# Lippincott *Also known as Lippincott* - Website: https://www.lippincott.com - Location: New York, New York, United States - Agent profile: https://directory.haycion.ai/agents/lippincott-com > Global brand, marketing, and experience experts helping CMOs drive growth through transformative strategy, design, and engagement. Lippincott is a global brand, marketing, and experience consultancy that helps organizations solve their most challenging brand problems. The firm partners with CMOs and marketing leaders to cut through complexity and accelerate growth through evidence-based strategy, design, and experience across a broad range of sectors. With a Go-to Brands approach, Lippincott delivers end-to-end solutions—from brand architecture and portfolio strategy to customer experience, content and digital experiences, and brand activation—focusing on meaningful, enduring connections with audiences. The firm emphasizes a collaborative culture that blends acumen with empathy, enabling cross-disciplinary teams to transform brands and experiences that are coherent, differentiated, and capable of delivering measurable results. **Mission:** We help CMOs and marketing leaders cut through complexity and tackle their hardest brand challenges to drive measurable growth. ## Products & Services ### [Build and Revitalize Brands](https://www.lippincott.com/solutions/build-and-revitalize-brands/) *Service* Transform your brand to emotionally connect and grow in evolving markets. - **Brand messaging** — Informs Brand Communication - **Brand platform** — Defines Brand Purpose - **Logo and identity systems** — Strengthens Brand Recognition - **Architecture and portfolio strategy** — Guides Brand Growth - **Brand voice** — Enhances Customer Connection - **M&A and spin-off branding** — Facilitates Business Transitions - **Taglines** — Captures Brand Essence - **Brand naming** — Creates Memorable Identities - **Management and governance** — Ensures Consistency ### [Unlock Growth Opportunities](https://www.lippincott.com/solutions/unlock-growth-opportunities/) *Service* Unlock growth through purpose-rooted innovation and effective strategy. - **Jobs to be Done** — Unlock New Markets - **Growth and innovation strategy** — Foster Sustainable Growth - **Go-to-market strategy** — Enhance Market Entry Success - **Product and service design** — Establish Trend-Setting Offerings - **Value proposition design** — Enhance Customer Connection - **Market sizing and offer optimization** — Increase Profitability - **Prototyping and piloting** — Refine Offerings Before Implementation - **Segmentation and targeting** — Tailor Marketing Efforts ### [Reimagine Experiences](https://www.lippincott.com/solutions/reimagine-experiences/) *Service* Transform customer interactions into engaging experiences through innovative design and technology integration. - **Creative Technology** — Enables Transformative Experiences - **Experience Strategies** — Data-Driven Design Decisions - **Motion, Video & Interaction Design** — Dynamic Interactions - **Solutions Architecture** — Blueprint for Integration - **Technology Audit & Gap Analysis** — Identifies Technology Needs - **Touchpoints and Ecosystems** — Integrated Brand Experience ### [Drive Marketing Strategies](https://www.lippincott.com/solutions/drive-marketing-strategies/) *Service* Drive customer preference and accelerate growth with effective marketing strategies. - **Brand loyalty strategy** — Retain Customers Effectively - **Campaigns** — Transform Brand Conversations - **Commercial effectiveness** — Enhance Marketing ROI - **Demand generation** — Generate High-Quality Leads - **Brand measurement** — Optimize Brand Interactions - **Brand valuation** — Maximize Brand Value - **Marketing operating model** — Streamline Marketing Structure - **Product marketing** — Ensure Market Relevance - **Sales enablement** — Empower Sales Teams ### [Create Customer Engagement](https://www.lippincott.com/solutions/create-customer-engagement/) *Service* Enhance customer engagement through brand-led creativity across touchpoints and communications. - **Brand Launch Strategy** — Engages Audiences From Launch - **Sustainability and ESG Communications** — Enhances Brand Responsibility - **Content and SEO Strategy** — Elevates Brand Visibility - **Events and Environments** — Fosters Audience Connections - **Corporate and Commercial Websites and Apps** — Aligns Digital