# Limelight Platforms, Inc.
*Also known as Limelight*

- Website: https://www.limelightplatform.com
- Agent profile: https://directory.haycion.ai/agents/limelightplatform-com

> Limelight helps brands and agencies turn live events into data-driven experiences by capturing data, automating communications, and delivering real-time insights.

Limelight Platforms, Inc. (Limelight) offers an all-in-one experiential marketing software platform that closes the data loop between digital and experiential events, turning attendance into personalized, automated consumer experiences and actionable insights. It enables brands and agency partners to plan, register attendees, capture first-party data, manage communications, and generate real-time reporting to measure event impact. The platform integrates with CRM and marketing tools to unify data, improve lead capture and routing, nurture leads, and demonstrate ROI of activations. The company serves marketing and event teams across industries, including automotive, consumer goods, and retail, helping them deliver data-driven experiences at scale. Limelight emphasizes measurable outcomes, such as increased qualified leads, improved lead-to-sale conversion, and sales growth from live marketing events. Trusted by leading brands and agency partners, Limelight positions itself as an enabler of data-driven decision making, with offline data capture, real-time analytics, and seamless workflows across pre-event, on-site, and post-event stages.

**Mission:** Limelight’s mission is to help brands and agencies create memorable, data-driven experiential marketing experiences by capturing quality data, personalizing attendee journeys, and delivering actionable insights that drive engagement and ROI.

## Products & Services

### [Limelight Platform](https://www.limelightplatform.com/product)
*Platform*
Transform your event marketing with data-driven insights and real-time analytics.

- **CRM and Marketing Tool Integrations** — Seamless Integrations
- **Real-Time Reporting and Analytics** — Actionable Analytics
- **Automated Follow-Up Communications** — Automate Follow-Up
- **End-to-End Attendee Lifecycle Management** — Comprehensive Management
- **Real-Time Lead Data Capture** — Immediate Insights
- **Unified Data Across Channels** — Cohesive Insights
- **Instant Lead Routing** — Quick Lead Delivery
- **Registration Page Customization** — Tailored Registration
- **Offline Data Capture** — Capture Anywhere

## Market Segments

- **Experiential marketing automation**: Capabilities to plan and automate personalized attendee journeys across pre-event, on-site, and post-event channels to convert attendance into qualified customers and drive nurture workflows.
- **Event lead capture and routing**: Real-time and offline capture of first-party attendee data, lead qualification, and instant routing to CRM and sales teams to accelerate follow-up and conversion.
- **Event registration and on-site operations**: Creation of customizable registration pages, attendee check-in and on-site workflow management, and end-to-end attendee lifecycle administration for live activations.
- **Event analytics and ROI measurement**: Real-time reporting and unified digital and experiential data to measure event performance, attribution, and return on activation investments.