compliance - Needs: Independent proof of reserves, compliant custody, ISO certifications - Goals: Ensure custody security and regulatory compliance - Challenges: Regulatory changes, data privacy, audit requirements - Pain points: Complexity of reporting, third-party risk - Solution: Independent reserves reporting and ISO-certified custody via Luno Institutional to satisfy audits and regulatory requirements. ### Developer Oriented Fintech And Crypto Platforms Global fintechs and crypto platforms needing programmable access and multi-currency wallet capabilities. - Industry: Technology, Fintech, Crypto Infrastructure - Geography: Global - Pain points: Need reliable API, real-time data streams, secure transactions, scalable integration. - Business goals: Enable fast time-to-market, add crypto features, secure operations. - Positioning: Api-first platform infrastructure enabling fintechs to embed crypto features with speed, security, and scale. #### Persona: Platform Engineer - Needs: Stable, well-documented APIs, sandbox testing, robust error handling - Goals: Deliver reliable integrations and tooling at scale - Challenges: Time-to-ship pressure, onboarding, vendor lock-in - Pain points: Inconsistent API responses, insufficient SDKs - Solution: Luno API provides real-time data streams, multi-currency wallets, secure transactions, with clear docs and sandbox. #### Persona: Product Manager – Crypto API Integrations - Needs: Clear API contracts, rapid experimentation, good onboarding - Goals: Ship crypto features quickly with reliable API - Challenges: Balancing feature scope with security and compliance - Pain points: Ambiguous API documentation, difficult sandbox testing - Solution: Luno API and comprehensive docs enable rapid development and secure integrations. #### Persona: Chief Technology Officer - Needs: Scalable, secure, cost-efficient integration across platforms - Goals: Build a robust crypto-enabled platform with fast go-to-market - Challenges: Finding reliable, scalable infrastructure; regulatory compliance - Pain points: High latency, fragmented data, integration complexity - Solution: Luno API, Pay, and Tokenised Stocks support scalable platform development. ### Retail Investors And Active Traders Global retail traders seeking diversified crypto and tokenised asset access. - Industry: Financial services, technology, crypto retail. - Geography: Global - Pain points: Limited access to diversified assets, high fees, data reliability. - Business goals: Diversify portfolios, maximize returns. - Positioning: Diversified asset access and reliable data for individual investors seeking value and growth. #### Persona: Retail Investor - Needs: Diversified exposure to assets, straightforward onboarding - Goals: Grow portfolio value - Challenges: Fees, complexity of access to multiple asset classes - Pain points: Fragmented access, lack of cross-asset trading - Solution: Blue Chip+ Bundle diversifies exposure; Luno API enables access and trading; Prediction Markets and Price Prediction offer insights for decision making. #### Persona: Active Trader - Needs: Real-time market data, advanced order types, low fees - Goals: Maximize returns - Challenges: Latency, slippage, market volatility - Pain points: High fees, slow execution - Solution: Luno API provides real-time data streams; Blue Chip+ Bundle offers diversified exposure; Prediction Markets and Price Prediction provide insights. ### Merchant And Platform Crypto Payments Merchants and platforms needing fast, low-cost crypto payments and seamless settlement. - Industry: E-commerce, Retail, Fintech, Technology - Geography: Global - Pain points: Payment friction, high fees, settlement delays, integration complexity. - Business goals: Improve checkout experience, attract crypto users, reduce payment costs. - Positioning: A secure, developer-friendly crypto payments rail accelerating checkout, reducing costs, and enabling instant settlement. #### Persona: Head Of Payments - Needs: Fast, reliable payments, regulatory compliance - Goals: Increase transaction throughput, reduce costs - Challenges: Integrating crypto rails, compliance with regulations - Pain points: Settlement delays, chargebacks, onboarding friction - Solution: Luno Pay enables instant crypto payments with no transaction fees; Luno API enables seamless integration. #### Persona: Merchant Operations Manager - Needs: Reliable API, simple onboarding, measurable outcomes - Goals: Reduce payment costs and improve checkout success rates - Challenges: Technical integration timeline, security concerns - Pain points: Complex onboarding, unclear settlement schedules - Solution: Luno API and Luno Pay streamline crypto payments with fast settlement and developer-friendly integration.