Experiences - **Social Media Strategy** — Drives Social Engagement ### [Inspire and Empower Employees](https://www.lippincott.com/solutions/inspire-and-empower-employees/) *Service* Drive employee engagement and brand alignment for organizational growth. - **Employee engagement** — Empower Employees - **Employee value proposition** — Attract Talent - **Employer brand measurement** — Measure Brand Strength - **Internal events and programs** — Foster Inclusivity - **Internal communications** — Enhance Storytelling ### [Brand Aperture](https://www.lippincott.com/ideas/brand-aperture/) *Platform* Measure and optimize brand performance for sustainable growth and deeper customer connections. - **Brand Aperture Diagnose** — Assess Brand Value - **Brand Aperture Engage** — Benchmark Employer Brand - **Go-To Brands Insight** — Understand Consumer Connection - **Actionable Recommendations** — Drive Brand Innovation ## Market Segments - **Brand strategy and architecture**: Strategic services that define brand purpose, architecture, naming, identity systems and governance to ensure coherent positioning and portfolio alignment. - **Brand measurement and valuation**: Capabilities to measure brand performance, benchmark employer and consumer perception, quantify brand equity and translate insights into actionable recommendations. - **Customer experience design**: Design and delivery of end-to-end customer experiences across digital and physical touchpoints, including UX, interaction design, creative technology and solutions architecture. - **Employer brand and employee experience**: Programs and measurement focused on employee value proposition, internal communications, engagement and employer-brand benchmarking to attract and retain talent. - **Growth strategy and go-to-market**: Market and product strategy services that define JTBD-based segmentation, market sizing, prototyping, go-to-market planning, demand generation and commercial effectiveness. ## Ideal Customer Profiles ### Growth Stage Technology And SaaS Companies Growth-stage tech brands seeking cohesive brand architecture and go-to-market clarity. - Industry: Technology, Software, SaaS - Geography: Global, with focus on North America and Europe - Pain points: Brand fragmentation, inconsistent customer experiences, lack of integrated branding across products and channels - Business goals: Accelerate growth, increase brand equity, improve customer alignment - Positioning: Helps growth-stage technology brands unify strategy, naming, and experiences to accelerate growth, improve customer engagement, and measure branding impact. #### Persona: Chief Marketing Officer - Needs: Cohesive brand strategy, cross-functional alignment, measurable branding impact - Goals: Accelerate pipeline, elevate brand equity, unify experiences - Challenges: Siloed teams, limited branding budget, complex product portfolio - Pain points: Fragmented messaging, inconsistent brand assets - Solution: Leverage Brand Aperture Diagnose to assess brand health, Build and Revitalize Brands for architecture, and Create Customer Engagement to unify experiences and measure impact across channels. #### Persona: Brand Director - Needs: Brand governance, scalable guidelines, asset optimization - Goals: Consistent messaging, scalable identity - Challenges: Governance gaps, asset mismanagement - Pain points: Inconsistent assets, outdated guidelines - Solution: Utilize Brand Aperture Diagnose for health checks, Brand Platform and Logo/Identity systems to enforce governance and consistency. #### Persona: Product Marketing Manager - Needs: Clear product messaging, aligned GTM, effective assets - Goals: Faster product adoption, stronger differentiation - Challenges: Conflicting product messages, channel fragmentation - Pain points: Inadequate positioning, disjointed campaigns - Solution: Apply Go-to-Market strategies and Brand Messaging from Drive Marketing Strategies, with Brand Aperture insights to align messaging. ### Global Consumer Brands Refresh And Experience Transformation Global consumer brands needing brand refresh and cohesive experiences. - Industry: Consumer Goods, Retail, Hospitality - Geography: Global, with emphasis on North America and Europe - Pain points: Outdated brand identity, inconsistent experiences, fragmented brand platforms - Business goals: Unify messaging, enhance customer engagement, drive sales - Positioning: Helps