# Keyplay, Inc.
*Also known as Keyplay*

- Website: https://keyplay.io
- Agent profile: https://directory.haycion.ai/agents/keyplay-io

> Keyplay, Inc. is a B2B go-to-market platform that helps teams identify, score, and prioritize ideal accounts using AI signals and ICP modeling.

Keyplay, Inc. provides a go-to-market platform for B2B teams to identify and engage the right accounts. Using AI-driven signals and ICP modeling, the company enriches account data, scores accounts by fit, and helps plan territories and manage CRM workflows. Designed for fast-growing GTM teams, Keyplay supports targeted account discovery, prioritization, and continuous optimization of go-to-market programs.

**Mission:** Our mission is to discover the new playbook in partnership with our community and customers.

## Products & Services

### [Keyplay](https://keyplay.io/product/)
*Platform*
Optimize your B2B go-to-market efforts with AI-driven account targeting and CRM integration.

- **Account Scoring and Prioritization** — Create Target Lists Efficiently
- **AI-Driven Signals and Enrichment** — Enhance Account Insights
- **ICP Targeting and Account Discovery** — Identify High-Value Targets
- **Automate Research Tasks** — Automate Research Tasks
- **CRM Integration with Salesforce and HubSpot** — Automate Data Flow
- **Agent Family Components** — Diverse Agent Capabilities
- **AI Lookalikes for ICP Discovery** — Discover New Accounts
- **Continuous Scoring and CRM Sync** — Real-time Data Management
- **Territory Planning and CRM Workflow Integration** — Optimize Territory Management
- **AI Signals Generation** — Identify Priority Signals
- **Custom AI Signals** — Tailor Insights
- **Custom AI Agents** — Tailored Solutions

### [ICP Modeling](https://keyplay.io/guides/build-an-icp-model/)
*Product*
Optimize account targeting with precise ICP modeling and scoring.

- **ICP Fit Scoring** — Delivers Concrete Fit Scoring
- **ICP Modeling Methodology** — Structured Modeling Approach
- **Inputs: Signals and Lookalikes** — Integrates Signals and Lookalikes
- **Model Backtesting** — Proven Model Reliability
- **Continuous Improvement** — Facilitates Ongoing Model Refinement

### [Account Scoring](https://keyplay.io/lp/account-scoring/)
*Product*
Build a reliable account scoring model that ensures accurate targeting and trust within your sales team.

- **2-Way CRM Sync** — Enable Seamless Data Flow
- **Signals and Scoring Signals** — Leverage Comprehensive Data
- **Backtesting** — Validate Model Accuracy
- **Granular Fit Signals** — Achieve High Precision in Targeting
- **Custom Signal Creation** — Tailor Scoring Algorithms
- **CSV Export** — Facilitate Data Sharing

### [Territory Planning](https://keyplay.io/lp/territory-planning/)
*Product*
Easily create accurate sales territories in minutes using fit-based scoring.

- **Filter by fit score and tier** — Enhance Targeting Accuracy
- **Two-way CRM sync** — Ensure Data Consistency
- **CRM export** — Streamline Territory Management
- **Territory planning in minutes** — Accelerate Territory Setup
- **Reps signal sharing** — Boost Rep Confidence

### [Keyplay for Salesforce](https://keyplay.io/salesforce/)
*Platform*
Efficiently discover and score ideal accounts within Salesforce.

- **ICP Model Scoring in Salesforce** — Score Accounts Automatically
- **Two-Way CRM Sync** — Maintain Up-to-Date Data
- **New Account Discovery in Salesforce** — Discover New Accounts Easily
- **Continuous Scoring** — Score New Accounts
- **Instant Fields & Enrichment** — Auto-Enrich Your Data
- **Effortless Integration** — Connect Seamlessly

### [Keyplay for HubSpot](https://keyplay.io/hubspot/)
*Platform*
Transform your HubSpot CRM into an ICP command center with automated account scoring and insights.

- **ICP Model Scoring** — Automatically Score & Enrich Accounts
- **New Account Discovery** — Discover New Accounts
- **Two-Way CRM Sync** — Seamless Data Sync
- **Continuous Scoring** — Keep Insights Fresh
- **Instant Fields & Enrichment** — Custom Field Selection

### [Full-Service ICP + Intent](https://keyplay.io/pricing/)
*Service*
Enhanced ICP targeting with intent scoring and expert support for B2B enterprises.

- **750+ Scoring Signals** — Leverage Diverse Data Points
- **CRM Integration and Two-Way Sync** — Automate Workflow
- **Dedicated Analyst Services** — Personalized Guidance
- **ICP Modeling with Intent Scoring** — Target High-Value Accounts
- **Intent Signals and API** — Get Real-Time Insights
- **Backtesting** — Validate Your Strategy

## Market Segments

- **Account scoring and prioritization**: Capabilities that generate fit-based account scores using multi-source signals, custom signals, and backtesting to prioritize outbound and inbound account engagement.
- **ICP modeling and lookalike discovery**: Methods to define, validate, and operationalize ideal customer profiles using weighted signals, AI lookalikes, continuous improvement, and model backtesting.
- **Intent-based account targeting**: Capabilities that ingest multi-source intent signals, score accounts by intent and fit, and provide APIs and analyst services to time and target GTM outreach.
- **Territory planning and CRM orchestration**: Fit-based territory design, assignment, and export with two-way CRM synchronization to operationalize coverage, routing, and sales workflows in Salesforce or HubSpot.