# Kevel
*Also known as Kevel*

- Website: https://www.kevel.com
- Agent profile: https://directory.haycion.ai/agents/kevel-com

> Kevel is an API-first advertising technology company enabling retailers and brands to build and optimize retail media networks.

Kevel is a cloud-based advertising technology company that provides API-first tools to build, manage, and optimize advertising networks and campaigns across digital properties. The company serves retailers, marketplaces, fintechs, travel brands, and delivery apps, helping them activate first-party data, deliver personalized and relevant ads, and measure performance in real time. With capabilities spanning server-side ad delivery, audience segmentation, and automated campaign management, Kevel aims to empower advertisers and publishers to monetize owned media while maintaining control over user experience and data privacy.

**Mission:** Kevel is a cloud-based technology company leading a bold mission to Help Make the Internet a Better Place through ethical advertising practices.

## Products & Services

### [Kevel Ad Server](https://www.kevel.com/ad-server)
*Product*
Empowers businesses to build custom advertising solutions with full control over their ad strategy and user experience.

- **Ad Creation to Reporting** — Streamline Campaign Management
- **API-first Architecture** — Enhance Integration Flexibility
- **Server-side Performance** — Improve User Experience
- **Admin UI** — Simplify Ad Operations
- **Targeting and Pacing Controls** — Maximize Ad Relevance
- **Catalog Support** — Integrate Product Listings Seamlessly
- **Role-based Access Control** — Control User Permissions

### [Kevel Audience](https://www.kevel.com/audience)
*Product*
Enhance audience targeting and boost ad personalization with AI-driven segmentation.

- **AI Segment Builder** — Build Targeted Segments
- **Audience Activation** — Activate Data Seamlessly
- **Predictive Attributes** — Leverage Predictive Analytics
- **Single Customer View** — Achieve Comprehensive Insights
- **Flexible Data Activation** — Expand Data Usage
- **Real-Time Optimization** — Optimize Campaigns Live

### [Kevel Console](https://www.kevel.com/console)
*Product*
Streamline campaign management and drive performance with AI-powered tools.

- **AI-Powered Campaign Management** — Optimize Campaigns In Real-Time
- **End-to-End Campaign Visibility** — Monitor Campaign Performance
- **Predictive Decisioning** — Enhance Targeting Accuracy
- **Role-Based Access Controls** — Control Team Access
- **Custom Branding Options** — Enhance Brand Identity

### [The Retail Media Cloud](https://www.kevel.com/retail-media)
*Platform*
Empowers retailers to monetize their first-party data through tailored ad networks.

- **AI-Powered Decisioning** — Optimizes Ad Delivery
- **End-to-End Retail Media Management** — Streamlines Campaign Management
- **Custom Relevancy** — Personalizes Ads
- **Comprehensive Reporting** — Informs Future Strategies
- **Unified AI Capabilities** — Enhances Ad Performance
- **Flexible Ad Formats** — Diversifies Advertising Options

### [Sponsored Listings](https://www.kevel.com/ad-units/sponsored-listings)
*Product*
Boost your ad revenue and product visibility with seamless sponsored listings integration.

- **Performance Optimization Auctions** — Maximize Ad Revenue
- **Catalog-powered ML Modeling** — Enhance Campaign Performance
- **Retail Media Reporting** — Showcase Ad Effectiveness
- **Custom Filtering** — Tailor Your Ad Campaigns
- **Self-Serve Portal for Advertisers** — Empower Advertisers
- **Simple Setup** — Quick Integration Process
- **Unique Ad Ops View** — Streamlined Ad Operations

## Market Segments

- **Ad serving and monetization**: Programmable, server-side ad delivery and auctioning that enables publishers and platforms to serve, target, and monetize inventory with API-first ad servers and reporting.
- **Retail media networks**: Capabilities to build and operate in‑house retail media networks including catalog-powered sponsored listings, inventory-specific targeting, retail-focused reporting, and self-serve advertiser portals.
- **First-party audience activation**: Tools to unify customer data, build and score targetable segments, and activate first-party audiences for personalized advertising and predictive targeting.
- **Campaign management and optimization**: AI-enabled campaign planning, pacing, predictive decisioning, and end-to-end visibility for campaign execution, performance optimization, and role-based ad ops workflows.