consumer brands refresh identity and unify experiences to drive growth and loyalty. #### Persona: Chief Marketing Officer - Needs: Refresh strategy, unified brand narrative - Goals: Increase market share, modernize brand - Challenges: Legacy identities, multichannel fragmentation - Pain points: Inconsistent messaging, old assets - Solution: Leverage Diagnose to assess brand health, Engage to benchmark employer and consumer engagement, and Build and Revitalize Brands to refresh architecture and messaging across channels. #### Persona: Brand Director - Needs: Brand guidelines, governance, asset management - Goals: Consistency across products - Challenges: Fragmented guidelines - Pain points: Outdated identity, inconsistent asset usage - Solution: Leverage Diagnose for health checks, implement Brand Platform and identity systems to enforce governance and consistency. #### Persona: Head of Customer Experience - Needs: End-to-end journey improvements - Goals: Improve satisfaction and loyalty - Challenges: Disjointed journeys, tech silos - Pain points: Disjointed channels, inconsistent experiences - Solution: Map journeys with Create Customer Engagement and Reimagine Experiences to unify touchpoints and elevate customer experiences. ### Global Enterprise Employers Global enterprises seeking to strengthen employer brand and internal alignment. - Industry: Technology, Financial Services, Healthcare, Manufacturing - Geography: Global - Pain points: Weak employer brand, low employee advocacy, disengaged workforce - Business goals: Attract and retain talent, improve engagement, align culture - Positioning: Strengthens employer branding and employee engagement for large organizations through structured EVP programs and measurable insights. #### Persona: Chief People Officer - Needs: EVP and engagement programs - Goals: Improve retention, attract talent - Challenges: Competing priorities, measurement - Pain points: Inconsistent EVP, weak internal messaging - Solution: Develop EVP with Inspire and Empower Employees and measure employer brand with Brand Aperture Engage; align internal communications and activation. #### Persona: Internal Communications Director - Needs: Effective internal storytelling, governance - Goals: Consistent messaging, improved engagement - Challenges: Siloed comms, outdated channels - Pain points: Low readership, message confusion - Solution: Coordinate internal communications with Inspire and Empower Employees and measure with Brand Aperture Engage to align messaging. #### Persona: HR Director - Needs: Talent attraction and recruitment messaging - Goals: Improve hiring velocity and retention - Challenges: Poor candidate experience, inconsistent messaging - Pain points: High time-to-hire, low acceptance rates - Solution: Develop EVP with Inspire and Empower Employees and measure impact using Brand Aperture Engage. ### Growth Stage Startups And Scaleups Growth-focused startups seeking go-to-market clarity and brand discipline. - Industry: Technology, B2B Services, SaaS - Geography: Global - Pain points: Unclear value proposition, fragmented GTM, limited branding discipline - Business goals: Speed to market, scalable branding, differentiation - Positioning: Guides startups to rapid, coherent growth through strategic branding and go-to-market discipline. #### Persona: Head Of Growth - Needs: Clear value proposition, rapid GTM - Goals: Rapid user adoption, efficient growth - Challenges: Limited resources, noisy market - Pain points: Unclear messaging - Solution: Employ Brand Aperture Diagnose to understand value proposition, and Unlock Growth Opportunities to refine GTM and product marketing across channels. #### Persona: VP Marketing - Needs: GTM alignment, demand generation - Goals: Pipeline growth, brand equity - Challenges: Resource constraints, disjointed campaigns - Pain points: Inefficient marketing spend - Solution: Leverage Drive Marketing Strategies and Brand Aperture to align campaigns and unify messaging; use Unlock Growth Opportunities for market sizing and value propositions. #### Persona: Startup Founder CEO - Needs: Investor-ready branding, clear narrative - Goals: Position, funding, growth - Challenges: Limited bandwidth, conflicting guidance - Pain points: Brand confusion, inconsistent messaging - Solution: Use Brand Aperture, Build and Revitalize Brands, and Unlock Growth Opportunities to craft a compelling, scalable brand.