# Launch Day Advisors
*Also known as Launch Day*

- Website: https://launchdayadvisors.com
- Agent profile: https://directory.haycion.ai/agents/launchdayadvisors-com

> Launch Day Advisors is a buyer-side digital advisory firm that helps buyers select AI, software, and design service partners.

Launch Day Advisors is a buyer-side digital advisory firm founded by Jonathan Blessing and Liz Flyntz that works exclusively for buyers selecting qualified AI, software, and design service providers. We help buyers avoid misaligned vendors, inflated scopes, and weak commercial terms—before leverage disappears. We offer structured partner search and selection, due diligence, and commercial negotiation, with a network of vetted AI, UX, and software partners. Our engagements include Partner Search, Managed Selection, and Delivery Assurance, all buyer-retained and focused on delivering outcomes for SMBs, startups, and enterprises.

**Mission:** To restore balance in technology partner selection by providing structured search, due diligence, and disciplined negotiation on behalf of buyers.

## Products & Services

### [Partner Search](https://launchdayadvisors.com/services/partner-search)
*Service*
Efficiently source and evaluate qualified partners for your project within weeks.

- **Buyer Decision Ownership** — Retain Control Over Decisions
- **Shortlist Delivery** — Receive Vetted Candidate Shortlist Quickly
- **Proposal Leveling** — Compare Proposals Fairly
- **Structured Search Process** — Engage Qualified Partners
- **Signing Guidance** — Make Informed Signing Choices

### [Managed Selection](https://launchdayadvisors.com/services/managed-selection)
*Service*
Expert navigation through complex vendor selection for optimal project outcomes.

- **Discovery** — Define Project Scope
- **Written Recommendation with Risk Register** — Deliver Comprehensive Insights
- **RFP Management** — Create Effective RFP
- **Negotiation** — Strengthen Contract Terms
- **Sourcing** — Identify Top Vendors
- **Proposal Leveling** — Standardize Proposals
- **References** — Validate Vendor Performance
- **Interviews** — Evaluate Vendor Fit

### [Delivery Assurance](https://launchdayadvisors.com/services/delivery-assurance)
*Service*
Ensures successful project delivery through independent oversight and risk management.

- **Success Definition** — Clarify Success Criteria
- **Cadence Establishment** — Regular Delivery Reviews
- **Risk Monitoring** — Track Project Risks
- **Escalation Support** — Facilitate Problem Resolution
- **Stakeholder Input** — External Perspective on Decisions
- **Delivery Health Review** — Quarterly Performance Assessments

## Market Segments

- **Vendor selection and sourcing** (market size $6.0B, CAGR 10%): Services that identify, evaluate, and shortlist qualified AI, software, and design partners to match buyer requirements, including discovery, RFP management, proposal leveling, sourcing, and shortlist delivery.
- **Contract negotiation and commercial optimization** (market size $2.5B, CAGR 15%): Buyer-side negotiation and commercial advisory to align scope, pricing, contractual terms, and protections before signing to reduce cost and contractual risk.
- **Delivery assurance and program governance** (market size $2.0B, CAGR 12%): Independent oversight and governance for active engagements to monitor delivery health, track risks, provide escalation support, and validate acceptance against defined success criteria.
- **AI and software vendor due diligence** (market size $3.0B, CAGR 15%): Technical and reference-based diligence focused on vendor capabilities, delivery track record, staffing stability, and risk registers to inform selection and mitigate execution risk.

## Ideal Customer Profiles

### Growth-Stage Technology Companies
Growth-stage software and AI companies seeking vetted vendors and governance for complex engagements.
- Industry: Technology, Software, AI
- Geography: Global
- Pain points: Misaligned vendors, inflated scopes, weak terms; governance gaps; schedule risk.
- Business goals: Deliver successful vendor-driven programs on time; optimize vendor risk and performance; achieve predictable outcomes.
- Positioning: Independent buyer-side advisory helps growth-stage tech companies source, govern, and negotiate complex engagements to align with product roadmaps and outcomes.

