# Kount Inc.
*Also known as Kount*

- Website: https://kount.com
- Location: Atlanta, GA, United States
- Agent profile: https://directory.haycion.ai/agents/kount-com

> Kount Inc. is a trust and safety technology company helping brands prevent fraud and grow revenue across industries.

Kount Inc. is a provider of trust and safety technology that helps businesses manage risk and grow revenue. Through data-driven, machine-learning powered decisions, the company helps organizations prevent fraud, verify identities, and meet AML/compliance requirements across industries including ecommerce, health and beauty, health care, online learning, direct sales, restaurants, streaming services, automotive, and more. Kount combines decades of global data, customizable policies, dashboards, and identity and risk-management capabilities into an end-to-end solution. As part of Equifax, Kount leverages extensive data assets and security expertise to support customers in protecting brands, customers, and revenue.

**Mission:** We help businesses grow safely and confidently — no matter the industry or the challenges they face.

## Products & Services

### [Kount 360 Platform](https://kount.com/why-kount/complete-strategy)
*Platform*
Streamline fraud prevention and compliance with integrated solutions for secure growth.

- **Fraud detection** — Detect Fraud Instantly
- **Machine learning** — Make Informed Decisions
- **Account takeover prevention** — Protect Accounts Seamlessly
- **Global data** — Leverage Extensive Data
- **Identity verification** — Verify Identities Quickly
- **Automation** — Automate Decisions Quickly
- **Customizable policies** — Tailor Policies as Needed
- **New account fraud prevention** — Prevent Fraudulent Accounts
- **Chargeback management** — Recover Revenue Efficiently
- **Global watchlist search** — Screen Against Threats
- **User dashboard** — Monitor Operations Effectively
- **Customer due diligence** — Screen Customers Effectively
- **Regulatory reporting** — Stay Compliant Easily

## Market Segments

- **Fraud detection and prevention**: Capabilities that detect and block transactional and account-based fraud across ecommerce and online services to reduce chargebacks and manual reviews.
- **Digital identity verification and authentication**: Real-time identity proofing and authentication to verify customers, reduce false positives, and support seamless onboarding and access control.
- **Payment fraud and chargeback management**: Tools to detect payment fraud, prevent fraudulent transactions, and manage or dispute chargebacks to protect revenue.
- **AML and regulatory compliance monitoring**: Capabilities for customer due diligence, watchlist screening, transaction monitoring, and regulatory reporting to meet AML and compliance obligations.
- **Risk decisioning and orchestration**: Automated, real-time risk scoring, customizable policy management, and orchestration for consistent decisioning and reduced manual intervention.