# Luma AI, Inc.
*Also known as Luma*

- Website: https://lumalabs.ai
- Location: Palo Alto, CA, United States
- Agent profile: https://directory.haycion.ai/agents/lumalabs-ai

> Luma AI, Inc. builds unified multimodal AI systems to support creative teams across advertising, enterprise, and entertainment.

Luma AI, Inc. is a technology company building unified multimodal artificial intelligence systems that combine reasoning and generation within a single model architecture. Its platform enables creative teams to plan, generate, and refine end-to-end creative work across text, image, video, and audio, serving advertising agencies, global enterprises, and entertainment studios. Luma focuses on practical, scalable AI that accelerates creative workflows, improves content relevance, and supports collaboration, governance, and security across organizations. The company aims to empower teams to explore new creative possibilities while maintaining control over quality, compliance, and data use.

**Mission:** To build unified multimodal AI systems that empower creative teams to plan, generate, and refine end-to-end creative work across multiple media.

## Products & Services

### [Ray3.2](https://lumalabs.ai/ray)
*Product*
Ray3.2 empowers creators with cinematic control and rapid video generation for professional workflows.

- **Frame-level control** — Direct Every Moment
- **HDR generation** — High-Fidelity Outputs
- **Multi-keyframe sequencing** — Compose Frame by Frame
- **Cinematic video quality** — Achieve Cinema-Grade Quality
- **Global campaigns** — Scale Campaigns Easily
- **Performance preservation** — Maintain Performance Integrity
- **Enhanced motion transfer** — Seamless Motion Integration
- **Non-destructive product and scene edits** — Efficient Editing
- **Ray3.2 API** — Integrate Seamlessly
- **Reframing and longer outputs** — Flexible Aspect Ratios

### [Uni-1](https://lumalabs.ai/uni-1)
*Product*
Achieve brand consistency and creativity across all assets with Uni-1.

- **Brand Consistency Across Campaigns** — Ensures Unified Brand Identity
- **Brand Intelligence at Model Level** — Guides Asset Generation
- **Natural-Language Editing** — Facilitates Easy Edits
- **Multi-Reference Image Generation** — Supports Visual Continuity
- **Workflow Integration** — Streamlines Creative Workflows

### [Luma API](https://platform.lumalabs.ai)
*Platform*
Transform creative workflows with cutting-edge image and video generation capabilities.

- **Generation And Reasoning Endpoints** — Supports Integrated AI Workflows
- **Ray3.2 API Access** — Facilitates Production-Grade Video Generation
- **Uni-1 Image Generation API** — Generates Brand-Aware Images
- **Flexible Integration Options** — Enables Seamless Workflow Integration
- **Advanced Collaboration Features** — Enhances Team Collaboration

### [Layers](https://lumalabs.ai/app)
*Product*
Efficiently customize and localize content with precise control over editable image layers.

- **Independent Editable Layers** — Edit Diverse Image Elements
- **Market Localization** — Streamline Global Adaptation
- **Text and Font Editing in Layers** — Update Text Seamlessly
- **Non-Disturbing Recomposition** — Maintain Creative Integrity
- **Layer Upscale** — Enhance Image Quality

### [Luma for Enterprise](https://lumalabs.ai/enterprise)
*Product*
Enhance creative workflows and production efficiency for large teams with Luma for Enterprise.

- **Security and IP Protection** — Ensure Content Ownership
- **Dedicated Forward Deployed Creatives** — Enable Expert Onboarding
- **SSO and Access Controls** — Streamline Access Management
- **Unified End-to-End Production** — Facilitate All-in-One Creation
- **Infinite Brand Identity Explorations** — Explore Brand Variations
- **Scalable Execution** — Increase Production Capacity
- **Integrated Collaboration Tools** — Enhance Team Collaboration

## Market Segments

- **Image layer editing and localization** (market size $150M, CAGR 12%): Capabilities to decompose images into independent, editable layers for non‑destructive edits, per‑layer upscaling, typography edits, and batch localization across market variants.
- **Generative media APIs** (market size $2.5B, CAGR 32%): API endpoints and integration surfaces that deliver image and video generation, model reasoning, and programmatic control for embedding generative capabilities into production pipelines.
- **Enterprise creative production and governance** (market size $12.0B, CAGR 11%): Scalable, secure end‑to‑end creative production for large teams with dedicated onboarding, unified workflows, governance, SSO, access controls, and IP protection.
- **AI-driven cinematic video production** (market size $1.0B, CAGR 25%): Frame‑level controllable video generation for cinema‑grade outputs including motion transfer, HDR export, multi‑keyframe sequencing, reframing, and production API integration.
- **Brand-consistent asset generation** (market size $2.0B, CAGR 11.6%): Model‑level brand intelligence that encodes style, character, and visual grounding to maintain consistent identity across images, video, and campaign variants.