#### Persona: Vice President Of Engineering
- Needs: Independent vendor evaluation, clear criteria, scalable governance
- Goals: Align vendor work with product roadmap; minimize scope creep; ensure on-time delivery
- Challenges: Balancing speed with risk; coordinating across cross-functional teams
- Pain points: Unclear acceptance criteria; vendor misalignment; delays
- Solution: Delivery Assurance and Partner Search provide governance, independent evaluation, and structured sourcing

#### Persona: Head Of Procurement
- Needs: Fair comparisons, transparent criteria, efficient process
- Goals: Source best-fit vendors with favorable terms; reduce procurement friction
- Challenges: Limited capacity to vet vendors; conflicting stakeholder inputs
- Pain points: Lengthy RFPs; inconsistent proposals; lack of risk visibility
- Solution: Managed Selection and Partner Search streamline sourcing, normalize responses, and provide risk insight

#### Persona: Delivery Manager
- Needs: Clear success criteria, cadence reviews, escalation path
- Goals: Deliver milestones on time with quality
- Challenges: Vendor coordination and scope changes
- Pain points: Delays, miscommunications, ambiguous acceptance
- Solution: Delivery Assurance delivers cadence reviews and risk monitoring for ongoing programs

### Small And Medium Businesses And Startups
SMBs and startups needing independent vendor sourcing, due diligence, and negotiation.
- Industry: Technology, Software, Digital Services
- Geography: Global
- Pain points: Limited procurement bandwidth; overwhelmed by options; risk of vendor misfit; lengthy negotiation
- Business goals: Access vetted partners quickly; reliable proposals; faster go-to-market
- Positioning: Independent buyer-side advisory streamlining vendor selection and negotiation for SMBs and startups, delivering clear comparisons and faster access to vetted partners.

#### Persona: Founder And Chief Executive Officer
- Needs: Speed to vetted partners, clear proposals
- Goals: Grow product quickly, minimize spend
- Challenges: Limited procurement resources
- Pain points: Too many options; unclear viability
- Solution: Partner Search and Delivery Assurance expedite sourcing and governance

#### Persona: Head Of Product
- Needs: Vendors aligned with roadmap; clear scope
- Goals: On-time product delivery
- Challenges: Scope creep; misaligned vendors
- Pain points: Unclear acceptance criteria
- Solution: Delivery Assurance and Managed Selection provide governance and comparison

#### Persona: Operations Manager
- Needs: Efficient sourcing; clear comparisons
- Goals: Reduce procurement cycle times
- Challenges: Time constraints
- Pain points: Fragmented proposals
- Solution: Partner Search and Managed Selection streamline sourcing and evaluation

### Enterprises Needing Delivery Governance For Large-Scale Programs
Enterprises overseeing long-running, high-risk programs needing governance.
- Industry: Enterprise Technology, Financial Services, Healthcare
- Geography: Global
- Pain points: Delivery misalignment, scope creep, governance gaps, vendor management complexity
- Business goals: Deliver complex programs on time, reduce risk, maximize ROI
- Positioning: Independent buyer-side governance partner for enterprises overseeing large-scale programs, providing visibility, risk management, and structured vendor oversight.

#### Persona: Chief Information Officer
- Needs: Governance visibility, risk management
- Goals: Successful program outcomes, ROI
- Challenges: Cross-functional alignment
- Pain points: Delivery visibility gaps
- Solution: Delivery Assurance provides governance, cadence reviews, risk monitoring

#### Persona: Global Program Manager
- Needs: Clear success criteria, cadence reviews
- Goals: Milestones on time, vendor coordination
- Challenges: Vendor performance variability
- Pain points: Delays, escalation difficulties
- Solution: Delivery Assurance with cadence establishment and risk monitoring

#### Persona: Vendor Management Office Director
- Needs: Objective vendor performance data, risk register
- Goals: Improve governance efficiency
- Challenges: Siloed data, inconsistent reporting
- Pain points: Incomplete data, slow escalation
- Solution: Delivery Assurance risk monitoring and structured reporting